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Defrag Keynote Nov. 4, 2008

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Charlene Li
Charlene Li

"Harnessing The Implicit Value Of The Social Graph". Looks at how the concept "social networks will be like air" will develop.

Technology
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Harnessing The Implicit Value Of The Social Graph Charlene Li Altimeter Group November 4, 2008
A long, long, time ago… Google OpenSocial November 1, 2007 Facebook Connect May 9, 2008 MySpace Data Availability May 8, 2008 Google FriendConnect May 12, 2008 Facebook Platform May 24, 2007
Social networks will be like air
Agenda ,[object Object],[object Object],[object Object]
The rules are being agreed upon ,[object Object],[object Object]
Walled gardens are breaking down Facebook’s Julie Zhuo sharing Facebook Connect’s UI experiences at the OpenID/Oauth UX Summit, October 20, 2008. Source: John McCrea.
1. Universal identity – Open ID, email, mobile number, gamer tag
2. Detailed social graph ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Activities and applications TheInsider.com allows users to bring in their Facebook friends Avoids building yet another siloed social network
Obama campaign integrated Facebook Connect two weeks ago
Agenda ,[object Object],[object Object],[object Object]
The Promise ,[object Object],(Just not necessarily with all of them.)
The Perfect (Data) Storm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications can fill in the social graph
Google already tracks who you email the most
As “life devices”, mobile becomes the core of implicit data Web apps like Yahoo! OneConnect pull in social graph data Can tap into location and address book today In the future, will tap into call log, messaging, browsing, and calendar as well
A “social algorithm” will make privacy and permissions easier to manage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ambient data informs next actions to take ,[object Object],[object Object],[object Object],[object Object],Source: Xobni.com
Organizing and sharing your photos Take a photo with your GPS and compass enabled camera (adds metadata to the photo) Face recognition software identifies people in your social graph (leverages existing social graph) Calendar shows I’m on vacation (provides context) Sends it to my mom’s photo frame (sets default permissions)
The future of ITV ,[object Object],[object Object],[object Object],Current TV’s “Hack The Debate” integrating Twitter into the broadcast
Engagement Pyramid Base: Global active Internet users (uses the Internet every day/every other day Note: Percent of active Internet users that do this at least weekly Source: Universal McCann Social Media Tracker Wave 3, March 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GetGlue adds a social toolbar in Firefox around objects
The same toolbar appears on IMDb
The toolbar shows Chris’s comments from Wikipedia
Transactions also become easier
Semantic search alone doesn’t work well
Search can improve with social context
Agenda ,[object Object],[object Object],[object Object]
1) Prepare to open ,[object Object],[object Object],[object Object],[object Object]
2) Open up your data and mental firewalls But allow people and employees to create their own “personal” firewalls
3) Prepare for the demise of the org chart New forms of leadership will be needed
Summary ,[object Object],[object Object],[object Object]
Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

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Defrag Keynote Nov. 4, 2008

  • 1. Harnessing The Implicit Value Of The Social Graph Charlene Li Altimeter Group November 4, 2008
  • 2. A long, long, time ago… Google OpenSocial November 1, 2007 Facebook Connect May 9, 2008 MySpace Data Availability May 8, 2008 Google FriendConnect May 12, 2008 Facebook Platform May 24, 2007
  • 3. Social networks will be like air
  • 4.
  • 5.
  • 6. Walled gardens are breaking down Facebook’s Julie Zhuo sharing Facebook Connect’s UI experiences at the OpenID/Oauth UX Summit, October 20, 2008. Source: John McCrea.
  • 7. 1. Universal identity – Open ID, email, mobile number, gamer tag
  • 8.
  • 9. 3. Activities and applications TheInsider.com allows users to bring in their Facebook friends Avoids building yet another siloed social network
  • 10. Obama campaign integrated Facebook Connect two weeks ago
  • 11.
  • 12.
  • 13.
  • 14. Communications can fill in the social graph
  • 15. Google already tracks who you email the most
  • 16. As “life devices”, mobile becomes the core of implicit data Web apps like Yahoo! OneConnect pull in social graph data Can tap into location and address book today In the future, will tap into call log, messaging, browsing, and calendar as well
  • 17.
  • 18.
  • 19. Organizing and sharing your photos Take a photo with your GPS and compass enabled camera (adds metadata to the photo) Face recognition software identifies people in your social graph (leverages existing social graph) Calendar shows I’m on vacation (provides context) Sends it to my mom’s photo frame (sets default permissions)
  • 20.
  • 21.
  • 22. GetGlue adds a social toolbar in Firefox around objects
  • 23. The same toolbar appears on IMDb
  • 24. The toolbar shows Chris’s comments from Wikipedia
  • 26. Semantic search alone doesn’t work well
  • 27. Search can improve with social context
  • 28.
  • 29.
  • 30. 2) Open up your data and mental firewalls But allow people and employees to create their own “personal” firewalls
  • 31. 3) Prepare for the demise of the org chart New forms of leadership will be needed
  • 32.
  • 33. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

Editor's Notes

  1. Social networks will be like air