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Use The Elevator 
Pitch 
Charles E. Crouch 
© Charles Crouch 2004-14 
Photo: Hubspot 
to Captivate 
Potential 
Customers
You’re at a party, having a great time, 
then someone asks you: 
Photo: iStockPhoto
“So, what do you do?” 
Your first response it to answer the question, 
usually something like “I work at ACME Widgets 
as ...
Your goal is to 
Start a Conversation 
Photo: C. Crouch
You do this just like fishing. Dangle some tasty bait, 
wait for them to nibble, then begin a conversation. 
Photo: iStock...
Your goal with your elevator pitch is 
to pique their curiosity and 
get them thinking: 
“What is in this for me?” 
But to...
It’s like making them try to drink from a firehose. 
Instead first give them a taste, just enough 
to make them want to kn...
But this isn’t easy! 
You are an unknown person. 
You have an unfamiliar offering. 
You only have a few seconds.
Good Material 
Think about your offering. 
What is your top benefit? 
What is your best feature? 
These are good things to...
Delivering Your Pitch 
Here are some things to keep in mind. 
Photo: iStockPhoto
Keep it Simple 
Keep it Clear 
You only have a few seconds! 
Photo: iStockPhoto
Answer Questions 
with Questions 
Keep the conversation flowing. 
Photo: C. Crouch
Practice 
Pitching is not easy. Practice every chance you 
can to see what works best for you. 
Photo: Microsoft
Be Ready 
Be ready to give your pitch and 
start a conversation at anytime. 
You never know who you will meet. 
Photo: C. ...
Other Presentations 
on SlideShare 
Photo: C. Crouch
Questions Comments and Suggestions? 
Charles Crouch 
info@charlescrouch.com 
CharlesECrouch 
www.charlescrouch.com 
Photo:...
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Use the Elevator Pitch to Captivate Potential Customers

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The elevator pitch started as a quick presentation to a potential investor, but it has many more uses, such as attracting potential customers. Too often we focus on answering the question "So what do you do?" rather than trying to start a conversation. Instead of trying to tell everything, tell just enough to get the other person interested, intrigued and wanting to know more. A good pitch will begin a conversation using a top benefit or best feature. When delivering your pitch keep it simple, clear, answering questions with questions and practice. Be ready to give your pitch anytime.

Published in: Career
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Use the Elevator Pitch to Captivate Potential Customers

  1. 1. Use The Elevator Pitch Charles E. Crouch © Charles Crouch 2004-14 Photo: Hubspot to Captivate Potential Customers
  2. 2. You’re at a party, having a great time, then someone asks you: Photo: iStockPhoto
  3. 3. “So, what do you do?” Your first response it to answer the question, usually something like “I work at ACME Widgets as a sales engineer.” Photo: Microsoft But this is exactly the WRONG thing to do!
  4. 4. Your goal is to Start a Conversation Photo: C. Crouch
  5. 5. You do this just like fishing. Dangle some tasty bait, wait for them to nibble, then begin a conversation. Photo: iStockPhoto
  6. 6. Your goal with your elevator pitch is to pique their curiosity and get them thinking: “What is in this for me?” But too often we try to tell too much, too early… Photo: iStockPhoto
  7. 7. It’s like making them try to drink from a firehose. Instead first give them a taste, just enough to make them want to know more. This will start the conversation. Photos: iStockPhoto
  8. 8. But this isn’t easy! You are an unknown person. You have an unfamiliar offering. You only have a few seconds.
  9. 9. Good Material Think about your offering. What is your top benefit? What is your best feature? These are good things to lead with. Remember, you only have seconds, so make it good. Photo: C. Crouch
  10. 10. Delivering Your Pitch Here are some things to keep in mind. Photo: iStockPhoto
  11. 11. Keep it Simple Keep it Clear You only have a few seconds! Photo: iStockPhoto
  12. 12. Answer Questions with Questions Keep the conversation flowing. Photo: C. Crouch
  13. 13. Practice Pitching is not easy. Practice every chance you can to see what works best for you. Photo: Microsoft
  14. 14. Be Ready Be ready to give your pitch and start a conversation at anytime. You never know who you will meet. Photo: C. Crouch
  15. 15. Other Presentations on SlideShare Photo: C. Crouch
  16. 16. Questions Comments and Suggestions? Charles Crouch info@charlescrouch.com CharlesECrouch www.charlescrouch.com Photo: iStockPhoto

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