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Charlie Kalech
Director, J-Town Internet Services Ltd.
February 2, 2017
Why?
How Do You Manage Multiple Pages and
Accounts?
✔ Separate Business and Personal
✔ Centralize All Facebook Properties
✔ Share Facebook Assets With Colleagues
(Not “Friend...
What?
What?
Centralization & Separation FromYourPersonal Account/Time
What?
Centralized Control – Pages, Ads, Audiences, Reports, Insights,
✔ Go to
business.facebook.com
✔ Click
“Create Account” Button
✔ Create
Your BUSINESS PROFILE
How? Create Account
Activatin...
Business Settings > People and Assets >
Pages
How? Adding Pages
Claiming vs. Requesting Access to an Asset
Business Settings > People and Assets >
Pages > Add A New Page
✔ Claim A Page
Only One Biz Acct Per Page
(Ownership)
✔ Req...
If Requesting Access,
Access Must Be Approved By A Page Admin
On Page Go To Settings > Page Roles
How? Adding Pages
Claimi...
How? Adding People
Manage People, Access & Roles
Business Settings > People and Assets >
People>
Manage People, Access & Roles
Business Settings > People and Assets >
People > Add New People
✔ Adding to Your Business Ma...
Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People
Business Setting > People and Assets > John
Smith
Manage People, Access & Roles
How? Adding People
Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People
Business Settings > People and Assets > John
Smith
Beyond The Basics
How? Adding People
Manage People, Access
& Roles
How? Adding People
https://www.facebook.com/business/help/4423457458
85606
E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People
E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People
Manage People, Access & Roles - People vs. Partners
What? Adding People
People are individuals to whomyou give
access to a...
Adding Ad Accounts
Business Settings > People and Assets >
Ad Account
How? Adding Ads
Adding Ad Accounts
Business Settings > People and Assets >
Ad Account > Add New Add Account
How? Adding Ads
Ad Manager– Organization & Structure
What? Managing Ads
I. Ad Account (Client)
A. Campaign
1. Ad Sets
a. Ads
Each has mult...
Ad Manager
How? Managing Ads
Ad Manager
What? Managing Ads
Ad Manager
What? Managing Ads
Projects
What? Organization
“Ad Accounts” can be organized in “Projects”
togetherwith otherassets such as “Pages”
Billing and Payment Methods
Business Manager > Billing and Payment
Methods
How? Billing Methods
Billing and Payment Overview
Business Manager > Billing and Payment
Methods
How? Billing Methods
✔ Multiple Accounts
✔ Mul...
Beyond The Basics – Offline Events
What? Advanced
Beyond The Basics
Business Settings
✔ Pixels
✔ Catalogs
✔ Shared Audiences
✔ Event Source Groups
✔ Apps
✔ Instagram Accoun...
Business Manager > Help
HELP!
ThankYou
Charlie Kalech
Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
For M...
Introduction to Facebook Business Manager
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Introduction to Facebook Business Manager

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If you are a professional marketer managing client accounts on Facebook, you should be using Facebook business Manager.
>> Keep Your Business and Personal Facebook Profiles Separate – The trick to focusing on business when you’re at work and on Facebook!
>> Managing People, Access and Permissions – The right way to give access to employees, agencies and co-workers.
>> How to Organize Clients, Pages, Projects, Campaigns and Ads – Use one interface to manage everything.
>> The Ad Manager – Don’t just click “Create Ad,” use the Ad Manager for much more robust management and reporting.
>> Managing Money – How to set up different payment methods for different ad campaigns and keep payment methods secure while allowing access of others to your campaigns.

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Introduction to Facebook Business Manager

  1. 1. Charlie Kalech Director, J-Town Internet Services Ltd. February 2, 2017
  2. 2. Why? How Do You Manage Multiple Pages and Accounts?
  3. 3. ✔ Separate Business and Personal ✔ Centralize All Facebook Properties ✔ Share Facebook Assets With Colleagues (Not “Friends”) ✔Define and Assign Roles ✔Manage and Organize Accounts, Projects, Ad Campaigns, People Why?
  4. 4. What?
  5. 5. What? Centralization & Separation FromYourPersonal Account/Time
  6. 6. What? Centralized Control – Pages, Ads, Audiences, Reports, Insights,
  7. 7. ✔ Go to business.facebook.com ✔ Click “Create Account” Button ✔ Create Your BUSINESS PROFILE How? Create Account Activating Business ManagerThrough YourPersonal Login Business Manager Is How You Work On Facebook As A Business
  8. 8. Business Settings > People and Assets > Pages How? Adding Pages Claiming vs. Requesting Access to an Asset
  9. 9. Business Settings > People and Assets > Pages > Add A New Page ✔ Claim A Page Only One Biz Acct Per Page (Ownership) ✔ Request Access Multiple Admins (Manage Client Pages) ✔ Create New Page How? Adding Pages Claiming vs. Requesting Access to an Asset
  10. 10. If Requesting Access, Access Must Be Approved By A Page Admin On Page Go To Settings > Page Roles How? Adding Pages Claiming vs. Requesting Access to an Asset
  11. 11. How? Adding People Manage People, Access & Roles Business Settings > People and Assets > People>
  12. 12. Manage People, Access & Roles Business Settings > People and Assets > People > Add New People ✔ Adding to Your Business Manager (not to an asset - yet) ✔ Role Within Business Manager ✔ Add By E-Mail Address Does Not Have To Be E-Mail Used With Facebook Does Not Have To Have Any Connection To You On Facebook How? Adding People
  13. 13. Business Settings > People and Assets > Add New People Manage People, Access & Roles How? Adding People
  14. 14. Business Setting > People and Assets > John Smith Manage People, Access & Roles How? Adding People
  15. 15. Business Settings > People and Assets > Add New People Manage People, Access & Roles How? Adding People
  16. 16. Business Settings > People and Assets > John Smith Beyond The Basics How? Adding People
  17. 17. Manage People, Access & Roles How? Adding People https://www.facebook.com/business/help/4423457458 85606
  18. 18. E-Mail Notification and Verification Manage People, Access & Roles How? Adding People
  19. 19. E-Mail Notification and Verification Manage People, Access & Roles How? Adding People
  20. 20. Manage People, Access & Roles - People vs. Partners What? Adding People People are individuals to whomyou give access to assets. Forexample, an employee of yours. People are assigned a specific role to specific assets - pages, ad accounts and otherassets and are added via email addresses. Partners are businesses to whom you give access to assets. Forexample, an agency, design studio, etc. The partneris assigned a specific role to access yourpages, ad accounts and other assets. Partners are added via theirBusiness ManagerID. Partners then assign theirown people (employees) specific roles to assets.
  21. 21. Adding Ad Accounts Business Settings > People and Assets > Ad Account How? Adding Ads
  22. 22. Adding Ad Accounts Business Settings > People and Assets > Ad Account > Add New Add Account How? Adding Ads
  23. 23. Ad Manager– Organization & Structure What? Managing Ads I. Ad Account (Client) A. Campaign 1. Ad Sets a. Ads Each has multiple reports, editing tools, statistics
  24. 24. Ad Manager How? Managing Ads
  25. 25. Ad Manager What? Managing Ads
  26. 26. Ad Manager What? Managing Ads
  27. 27. Projects What? Organization “Ad Accounts” can be organized in “Projects” togetherwith otherassets such as “Pages”
  28. 28. Billing and Payment Methods Business Manager > Billing and Payment Methods How? Billing Methods
  29. 29. Billing and Payment Overview Business Manager > Billing and Payment Methods How? Billing Methods ✔ Multiple Accounts ✔ Multiple Methods ✔ Manage Billing Schedule ✔ Transaction History ✔ Current Balance ✔ Manage Spending Limits
  30. 30. Beyond The Basics – Offline Events What? Advanced
  31. 31. Beyond The Basics Business Settings ✔ Pixels ✔ Catalogs ✔ Shared Audiences ✔ Event Source Groups ✔ Apps ✔ Instagram Accounts What? Advanced
  32. 32. Business Manager > Help HELP!
  33. 33. ThankYou Charlie Kalech Director, J-Town Internet Services Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook Facebook.com/JTownInternetServices

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