This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, setting objectives, learning about customers through social media, engaging in dialog, using social platforms to provide support and drive innovation. Key recommendations include understanding customer social behaviors, integrating social data into workflows, encouraging two-way conversations, scaling social support, and developing open leadership to give up some control while inspiring commitment. The document advocates a holistic strategic approach to social media focused on building relationships.
n_sala: @ Piposala updating the software. court shall have to go to English and you doAutomatically translated from Spanish 12 minutes ago via web · Reply · View Tweet · Show Conversation joejcurry: Dear @ ConAgraFoods : I Was That elated to see Peter Pan peanut butter is for sale in Madrid's El Corte Ingles. :)Automatically translated from Spanish about 1 hour ago via web · Reply · View Tweet adelantando: Spent the evening shopping at El Corte Ingles. I couldn't have been happier.Already in English about 1 hour ago via TweetCaster from Madrid, Madrid · Reply · View Tweet Averny: @ Xansi good case and makes you not personally read the English cutsuits meAutomatically translated from Spanish about 2 hours ago via Echofon · Reply · View Tweet · Show Conversation acha_szemzo: Well, today was a day duuuuro, I ate a 1 in English .. I cut my hair, train in San Carlos, r ECINE arrived .. that straw, now # UniqueAutomatically translated from Spanish about 3 hours ago via web · Reply · View Tweet Karoliineeea: Today is already on sale in Spain new CD-The Remixes Justin Bieber! Not reach 10 €! In the English court but brings x 10 1 T €Automatically translated from Spanish
http://surprise.klm.com/
We don’t own all of this data. We want to work with others. Including brand monitoring. You have to be holistic in your customer understanding
http://www.slideshare.net/socialmediainfluence/ruth-speakman-from-sony-electronics-europe-at-social-media-influence-conference (slide 9 for Twitter as retail channel)http://twitter.com/#!/sonyeuropehttp://www.gadgetlite.com/2009/10/23/10-sony-vaio-laptops-weve-e-voucher/To celebrate their 1,000th follower on Twitter, SonyEurope promoted a special 10% discount offer if they followed them and customized a laptop on their website. This offer was given as an exclusive to three online publications and teaser tweets were sent to promote it as well. The end result was over 1million Euros worth of product orders.
http://www.bannerblog.com.au/2009/06/vw_twitter.phpVW set up a banner ad whereyouenteredyourTwitter handle, itanalyzed the keywordsyouused in yourtweets and thensuggested a specific model VW based on thatanalysis.
http://www.typicallyspanish.com/news/publish/article_25232.shtmlTurespaña ( The Spanish Institute of Tourism) has launched an innovative online campaign on social networks, such as Facebook, Twitter and Youtube relating to the subject, “Spain, a country to share”. The project aims to completely change the way of communicating and promoting Spanish destinations, going beyond the classic idea of Spain as a destination for “sun and beach”.http://www.facebook.com/spainhttp://www.formspring.me/ilovespainhttp://www.youtube.com/spain
http://www.businessweek.com/globalbiz/content/jun2009/gb20090619_984913.htmhttp://twitter.com/#!/vodafoneukAlmost ALL of Vodafone UK’s 47,000+ tweets are public @replies to customer inquiries. The only tweets that aren’t are to let customers now when their team is signing off for the night and signing back on in the morning. Although the article I read that mentioned them said they also used it for marketing purposes, I didn’t see any marketing messages recently.
Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.