Charles Mayer
2 SlideShares 5 Followers 57 Followings
Personal Information
Organization / Workplace
Oklahoma City, Oklahoma Area United States
Occupation
Vice President Marketing The Oklahoman Media Company
Industry
Advertising / Marketing / PR
Website
http://www.nytimes.com/2007/07/08/automobiles/08FREE.html?_r=1&scp=1&sq=maserati+marketing&st=nyt
About
Charles Mayer is an award-winning marketer recognized for effectiveness, creativity and leadership. His experience spans a range of categories including digital, social and traditional media; automotive; aerospace; publishing; CPG; FMCG, energy and more. Further, he has demonstrated marketing success in building, optimizing and transforming several of the world's most iconic brands by generating measurable increases in brand awareness, value, opinion and consideration; demand; acquisition; retention and sales revenue, while delivering exceptional ROI. At Hawker Beechcraft, the world's #2 business aviation manufacturer, Charles was selected by Goldman Sachs to lead the reinvention of th...
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marketing brand leadership awards marketing strategy journalism lead generation digital marketing media social media marketing crm direct marketing strategy positioning advertising social digital segmentation
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Presentations

(2)

Charles Mayer: Award-Winning Brand Marketer and Optimizer

10 years ago • 636 Views

Charles Mayer, Marketing The Oklahoman

7 years ago • 259 Views
Personal Information
Organization / Workplace
Oklahoma City, Oklahoma Area United States
Occupation
Vice President Marketing The Oklahoman Media Company
Industry
Advertising / Marketing / PR
Website
http://www.nytimes.com/2007/07/08/automobiles/08FREE.html?_r=1&scp=1&sq=maserati+marketing&st=nyt
About
Charles Mayer is an award-winning marketer recognized for effectiveness, creativity and leadership. His experience spans a range of categories including digital, social and traditional media; automotive; aerospace; publishing; CPG; FMCG, energy and more. Further, he has demonstrated marketing success in building, optimizing and transforming several of the world's most iconic brands by generating measurable increases in brand awareness, value, opinion and consideration; demand; acquisition; retention and sales revenue, while delivering exceptional ROI. At Hawker Beechcraft, the world's #2 business aviation manufacturer, Charles was selected by Goldman Sachs to lead the reinvention of th...
Tags
marketing brand leadership awards marketing strategy journalism lead generation digital marketing media social media marketing crm direct marketing strategy positioning advertising social digital segmentation
See more