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Brooks Brothers 2012 - 2013 Email Performance Metrics

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We completed a standardized view of email KPIs designed to inform the 2014 calendaring and planning process.

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Brooks Brothers 2012 - 2013 Email Performance Metrics

  1. 1. Email Results Charles de Gruchy March 2012 - 2013
  2. 2. Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 1, 2013 March 2, 2012 • Enjoy Special Savings Throughout the Store During Our Spring Essentials Event March 1, 2013 • Subject line 1 • Subject line 2 • Subject line 3 1 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/2/2012 20120302_FAC_Two 229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05% 3/2/2012 Total 229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05% 3/1/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/1/2013 Total
  3. 3. Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 2, 2013 March 3, 2012 • Black Fleece: Greyscale • Clearance - Save Up to 60% March 2, 2013 • Subject line 1 • Subject line 2 • Subject line 3 2 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/3/2012 20120303_BlackFleece 4,724 $ 5,128 $ 1.09 38.7% 18.73% 0.36% $ 301.63 0.04% 20120303_Clearance 800,503 $ 192,561 $ 0.24 12.0% 5.04% 0.13% $ 182.01 0.03% 3/3/2012 Total 805,227 $ 197,689 $ 0.25 12.1% 5.12% 0.13% $ 183.90 0.03% 3/2/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/2/2013 Total
  4. 4. Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 3, 2013 March 4, 2012 • No Campaigns March 3, 2013 • Subject line 1 • Subject line 2 • Subject line 3 3 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/4/2012 No Campaigns 3/3/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/3/2013 Total
  5. 5. Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 4, 2013 March 5, 2012 • Prep Them Perfectly With Our Kids' Navy Blazer Collection March 4, 2013 • Subject line 1 • Subject line 2 • Subject line 3 4 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/5/2012 20120305_KidsBlazers 807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06% 3/5/2012 Total 807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06% 3/4/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/4/2013 Total
  6. 6. Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 5, 2013 March 6, 2012 • No Campaigns March 5, 2013 • Subject line 1 • Subject line 2 • Subject line 3 5 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/6/2012 No Campaigns 3/5/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/5/2013 Total
  7. 7. Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 6, 2013 March 7, 2012 • Warming Trends - New Arrivals for Spring March 6, 2013 • Subject line 1 • Subject line 2 • Subject line 3 6 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/7/2012 20120307_NewArrivals 808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06% 3/7/2012 Total 808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06% 3/6/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/6/2013 Total
  8. 8. Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 7, 2013 March 8, 2012 • Shop Our Digital Supima Catalog and Save $25 Off Your Supima Purchase of $100 March 7, 2013 • Subject line 1 • Subject line 2 • Subject line 3 7 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/8/2012 20120308_Supima_Catalog 810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03% 3/8/2012 Total 810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03% 3/7/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/7/2013 Total
  9. 9. Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 8, 2013 March 9, 2012 • Save on Your Favorites During Our Spring Essentials Event • Save Up to $200: Online Exclusive Today Only • Mark Your Calendars - Corporate Members Save 30% on March 15th March 8, 2013 • Subject line 1 • Subject line 2 • Subject line 3 8 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/9/2012 FAC_SpringEssentials 97,961 $ 1,538 $ 0.02 11.2% 1.15% 0.01% $ 192.22 0.05% WardrobeEventPreview 810,390 $ 98,871 $ 0.12 9.7% 1.45% 0.03% $ 340.93 0.03% CIS_SavetheDate_TEST1 16,916 $ 5,742 $ 0.34 21.7% 5.16% 0.12% $ 273.41 0.11% 3/9/2012 Total 925,267 $ 106,150 $ 0.11 10.1% 1.48% 0.03% $ 332.76 0.03% 3/8/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/8/2013 Total
  10. 10. Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 9, 2013 March 10, 2012 • Save Up to $200: 3 Days Only - Online & In-Store March 9, 2013 • Subject line 1 • Subject line 2 • Subject line 3 9 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/10/2012 20120310_WardrobeEvent 809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00% 3/10/2012 Total 809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00% 3/9/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/10/2013 Total
  11. 11. Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 10, 2013 March 11, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th • Last Day to Save Up to $200 Online & In-Store March 10, 2013 • Subject line 1 • Subject line 2 • Subject line 3 10 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/11/2012 CIS_SavetheDate_TEST2 17,441 $ 2,621 $ 0.15 22.6% 4.71% 0.07% $ 201.63 0.08% 20120311_WardrobeEvent 809,427 $ 52,331 $ 0.06 8.7% 0.82% 0.02% $ 331.21 0.03% 3/11/2012 Total 826,868 $ 54,952 $ 0.07 9.0% 0.90% 0.02% $ 321.36 0.03% 3/10/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/10/2013 Total
  12. 12. Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 11, 2013 March 12, 2012 • Last Day to Save Up to $200 Online & In-Store • Final Hours to Save Up to $200 Online & In-Store March 11, 2013 • Subject line 1 • Subject line 2 • Subject line 3 11 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/12/2012 20120312_Wardrobe_AM 810,989 $ 48,729 $ 0.06 7.7% 0.53% 0.02% $ 336.06 0.03% 20120312_Wardrobe_PM 809,998 $ 43,708 $ 0.05 9.0% 0.74% 0.02% $ 333.65 0.04% 3/12/2012 Total 1,620,987 $ 92,437 $ 0.06 8.4% 0.64% 0.02% $ 334.92 0.03% 3/11/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/11/2013 Total
  13. 13. Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 12, 2013 March 13, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th March 12, 2013 • Subject line 1 • Subject line 2 • Subject line 3 12 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/13/2012 CIS_SavetheDate_TEST3 17,572 $ 4,759 $ 0.27 20.4% 4.59% 0.10% $ 264.39 0.13% 3/12/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/11/2013 Total
  14. 14. Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 13, 2013 March 14, 2012 • Mark Your Calendars - Corporate Members Save 30% on March 15th • Dress Code - This Season Is All About The Dress March 13, 2013 • Subject line 1 • Subject line 2 • Subject line 3 13 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/14/2012 CIS_SavetheDate_TEST4 17,110 $ 6,857 $ 0.40 20.2% 4.79% 0.11% $ 380.94 0.11% Womens_Dressed 809,935 $ 40,058 $ 0.05 12.1% 2.06% 0.02% $ 265.29 0.04% 3/14/2012 Total 827,045 $ 46,915 $ 0.06 12.3% 2.12% 0.02% $ 277.61 0.05% 3/13/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/13/2013 Total
  15. 15. Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 14, 2013 March 15, 2012 • Shop Today - Save 30% During Our Corporate Shopping Event • Final Hours - Save 30% During Our Corporate Shopping Event • Kids' Spring Formal March 14, 2013 • Subject line 1 • Subject line 2 • Subject line 3 14 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/15/2012 20120315_CIS_AM 68,668 $ 65,542 $ 0.95 17.2% 4.47% 0.36% $ 258.04 0.06% 20120315_CIS_PM 68,637 $ 46,653 $ 0.68 16.4% 3.15% 0.26% $ 259.18 0.08% Kids_Spring_Formal 809,761 $ 12,874 $ 0.02 8.9% 0.81% 0.01% $ 171.65 0.04% 3/15/2012 Total 947,066 $ 125,069 $ 0.13 10.0% 1.25% 0.05% $ 245.71 0.05% 3/14/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/14/2013 Total
  16. 16. Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 15, 2013 March 16, 2012 • Spring Essentials Event - Save on Chinos & Sweaters • Jackets Required: Our Coolest Sport Coats for the Hot Months March 15, 2013 • Subject line 1 • Subject line 2 • Subject line 3 15 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/16/2012 FAC_SpringEssentials 97,746 $ 114 $ 0.00 11.1% 0.93% 0.00% $ 113.60 0.06% Mens_Jackets_Blazers 809,660 $ 30,436 $ 0.04 12.2% 2.29% 0.01% $ 239.66 0.04% 3/16/2012 Total 907,406 $ 30,550 $ 0.03 12.1% 2.14% 0.01% $ 238.67 0.04% 3/15/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/15/2013 Total
  17. 17. Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 16, 2013 March 17, 2012 • Online Exclusive Clearance Event Starts Now! March 16, 2013 • Subject line 1 • Subject line 2 • Subject line 3 16 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/17/2012 20120317_Flash_Sale 810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05% 3/17/2012 Total 810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05% 3/16/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/16/2013 Total
  18. 18. Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 17, 2013 March 18, 2012 • No Campaigns March 17, 2013 • Subject line 1 • Subject line 2 • Subject line 3 17 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/18/2012 No Campaigns 3/17/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/17/2013 Total
  19. 19. Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 18, 2013 March 19, 2012 • Pink, Orange, Blue, Red, Yellow, Purple, Green - Colorful Pants March 18, 2013 • Subject line 1 • Subject line 2 • Subject line 3 18 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/19/2012 20120319_ColoredBottoms 810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05% 3/19/2012 Total 810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05% 3/18/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/18/2013 Total
  20. 20. Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 19, 2013 March 20, 2012 • No Campaigns March 19, 2013 • Subject line 1 • Subject line 2 • Subject line 3 19 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/20/2012 No Campaigns 3/19/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/19/2013 Total
  21. 21. Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 20, 2013 March 21, 2012 • Pink & Green • Kids' Outerwear - Get Out 'N Play March 20, 2013 • Subject line 1 • Subject line 2 • Subject line 3 20 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/21/2012 20120321_BlackFleece 777,124 $ 22,690 $ 0.03 15.5% 2.40% 0.01% $ 294.67 0.05% 20120321_Kids_Outerwear 32,855 $ 2,156 $ 0.07 12.8% 1.82% 0.02% $ 269.53 0.05% 3/21/2012 Total 809,979 $ 24,846 $ 0.03 15.4% 2.38% 0.01% $ 292.31 0.05% 3/20/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/20/2013 Total
  22. 22. Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 21, 2013 March 22, 2012 • Ends Tomorrow - $25 Off a Supima Collection Purchase of $100 Or More March 21, 2013 • Subject line 1 • Subject line 2 • Subject line 3 21 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/22/2012 SupimaLastDayTomorrow 809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04% 3/22/2012 Total 809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04% 3/21/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/21/2013 Total
  23. 23. Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 22, 2013 March 23, 2012 • Save on Men's and Women's Jackets During Our Spring Essentials Event • Last Chance! Enjoy $25 Off Your Supima Collection Purchase of $100 Or More March 22, 2013 • Subject line 1 • Subject line 2 • Subject line 3 22 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/23/2012 FAC_SpringEssentials 97,452 $ 1,637 $ 0.02 11.0% 0.93% 0.00% $ 272.75 0.05% 20120323_SupimaLastDay 809,932 $ 45,473 $ 0.06 10.1% 1.08% 0.03% $ 207.64 0.04% 3/23/2012 Total 907,384 $ 47,110 $ 0.05 10.2% 1.06% 0.02% $ 209.38 0.04% 3/22/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/22/2013 Total
  24. 24. Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 23, 2013 March 24, 2012 • Online Exclusive Clearance Event Starts Now! March 23, 2013 • Subject line 1 • Subject line 2 • Subject line 3 23 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/24/2012 20120324_Clearance 812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04% 3/24/2012 Total 812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04% 3/23/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/23/2013 Total
  25. 25. Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 24, 2013 March 25, 2012 • No Campaigns March 24, 2013 • Subject line 1 • Subject line 2 • Subject line 3 24 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/25/2012 No Campaigns 3/24/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/24/2013 Total
  26. 26. Note: Email Reporting based on a 10-day window of analysis post-deployment Monday, March 25, 2013 March 26, 2012 • Shop Our Digital Catalog March 25, 2013 • Subject line 1 • Subject line 2 • Subject line 3 25 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/26/2012 20120326_SpringCatalog 811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05% 3/26/2012 Total 811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05% 3/25/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/25/2013 Total
  27. 27. Note: Email Reporting based on a 10-day window of analysis post-deployment Tuesday, March 26, 2013 March 27, 2012 • Your New Favorite Accessory March 26, 2013 • Subject line 1 • Subject line 2 • Subject line 3 26 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/27/2012 20120327_Womens_Jackets 811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06% 3/27/2012 Total 811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06% 3/26/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/26/2013 Total
  28. 28. Note: Email Reporting based on a 10-day window of analysis post-deployment Wednesday, March 27, 2013 March 28, 2012 • Red, White and Blue Accessories March 27, 2013 • Subject line 1 • Subject line 2 • Subject line 3 27 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/28/2012 20120328_BlackFleece 8,115 $ 5,126 $ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05% 3/28/2012 Total 8,115 $ 5,126 $ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05% 3/27/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/27/2013 Total
  29. 29. Note: Email Reporting based on a 10-day window of analysis post-deployment Thursday, March 28, 2013 March 29, 2012 • Shop One Day Early and Save Up to 25% March 28, 2013 • Subject line 1 • Subject line 2 • Subject line 3 28 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/29/2012 20120329_PCE_Preview 764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04% 3/29/2012 Total 764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04% 3/28/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/28/2013 Total
  30. 30. Note: Email Reporting based on a 10-day window of analysis post-deployment Friday, March 29, 2013 March 30, 2012 • Save Up to 25% During Our Preferred Customer Event • Save 25% During Our Preferred Customer Event March 29, 2013 • Subject line 1 • Subject line 2 • Subject line 3 29 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/30/2012 20120330_FAC_PCE 96,158 $ 362 $ 0.00 12.1% 0.77% 0.00% $ 120.77 0.03% 20120330_PCE _Tennis 775,402 $ 106,099 $ 0.14 11.0% 1.62% 0.05% $ 244.47 0.02% 3/30/2012 Total 871,560 $ 106,461 $ 0.12 11.1% 1.52% 0.05% $ 243.62 0.02% 3/29/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/29/2013 Total
  31. 31. Note: Email Reporting based on a 10-day window of analysis post-deployment Saturday, March 30, 2013 March 31, 2012 • Save Up to 50% on Clearance March 30, 2013 • Subject line 1 • Subject line 2 • Subject line 3 30 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 3/31/2012 20120331_Clearance 809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05% 3/31/2012 Total 809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05% 3/30/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/30/2013 Total
  32. 32. Note: Email Reporting based on a 10-day window of analysis post-deployment Sunday, March 31, 2013 April 1, 2012 • Goody Two Shoes - Save Up to 25% During Our Preferred Customer Event March 31, 2013 • Subject line 1 • Subject line 2 • Subject line 3 31 Date Campaign Name Delivered Revenue Rev Per Email Open Rate Click Rate Conv Rate Avg Order Value Unsub Rate 4/1/2012 20120401_Kids 30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03% 4/1/2012 Total 30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03% 3/31/2013 Fac Campaign TBD Retail Campaign TBD Other Campaign TBD 3/31/2013 Total

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