The elevator pitch started as a quick presentation to a potential investor, but it has many more uses, such as attracting potential customers. Too often we focus on answering the question "So what do you do?" rather than trying to start a conversation. Instead of trying to tell everything, tell just enough to get the other person interested, intrigued and wanting to know more. A good pitch will begin a conversation using a top benefit or best feature. When delivering your pitch keep it simple, clear, answering questions with questions and practice. Be ready to give your pitch anytime.