And among the strategic goals of the PostalStrategy were several which are implicated here and which engage us very deeply. Among these are sustainabile development and respect for the environment. Accurate addressing is important to that goal as we sgtrive to eliminate undeliverable as addressed mail and to improve targeting of direct mail offers so more mail is welcomed by clients and potential clients of companies. Also among those goals are supporting development of universal service. All within the three diimensions of the postal environment, for addressing is implicated in all 3.
And let us recall that this was the vision of he Address Work Group articulated in the CC nearly 4 years ago: A universally inclusive, comprehensive, and current database, right here, at the UPU. Of course, it can only happen if the member countries establish universal addressing and share the data with the UPU. The PostCode group is very energetic and pursuing this vision for our benefit. There has been only fitful progress, and it will take all of us continuing to work with that vision in mind to reach the goal
And the post has a hard job, not just from an operations points of view, and that is a sophisticated business. But because it has two customers, the sender and the receiver, and it must satisfy both, and incerasingly its custeomrs are businesses usng mail which is not fullly accountable. And thhis is an issue. Obviously, Grandmother will know kf her grandson has sent her a card, but business propsects and clients don’t usually know. So a lot of what is done in this business is on trust. And there are many links in that chain, which works BECAUSE of the address, and any link can go wrong.
Yes, addresses are everyone’s job, and it’s a never-ending job. Address hygiene, keeping one’s files accurate, with proper address forms, is a thankless never-ending task. We’ll hear about some tools to do that and especialy why it is so important. For mailers and businesses, it is all about return on investmentFor consumers, it is economic accuracy and reaching friendsFor the Posts, it means continued use of the mail and keeping customersFor society and government, it is keeping citizens engaged, served, connected, and creating a wealthier and healthier society. So it’s never “only an address”.
Time for bold action. UPU Addressing Group 31 Oct 2013