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البث المباشر في الإعلام الجديد ٢٠١٦

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البث المباشر في الإعلام الجديد ٢٠١٦

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البث المباشر في الإعلام الجديد ٢٠١٦

  1. 1. ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫اﻟﺟدﯾد‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬ ‫اﻟﺣﻣﺎدي‬ ‫أﺣﻣد‬ ‫ﻋﺑداﻟﻌزﯾز‬ ‫اﻟﻣﺑﺎ‬ ‫اﻟﺗﻘﻧﯾﺔ‬ ‫ﻟﻣؤﺳﺳﺔ‬ ‫اﻟﺗﻧﻔﯾذي‬ ‫اﻟﻣدﯾر‬‫رﻛﺔ‬ ‫ﻣزن‬ ‫ﻣوﻗﻊ‬ ‫ﺗﺣرﯾر‬ ‫رﺋﯾس‬ @Abdulaziz_Hmadi
  2. 2. ‫اﻟﺠﺪﻳﺪ‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬ ‫اﻟﻔﯿﺪﻳﻮ‬
  3. 3. ‫اﻟﻔﯿﺪﻳﻮ‬‫اﻟﺠﺪﻳﺪ‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬ •‫ﯾﺗﻣﻛن‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻓﻲ‬‫اﻹﻋﻼم‬‫اﻻﺟﺗﻣﺎﻋﻲ‬‫ﻣن‬‫اﻟوﺻول‬‫إﻟﻰ‬‫أﻛﺛر‬‫ﻣن‬١٣٥٪ ‫ﻣﻘﺎرﻧﺔ‬‫ﺑﺎﻟﻣﺣﺗوى‬‫اﻟﻐﯾر‬‫ﻣرﺋﻲ‬ •‫ﻓﻲ‬‫ﻋﺎم‬٢٠٢٠‫ﺳﯾﺳﺗﺣوذ‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻋﻠﻰ‬٧٦٪‫ﻣن‬‫إﺟﻣﺎﻟﻲ‬‫اﻟﺑﺎﻧدوﯾث‬‫ﻓﻲ‬ ‫اﻹﻧﺗرﻧت‬ •‫اﻟﻣﺳوﻗون‬‫اﻟذﯾن‬‫ﯾﺳﺗﺧدﻣون‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻓﻲ‬‫ﺣﻣﻼﺗﮭم‬‫ﯾﺣﺻﻠون‬‫ﻋﻠﻰ‬‫ﺗ‬‫ﻔﺎﻋل‬ ‫أﻛﺛر‬‫ﺑﻧﺳﺑﺔ‬٤١٪‫ﻣن‬‫اﻟﺣﻣﻼت‬‫ذات‬‫اﻟﻣﺣﺗوى‬‫ﻏﯾر‬‫اﻟﻣرﺋﻲ‬ •٩٠٪‫ﻣن‬‫اﻟزﺑﺎﺋن‬‫ﺗزﯾد‬‫ﻟدﯾﮭم‬‫ﻧﺳﺑﺔ‬‫إﻣﻛﺎﻧﯾﺔ‬‫اﻟﺗﺑرع‬‫ﻓﻲ‬‫ﺣﺎل‬‫ﺗﺎﺑﻌوا‬‫ﻣﺣﺗو‬‫ى‬‫ﻣرﺋﻲ‬. •‫ﻣﺎ‬‫ﯾﺗم‬‫إﺻداره‬‫ﻣن‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻋﻠﻰ‬‫اﻻﻧﺗرﻧت‬‫ﺧﻼل‬٣٠ً‫ﺎ‬‫ﯾوﻣ‬‫ﻣﺎﺿﯾﺔ‬‫ﯾوازي‬ ‫ﻣﺎ‬‫ﺗم‬‫إﻧﺟﺎزه‬‫ﺧﻼل‬٣٠ً‫ﺎ‬‫ﻋﺎﻣ‬‫ﻣﺎﺿﯾﺔ‬‫ﻓﻲ‬‫ﻗﻧوات‬‫اﻟﺗﻠﻔﺎز‬.
  4. 4. ‫اﻟﺠﺪﻳﺪ؟‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬ ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ھﻮ‬ ‫ﻣﺎ‬ Live Streaming •End to End •‫ﻣﺑﺎﺷر‬ •‫ﻟﺗﺣﻣﯾل‬ ‫ﯾﺣﺗﺎج‬ ‫ﻻ‬ •‫ﺳﮭل‬
  5. 5. live streaming versus On-Demand Streaming
  6. 6. live streaming versus On-Demand Streaming
  7. 7. live streaming versus On-Demand Streaming ‫ﺣﺳب‬ ‫اﻟﺑث‬‫اﻟطﻠب‬ ٩٠‫اﻟﻔﯾدﯾو‬ ‫ﻣﺷﺎھدي‬ ‫ﻣن‬ ٪ ‫وﻗت‬ ‫أي‬ ‫ﻓﻲ‬ ‫اﻟﻣﺷﺎھدة‬ ‫اﻟﺑث‬‫ﻣﺎﺿﻲ‬ ‫زﻣن‬ ‫ﻓﻲ‬ ‫وﺿوح‬‫ﻋﺎﻟﻲ‬ ‫واﻟﺗﺳوﯾق‬ ‫اﻟﻧﺷر‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺗﻔﺎﻋل‬‫أﻛﺑر‬ ‫إﻣﻛﺎﻧﯾﺔ‬‫اﻟﻧﻘﺎش‬ ‫ﻣﺑﺎﺷر‬ ‫ﻗﯾﺎس‬‫ﻟﻸﺛر‬ ‫ﺳرﯾﻌﺔ‬ ‫ﻧﺗﺎﺋﺞ‬ ‫ﺑﺳﯾط‬
  8. 8. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﺗﺎرﻳﺦ‬
  9. 9. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﺗﺎرﻳﺦ‬ 2016 ‫ﺣﻘﯾﻘﻲ‬ ‫ﻣﺳﺗﻘﺑﻠﻲ‬ ‫ﻛﺗوﺟﮫ‬ ‫اﻻﺟﺗﻣﺎﻋﯾﺔ‬ ‫اﻟﺷﺑﻛﺎت‬ ‫ﻋﺑر‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ظﮭور‬ ‫ﺑداﯾﺔ‬)Facebook live( 2015 ‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﺷﺑﻛﺎت‬ ‫ﻣﻊ‬ ‫اﻟﻣدﻣﺟﺔ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺗطﺑﯾﻘﺎت‬ ‫اﻧﺗﺷﺎر‬)Periscope( 2013 ‫اﻟذﻛﯾﺔ‬ ‫اﻟﮭواﺗف‬ ‫ﻓﻲ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺗطﺑﯾﻘﺎت‬ ‫ﻋودة‬)Yevvo+Meerkat+Air( 2008 ‫اﻟﻣﺣﻣوﻟﺔ‬ ‫اﻟﮭواﺗف‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫ﻟﻠﺑث‬ ‫ﺗطﺑﯾق‬ ‫أول‬ ‫ظﮭور‬)Qik( 1990 ‫واﺿﺣﺔ‬ ‫ﺑﺻورة‬ ‫اﻻﻧﺗرﻧت‬ ‫ﻋﺑر‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫اﻧﺗﺷﺎر‬ ‫ﺑداﯾﺔ‬)RealNetworks( 1920 ‫ﺻوﺗﯾﺔ‬ ‫إﺷﺎرات‬ ‫ﺷﻛل‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺻوﺗﻲ‬ ‫اﻟﺑث‬ ‫ظﮭور‬)Muzak(
  10. 10. http://pages.yourbrandlive.com/research-report-live-streaming-video-for-brands- 2016html. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫واﻗﻊ‬
  11. 11. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫واﻗﻊ‬ ‫ﻛﺑﯾرة‬ ‫اﻟﻣﻧﺎﻓﺳﺔ‬ •Periscope‫ﯾﺻل‬20‫ﻋﺎم‬ ‫ﻣن‬ ‫أﻗل‬ ‫ﻓﻲ‬ ‫ﻣﻠﯾون‬ •Facebook live‫ﻣن‬ ‫ﻷﻛﺛر‬ ‫اﻟﺧدﻣﺔ‬ ‫ﺗﻔﻌل‬ ‫أﻛﺛر‬‫ﻣﺳﺗﺧدم‬ ‫ﻣﻠﯾﺎر‬ •Twitch‫ﻛﺑﯾر‬ ‫ﺑﺷﻛل‬ ‫ﻟﻠﺻﻌود‬ ‫ﯾﻌود‬‫إﻟﻰ‬ ‫وﯾﺻل‬١٠‫ﻓﻌﻠﻲ‬ ‫ﻣﺳﺗﺧدم‬ ‫ﻣﻠﯾون‬ •YouTube‫اﻟﻔﯾدﯾو‬ ‫وأﻟﻌﺎب‬ ‫اﻟرﯾﺎﺿﯾﺔ‬ ‫ﻟﻸﻧﺷطﺔ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺧدﻣﺎت‬ ‫ﯾﻔﻌل‬ •YouNow‫ﻣن‬ ‫أﻛﺛر‬ ‫ﺗﺑث‬١٠٠ً‫ﺎ‬‫ﯾوﻣﯾ‬ ‫ﻣﺑﺎﺷر‬ ‫ﻣرﺋﻲ‬ ‫ﻣﺣﺗوى‬ ‫أﻟف‬
  12. 12. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﻣﺴﺘﻘﺒﻞ‬ ‫ﺗﺣﺗدم‬ ‫اﻟﻣﻧﺎﻓﺳﺔ‬ YouTube, Amazon, Disney, Hulu, GoPro ‫اﻟﻣﺳﺗﻘﺑل‬ ‫ﻓﻲ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫ﻟﻠﺑث‬ ً‫ﺎ‬‫ﺣظ‬ ‫اﻷوﻓر‬ ‫اﻟﻣﺟﺎﻻت‬ ‫واﻟﺳﯾﺎﺳﺔ‬ ‫اﻟرﯾﺎﺿﺔ‬
  13. 13. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﻓﺮص‬ •‫ﺗوﯾﺗر‬ ‫ﻓﻲ‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﺣﺳﺎب‬ ‫ﻟﻣﺗﺎﺑﻌﻲ‬ ‫اﻟﻣﺧﺗﻠﻔﺔ‬ ‫اﻻﺣﺗﻔﺎﻻت‬ ‫ﺑث‬ •‫ﻋ‬ ‫اﻟﻣﺷﺎرﻛﺔ‬ ‫ﻣن‬ ‫اﻟﺟﻣﯾﻊ‬ ‫ﻟﯾﺗﻣﻛن‬ ‫ﻋﺎﻣﺔ‬ ‫واﻟﻐﯾر‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﻓﻲ‬ ‫اﻟداﺧﻠﯾﺔ‬ ‫اﻟﻣﻧﺎﺳﺑﺎت‬ ‫ﺑث‬‫ﻌد‬ُ‫ﺑ‬ ‫ن‬. •‫اﻻﺳﺗﻔﺎدة‬ ‫ﻣن‬ ‫أﻛﺑر‬ ‫ﻛم‬ ‫ﻟﯾﺗﻣﻛن‬ ‫اﻟﻣﺻﻐرة‬ ‫اﻟﺗدرﯾﺑﯾﺔ‬ ‫اﻟدورات‬ ‫ﺑث‬. •‫اﻟﻣﺟﺗﻣﻊ‬ ‫اﺳﺗﻔﺳﺎرات‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﺟﺎﺑﺔ‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﻓﻲ‬ ‫ﻣﮭﻣﺔ‬ ‫ﻟﺷﺧﺻﯾﺎت‬ ‫ﻟﻘﺎءات‬ ‫ﺑث‬. •‫ﻓﯾ‬ ‫اﻹﻧﺟﺎز‬ ‫ﺑﻣﻘدار‬ ‫اطﻼع‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺟﺗﻣﻊ‬ ‫ﻟﯾﺑﻘﻰ‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﻣﺷﺎرﯾﻊ‬ ‫وﺗﺻوﯾر‬ ‫ﺑث‬‫ﮭﺎ‬.
  14. 14. ‫وﺑرﻛﺎﺗﮫ‬ ‫ﷲ‬ ‫ورﺣﻣﺔ‬ ‫ﻋﻠﯾﻛم‬ ‫واﻟﺳﻼم‬ aziz@3zm.org

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