How to Increase Profits through Online for Business Charles Yan Director CM Competitive Marketing Services Strategy @ Exec...
Internet Changed your Customer Behaviour <ul><ul><li>Research online </li></ul></ul><ul><ul><li>Spend more time online tha...
#1 Use Online Marketing <ul><li>Low Cost - variable cost </li></ul><ul><li>High Impact – ROI </li></ul><ul><li>Measurable ...
# 2 Increase Traffic  <ul><li>Search Engine Marketing eg, Google Adwords </li></ul><ul><li>Seach Engine Optimization (SEO)...
# 3 Increase Conversion <ul><li>Email and list building </li></ul><ul><li>Email marketing using auto-responder </li></ul><...
# 4 Increase Customer Value <ul><li>Upselling </li></ul><ul><li>Cross selling </li></ul><ul><li>Buy More </li></ul><ul><li...
# 5 Set up a system <ul><li>You Website is your Hub </li></ul><ul><li>Interconnected </li></ul><ul><li>Monitor results </l...
Take your First Step in  Online Marketing  and smell the success Strategy @ Execution @ Results www.cmcompetitivemarketing...
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Cm Low Cost High Impact Online Marketing Services S

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5 Steps for online marketing success with low cost high impact internet strategies

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Cm Low Cost High Impact Online Marketing Services S

  1. 1. How to Increase Profits through Online for Business Charles Yan Director CM Competitive Marketing Services Strategy @ Execution @ Results
  2. 2. Internet Changed your Customer Behaviour <ul><ul><li>Research online </li></ul></ul><ul><ul><li>Spend more time online than traditional media </li></ul></ul><ul><ul><li>Rely more reviews and friends’ recommendations </li></ul></ul><ul><ul><li>Buying online is growing very fast </li></ul></ul><ul><ul><li>Customer voice are much stronger </li></ul></ul><ul><li>Have your marketing strategy changed? </li></ul>Strategy @ Execution @ Results
  3. 3. #1 Use Online Marketing <ul><li>Low Cost - variable cost </li></ul><ul><li>High Impact – ROI </li></ul><ul><li>Measurable results </li></ul><ul><li>Fast results – great for test marketing </li></ul><ul><li>Continuous improvement </li></ul><ul><li>Change interrupt to permission marketing </li></ul><ul><li>Complement with traditional marketing </li></ul>Strategy @ Execution @ Results
  4. 4. # 2 Increase Traffic <ul><li>Search Engine Marketing eg, Google Adwords </li></ul><ul><li>Seach Engine Optimization (SEO) to improve ranking </li></ul><ul><li>Social Media Optimization eg, YouTube, Facebook, Twitter </li></ul>Strategy @ Execution @ Results
  5. 5. # 3 Increase Conversion <ul><li>Email and list building </li></ul><ul><li>Email marketing using auto-responder </li></ul><ul><li>Relationship building using online survey </li></ul><ul><li>Shopping Cart Optimization </li></ul>Strategy @ Execution @ Results
  6. 6. # 4 Increase Customer Value <ul><li>Upselling </li></ul><ul><li>Cross selling </li></ul><ul><li>Buy More </li></ul><ul><li>Buy more frequently </li></ul><ul><li>Customer referral </li></ul><ul><li>Customer advocate </li></ul><ul><li>Online reputation </li></ul>Strategy @ Execution @ Results
  7. 7. # 5 Set up a system <ul><li>You Website is your Hub </li></ul><ul><li>Interconnected </li></ul><ul><li>Monitor results </li></ul><ul><li>Know where your business is coming from </li></ul><ul><li>Replicate success </li></ul>Strategy @ Execution @ Results
  8. 8. Take your First Step in Online Marketing and smell the success Strategy @ Execution @ Results www.cmcompetitivemarketing.com

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