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Big Brands & Facebook: Demographics, Case Studies & Best Practices
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Just updated the PPT with demo data from Facebook.
Charlene LiFollow
Principal Analyst, Altimeter, a Prophet company at Altimeter, a Prophet CompanyAdvertisement
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Big Brands & Facebook: Demographics, Case Studies & Best Practices
- Big Brands & Facebook: Demographics, Case Studies & Best Practices Charlene Li Vice President & Principal Analyst Forrester Research October 8, 2007
- Theme Facebook marketing requires communicating, not advertising
- Facebook’s international age distribution Source: Facebook internal data, September 2007
- Facebook users have “aged” over the past year Source: Nielsen//NetRatings Note: These number differ significantly from Facebook’s internal data, which has 35+ as 6% of all users worldwide in September 2007 Percent of US Facebook users in each age group
- Microsoft handles IAB standard ad sales
- Targeting beyond demos
- Facebook’s News Feed Ads insert targeted messages 4-26% CTR for sponsored News Feed stories
- Facebook Flyers give self-service control
- Theme Facebook marketing requires communicating, not advertising
- Jeep treats social networks like another channel
- Misses a chance to create a unique community
- Victoria’s Secret also looks like an ad…
- But the community is highly engaged
- Crest White Strips case study Targeted 20 colleges Offered free concerts and movie screenings Live chat facilitate interactions Measured sales impact at nearby stores
- Ernst & Young engages in a conversation to recruit college students
- Why applications on Facebook are different
- Because I know Dave, his review has context
- My colleague Peter Kim shares travel
- Wal-Mart keeps trying – kudos for effort
- Thank you Charlene Li +1 650/581-3833 [email_address] www.forrester.com blogs.forrester.com/charleneli
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