10 SOCIAL SHARING
“As of the fourth quarter of
2015, Facebook had 1.59
billion monthly active
users. Social media users
have risen by 176 million in
the last year”
“According to Q4 Social Sharing
Report from ShareThis. Mobile
device (or smartphone) users now
spend 20% of their activity on that
device sharing content.”
“Infographics are liked and shared
on social media 3X more than other
any other type of content.”
“Over 15% of tweet mentions
originate from the tweet buttons
embedded on your site.”
“27 million pieces of content are
shared every day (source)
“Brands with social sharing that
create 15 blog posts per month
average 1,200 new leads per month”
“Only 28% of content sharing happens through
the big social networks. The other 72% is shared
through “Dark Social” (Social Media Today)
“Every minute, Tumblr owners share
approximately 27,778 new blog posts.
“The top three reasons consumers share
content online are to entertain (44%); to
educate (25%) and to reflect their identity
(families, friendships, values, etc. – 20%).
“The world’s top websites include: social feeds, a
prominent link to their blog /RSS feeds, links to
each social profile and share buttons so that visitors
can easily share the webpages.”
“Where do some of the biggest sites on the
web place their social media buttons?
The answer? Everywhere!” source
Top of post
Do users share before they actually read the article?
This is still one of the most common placement options
frequently used by sites like TechCrunch and Mashable.
Left of post
Placing social buttons to the left of the blog post
makes a lot of sense, as readers follow text left to
right. This is the placement used by CoSchedule.
Right of post
This one surprised me but
it is out there.
Social Media Examiner is a
good example of a site
with this placement.
Bottom of post
Placing social media buttons at the bottom of the post is
very common and I have chosen this option at
A growing trend is to actually place shareable content inline
with the rest of your content. I do this on my own blog
using the Click To Tweet plugin.
Social media buttons do work, and you need to be using them
Great content is still the key to social sharing
Buttons should be localized for each culture
Search engines include the strength of social media as an
Social share buttons help increase traffic to your site
Social share buttons increase brand exposure