Social Media for Jewish Communal Organizations

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An overview to guide Jewish communal organizations in using social media as presented at the Quadrennial Conference of the World Council of Jewish Communal Service (WCJCS) in June 2012

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Social Media for Jewish Communal Organizations

  1. 1. Social Media For JewishCommunal Organizations
  2. 2. Who Are We?Age: 45 Immigrated to Israel in 1990Grew up in Southern NJ Married, Father of 3 BoysTemple Beth Shalom (Conservative)Haddon Heights/Cherry Hill, NJ Director J-Town Productions Ltd.JCC Day Camps Web Design & Promotion sinceCamp Ramah 1994USY Regional OfficerAkiba Hebrew Academy Featured Speaker at ConferencesJoint Program – JTS Columbia on Internet Marketing, Web Design,College Activist in Business, Social Media, Non-ProfitsStudent Struggle for Soviet Jewry (SSSJ)Coordinated Tnuat Aliya Masortit (Tnuat AM) Coordinator of Jerusalem WebStudied Contemporary Jewry at HUJI Professionals (JWP), JerusalemStudied Graphic Design at Betzalel Twestival & Other EventsServed in IDF Spokespersons UnitShort-Term Shaliach AliyahServed on Boards & Comms of Various NPOs
  3. 3. Who Are We?Among some of the organizations I have worked with are:The American Jewish Joint Distribution CommitteeThe World Zionist Organization, Department for Zionist ActivitiesThe Rothberg School for Overseas Students of the Hebrew University of JerusalemDaniel J. Elazar Inst. for Jewish Communal Studies, Jerusalem Center for Public AffairsThe Jewish Educators Training Institute of the Melton Center for Jewish EducationThe Education Department of the Maccabi World UnionThe World Council of Jewish Communal Service (WCJCS)The United Synagogue of Conservative JudaismUnited Israel Appeal of CanadaHornstein School for Overseas Students, Yeshivat ShaalvimThe Jerusalem Center for Jewish-Christian Relations MelitzThe Masorti (Conservative) Movement in Israel Israel 21CBeit Hillel, the Hebrew University of Jerusalem ChabadThe Interreligious Coordinating Council in Israel Israel ExpertsThe World Union of Progressive Judaism Neot KedumimAlexander Muss High School in Israel World EmunahThe Pardes Institute of Jewish Studies Ramah Programs in IsraelThe Jerusalem International YMCA The Conservative YeshivaThe Israel Free Loan Association … and more
  4. 4. Strengthening Communities
  5. 5. Technology in Our Community
  6. 6. Technology? Electricity Radio TV Computers
  7. 7. Technology? Late 1970s - Early 1980s First Home Computers1990 College Graduates With Computers High School Computer Classes1984 (First Mac) was 28 years ago
  8. 8. Technology =Opportunities
  9. 9. TechnologicalOpportunities?
  10. 10. TechnologicalOpportunities? China 1,339,724,852 India 1,210,193,422 Facebook >798,000,000 USA 312,894,000
  11. 11. Technological Opportunities?~55% over 24 yrs old ~65% over 24 yrs old
  12. 12. Engagement S.M.A.R.T. Goals for ROE (Return on Engagement) Specific Measurable Attainable Realistic Time-Bound ROE Using Engagement Metrics Originally Published at http://www.communityorganizer20.com/2012/ 05/18/why-the-pata-facebook-metric-works- the-return-on-engagement-of-community- commitment/
  13. 13. Engagement S.M.A.R.T. Goals for ROE (Return on Engagement)The most important metric to consider is Specific Measurablewhether or not you are building a committed Attainableand engaged online community. Once you have Realisticbuilt that, you can begin to measure whether or Time-Boundnot that community is taking actions you’d likethem to take. ROE Using Engagement Metrics Debra Askanase Originally Published at http://www.communityorganizer20.com/2012/ 05/18/why-the-pata-facebook-metric-works- the-return-on-engagement-of-community- commitment/
  14. 14. Facebook Causes Click To Give Donations via Twitter
  15. 15. BUTSocial Media Is Not A Silver Bullet
  16. 16. Technology is only a means for your messageTechnology Provides Opportunities
  17. 17. Social Media is Social Build Your Community Spread Your MessageFour Main Points To Remember:1) Selflessly Give To The Community2) Listen3) Engage In Conversations4) Take It Off-Line
  18. 18. Social Media is Social The Conversation Is HappeningBe A Part Of It(Participate! Be Present!)Consider What You BringTo It (Contribute!)Consider Where You Can Take It(Lead!)
  19. 19. Facebook Groups LinkedIn Discussions YouTube Videos Online Surveys/PollsShare (Recruit) Real-World Events Webinars Blog & Comment Conversation & Engagement
  20. 20. Engage In Conversation And Take It Off LineCase Study
  21. 21. BERELEVANT
  22. 22. Presence+ Usefulness Relevance
  23. 23. Create An Active and Engaged CommunityFor more tools and information on the social media funnel and return on engagement,See Debra Askanases presentation athttp://www.slideshare.net/Debask/wheres-the-return-on-engagement-measuring-social-media-roe
  24. 24. Thank You Charlie Kalech Director, J-Town Productions Ltd.www.j-town.co.ilcharlie@j-town.co.il@CharlieKalechFor More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group

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