The ABCs of Internet Marketing Part 1

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The first part of a series to provide a basic understanding of Internet Marketing terms.

This segment focuses on broad categories of Internet marketing and CRO Conversion rate Optimization.

Part two can be found at http://www.slideshare.net/NoamFixler/web-analytics-ppc-12859810

Published in: Business, Technology
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The ABCs of Internet Marketing Part 1

  1. 1. The ABCs Of Internet MarketingBroad Categories of InternetMarketingCRO – Conversion Rate Optimization Jerusalem Web Professionals Tuesday, May 8, 2012
  2. 2. The ABCs Of Internet MarketingPart 1 ABroad CategoriesCRO – Conversion RateOptimizationPart 1 BAnalyticsPPC – Pay Per ClickPart 2SEO – Search Engine OptimizationSMM & SMO – Social Media
  3. 3. Broad CategoriesSEO - Search Engine OptimizationSEM/PPC - Search Engine Marketing - Display AdsSMM - Social Media MarketingEmail BlastsAffiliate MarketingContent Marketing (PRs, Apps, Website)Referral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)
  4. 4. Broad Categories
  5. 5. Types of Social Media
  6. 6. Broad CategoriesEmail BlastsAffiliate Marketing<div style="text-align:center;"><a href="http://aweber.com/?utm_source=affiliate&utm_medium=banner&utm_campaign=static&utm_content=125x125whiteenv&id=XXXXX"title="Email Marketing"><img src="http://www.aweber.com/banners/01-12/125x125_v4.jpg" alt="Email Marketing $19/Month!"style="border:none;" /></a></div>
  7. 7. Content MarketingAppsWebsitesOnline ServicesPodcastsVideoblogsE-Books
  8. 8. Broad CategoriesReferral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)
  9. 9. Broad CategoriesSEO - Search Engine OptimizationSEM/PPC - Search Engine MarketingSMM - Social Media MarketingEmail BlastsAffiliate MarketingContent Marketing (PRs, Apps, Website)Referral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)
  10. 10. The ABCs Of Internet MarketingPart 1 ABroad CategoriesCRO – Conversion RateOptimizationPart 1 BAnalyticsPPC – Pay Per ClickPart 2SEO – Search Engine OptimizationSMM & SMO – Social Media
  11. 11. CRO (Conversion RateOptimization) Use What You Learn From Analytics Test & TrackWhats A Conversion?
  12. 12. CRO (Conversion RateOptimization) Use What You Learn From Analytics Test & TrackWhats A Conversion?
  13. 13. CRO (Conversion Rate Optimization)(CRE-SEOmoz-Secrets_of_Million-Dollar_Landing_Page.pdf)
  14. 14. CRO Key ConceptsConversions: A Desired ActionConversion Rate: The percentage of visitors who takea desired action.Above the Fold: The section of a Web page that isvisible without scrolling.UX - User Experience: The way a person feels aboutusing a product, system or service. It also includes aperson’s perceptions of the practical aspects such asutility, ease of use and efficiency of the systemthrough its interface and design.CTA - Call to Action: The part of a marketing messagethat attempts to persuade a person to perform adesired action such as "Buy Now"ROI – Return on Investment: The ratio of profits (orlosses) to the amount invested.
  15. 15. Website Statistics
  16. 16. Website StatisticsHits ≠ Pages Visits ≠ People
  17. 17. The ABCs Of Internet MarketingPart 1 ABroad CategoriesCRO – Conversion RateOptimizationPart 1 BAnalyticsPPC – Pay Per ClickPart 2SEO – Search Engine OptimizationSMM & SMO – Social Media
  18. 18. Thank You Charlie Kalech Director, J-Town Productions Ltd.www.j-town.co.ilcharlie@j-town.co.il@CharlieKalechFor More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group

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