Conversational marketing – What can small business teach big business? Ivan Croxford, General Manager, BT Tradespace
www.everywoman.co.uk  } People are spending more and more online, but they last place they want to go is your web site £20...
Should we really be surprised? Take a lesson from small business 70% of UK SMEs rely on word of mouth as the primary form ...
So if the web’s gone social, has your online marketing and sales strategy? 17% of UK SMEs are using Twitter to send three ...
Online - What the Customer wants A Voice! To be understood To be inspired To be delighted Respect
Talk (don’t advertise) to your customers
And make your business the subject of conversation
What’s www.bttradespace.com? <ul><li>350,000+ businesses registered since May 07 </li></ul><ul><li>A place to find and get...
www.everywoman.co.uk  } BT Tradespace – a tool for conversational marketing Showcase and sell Recommend Be reviewed Demons...
 
 
Its pays to engage <ul><li>Activity = traffic </li></ul><ul><ul><li>- The most active Tradespacers get 10x the traffic of ...
www.everywoman.co.uk  } Thank you [email_address] http://www.bttradespace.com http://twitter.com/bttradespace
Upcoming SlideShare
Loading in …5
×

BT Tradespace

689 views

Published on

Engagement Through Social Media

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
689
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • BT Tradespace

    1. 1. Conversational marketing – What can small business teach big business? Ivan Croxford, General Manager, BT Tradespace
    2. 2. www.everywoman.co.uk } People are spending more and more online, but they last place they want to go is your web site £20 billion was spent online last year - up 32% from the previous year - (Verdict Research 2009) 62% of shoppers consult online communities before making a purchase. Only 27% go direct to a retailer’s web site 1. communities offer me unbiased facts about products and services (32%); 2. I trust the views of communities more than merchants (27%); 3. communities help me find the best deal available (27%). (Quidco: June 2008)
    3. 3. Should we really be surprised? Take a lesson from small business 70% of UK SMEs rely on word of mouth as the primary form of lead generation Only 3% use the Web as the primary means to contact their customers (Source: BT Business research 2009).
    4. 4. So if the web’s gone social, has your online marketing and sales strategy? 17% of UK SMEs are using Twitter to send three million tweets a day ... c. 75% using Twitter to promote their businesses. 42% using it to stay in touch with customers and suppliers. 34% using Twitter to monitor their competitors. (source: O2) Big business is catching up … Dell made $1M in sales via Twitter pre Xmas
    5. 5. Online - What the Customer wants A Voice! To be understood To be inspired To be delighted Respect
    6. 6. Talk (don’t advertise) to your customers
    7. 7. And make your business the subject of conversation
    8. 8. What’s www.bttradespace.com? <ul><li>350,000+ businesses registered since May 07 </li></ul><ul><li>A place to find and get to know businesses </li></ul><ul><ul><li>Rich business profiles built on Web 2.0 tools </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><li>A place to network and talk to businesses and other customers </li></ul><ul><ul><li>Community discussions </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Create and join events </li></ul></ul><ul><li>A place to buy and sell goods and services </li></ul><ul><ul><li>Marketplace and ecommerce </li></ul></ul>
    9. 9. www.everywoman.co.uk } BT Tradespace – a tool for conversational marketing Showcase and sell Recommend Be reviewed Demonstrate expertise Make contact easy
    10. 12. Its pays to engage <ul><li>Activity = traffic </li></ul><ul><ul><li>- The most active Tradespacers get 10x the traffic of average users </li></ul></ul><ul><li>Rich and varied media engages customers </li></ul><ul><ul><li>Visitors spend longer on a Tradespace with video than one without (59% spend 5+ mins v 15% average) </li></ul></ul><ul><ul><li>The most viewed Tradespaces have at least 2 types of content </li></ul></ul>
    11. 13. www.everywoman.co.uk } Thank you [email_address] http://www.bttradespace.com http://twitter.com/bttradespace

    ×