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Increasing Employee Engagement with Story
A CHARITY VILLAGE /VERY GOOD STORIES WEBINAR FOR NON PROFITS
What’s happening
54% of employees in Canada and the US
are disengaged
18% of employees are actively disengaged
That means ...
Activity: What does ‘engaged’ mean?
Close your eyes.
Think about a time when you were really engaged. When you
lost track ...
Why Employee Engagement Matters
When employees are engaged they feel CONNECTED to your
organization.
This means they:
- Wa...
Participant Poll
Does your organization have an employee engagement
strategy?
Yes
No
Don’t know
Where Employee Engagement Matters
Leadership:
Vision
Meaning
Purpose
Connection
Where Employee Engagement Matters
Culture:
Engaged employees help
create a better place to
work – every day
Where Employee Engagement Matters
Service Delivery:
Happy employees =
Happy clients =
Happy Donors &
Volunteers
Where Employee Engagement Matters
External Communications
and relationships:
Engaged employees are your
best AMBASSADORS
Why Stories Matter
People LOVE Stories
People REMEMBER Stories
People SHARE Stories
Why?
We are hardwired for stories
Stor...
Participant Poll
Does your organization use story internally to talk about
your impact?
Yes
No
Don’t know
Where Stories Matter
Leadership
Vision
Meaning
Purpose
Connection
Stories help leaders to
convey vision and create
connect...
Where Stories Matter
Culture:
Engaged employees help
create a better place to
work – every day
Stories help your staff to
...
Where Stories Matter
Service Delivery:
Happy employees =
Happy clients =
Happy Donors
Stories tell your employees
how they...
Where Stories Matter
External Communications
and relationships:
Engaged employees are your
best AMBASSADORS
Your employees...
Types of Stories in Non Profits
Your Founder Story
Your Impact Story
Your Client Impact Stories
Your Employee Impact S...
Storytelling
Tips for Storytelling:
Get clear on your organizational ‘so what?’
Use your own stories to enable learning
...
Story Listening
Tips for Story Listening:
Be curious
Wander
Pay attention
Keep a story log
Great storytelling always s...
Story Sharing
Creating Opportunities for Story Sharing:
Have a story sharing element for team
meetings
Performance Revie...
Participant Poll
Do you think there are opportunities to introduce Story
Sharing into your organization?
Yes
No
Don’t know
Creating Impact Stories
Story structure to share impact:
BEGINNING – description of situation
MIDDLE – outline the ‘proble...
Questions?
Presented by:
Lianne Picot
Story Coach
Very Good Stories
lianne@verygoodstories.com
www.verygoodstories.com
With Charity V...
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Increasing Employee Engagement through Storytelling

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This session, presented by Lianne Picot, helps viewers increase their understanding of storytelling overall and how it can help build employee engagement. It will be of particular interest to HR professionals, managers and nonprofit leaders.

Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/increasing-employee-engagement-through-storytelling.aspx

Published in: Government & Nonprofit
  • Great slideshare highlighting some of the reasons storytelling is such an effective tool for engaging employees. Asks us to consider some important questions too. If people clicking through this are interested in exploring some of the topics raised in this deck further, then you can find a white paper on the subject of storytelling and employee engagement here: http://thepioneers.co.uk/white-papers/
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Increasing Employee Engagement through Storytelling

  1. 1. Increasing Employee Engagement with Story A CHARITY VILLAGE /VERY GOOD STORIES WEBINAR FOR NON PROFITS
  2. 2. What’s happening 54% of employees in Canada and the US are disengaged 18% of employees are actively disengaged That means 72% of the workforce just turn up. (Gallup, State of the Global Workplace Report 2013)
  3. 3. Activity: What does ‘engaged’ mean? Close your eyes. Think about a time when you were really engaged. When you lost track of time. When you were completely in the moment. Stay there for a moment. How did it feel when you were doing that activity? (Tell us in the chat box!)
  4. 4. Why Employee Engagement Matters When employees are engaged they feel CONNECTED to your organization. This means they: - Want to come to work (most of the time) - Are enthusiastic about your organization - Will contribute willingly where it’s needed - Will want to stay with YOU
  5. 5. Participant Poll Does your organization have an employee engagement strategy? Yes No Don’t know
  6. 6. Where Employee Engagement Matters Leadership: Vision Meaning Purpose Connection
  7. 7. Where Employee Engagement Matters Culture: Engaged employees help create a better place to work – every day
  8. 8. Where Employee Engagement Matters Service Delivery: Happy employees = Happy clients = Happy Donors & Volunteers
  9. 9. Where Employee Engagement Matters External Communications and relationships: Engaged employees are your best AMBASSADORS
  10. 10. Why Stories Matter People LOVE Stories People REMEMBER Stories People SHARE Stories Why? We are hardwired for stories Stories generate an emotional response.
  11. 11. Participant Poll Does your organization use story internally to talk about your impact? Yes No Don’t know
  12. 12. Where Stories Matter Leadership Vision Meaning Purpose Connection Stories help leaders to convey vision and create connection to your cause
  13. 13. Where Stories Matter Culture: Engaged employees help create a better place to work – every day Stories help your staff to connect to each other
  14. 14. Where Stories Matter Service Delivery: Happy employees = Happy clients = Happy Donors Stories tell your employees how they are making a difference
  15. 15. Where Stories Matter External Communications and relationships: Engaged employees are your best AMBASSADORS Your employees are already telling stories about you. What kind are they telling?
  16. 16. Types of Stories in Non Profits Your Founder Story Your Impact Story Your Client Impact Stories Your Employee Impact Stories Your Leaders’ Stories
  17. 17. Storytelling Tips for Storytelling: Get clear on your organizational ‘so what?’ Use your own stories to enable learning and decision making Find opportunities to tell stories internally Model storytelling Don’t try to be perfect – give it a go!
  18. 18. Story Listening Tips for Story Listening: Be curious Wander Pay attention Keep a story log Great storytelling always starts with being able to listen…
  19. 19. Story Sharing Creating Opportunities for Story Sharing: Have a story sharing element for team meetings Performance Reviews Internal communication Create cross team story sharing opportunities
  20. 20. Participant Poll Do you think there are opportunities to introduce Story Sharing into your organization? Yes No Don’t know
  21. 21. Creating Impact Stories Story structure to share impact: BEGINNING – description of situation MIDDLE – outline the ‘problem’ END – describe the solution – how did you help? How did life change for your client/community?
  22. 22. Questions?
  23. 23. Presented by: Lianne Picot Story Coach Very Good Stories lianne@verygoodstories.com www.verygoodstories.com With Charity Village www.charityvillage.com Thank You for Listening! And the Non Profit employees lived happily ever after knowing the work they did mattered… The End

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