HelpOthers, CF Retreat 2010


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HelpOthers, CF Retreat 2010

  1. 1. CF Dolphins Retreat Berkeley, CA September 2010
  2. 2. Overview: Program Areas <ul><li>Offline Ripples: Local experiments in kindness </li></ul>CF Dolphins Retreat – Sept 2010 Smile Store: Smile Cards & Smile Decks Content/Inspiration: Kindness Stories, Weekly/Daily Newsletters, Kindness Ideas Community: Smile Groups, Social Media Outreach
  3. 3. Web Traffic Trends (last 12 months) <ul><li>Traffic sources more diverse than most CF program sites </li></ul>CF Dolphins Retreat – Sept 2010 546,593 visits from 202 countries
  4. 4. Offline Ripples: Local Experiments in Kindness <ul><li>CF Experiments: events in NY, DC, London, etc </li></ul><ul><li>Community Experiments: Teacher hosts Smile Card day at London school, prison uses Smile Cards to rehabilitate inmates, church in Canada was gives out smile cards to entire congregation, and more! </li></ul><ul><li>Anonymous Experiments: Smile tags galore  </li></ul>CF Dolphins Retreat – Sept 2010
  5. 5. Smile Store: Smile Cards & Smile Decks <ul><li>Snapshot : </li></ul><ul><li>800k smile cards mailed to 141 countries by 23 shippers </li></ul><ul><li>308 Smile Deck orders </li></ul><ul><li>Broadening Volunteer Engagement : </li></ul><ul><li>Shippers email group to share inspiration, best practices & ideas </li></ul><ul><li>Stepping It Up : </li></ul><ul><li>Smile Deck iPhone App </li></ul><ul><li>Recent Inspiration from Shippers… </li></ul><ul><li>“ I'm a 57 yr. old great-grandmother & have psoriatic arthritis for which I take a lot of pain medications. Help Others has been a God-send for me. I recalled the first set of smile cards I received and how happy that envelope made me. I decided I'd like to help out so I signed up.” -- Linda </li></ul><ul><li>“ I stopped sending smile cards a few months ago as I was buried in personal things, including the loss of my mother. I let the HelpOthers team know that once I had things under control a bit I would start shipping cards again. Three things then happened that brought me back sooner and stronger, not only to shipping smile cards again but in making kindness a central part of my life again...” </li></ul><ul><li>-- Geoff </li></ul>CF Dolphins Retreat – Sept 2010
  6. 6. Content: Kindness Stories & Newsletters <ul><li>Snapshot : </li></ul><ul><li>18k user-submitted kindness stories and 59k comments </li></ul><ul><li>Weekly Smile Newsletter - 78k </li></ul><ul><li>Kindness Daily - 8.5k (launched only 7 months ago!) </li></ul><ul><li>Broadening Volunteer Engagement : </li></ul><ul><li>Expansion of Editors Team to 7 </li></ul><ul><li>Stepping It Up : </li></ul><ul><li>New Weekly Smile Groups Newsletter coming soon… </li></ul><ul><li>Some Recent Inspiring Stories…. </li></ul>CF Dolphins Retreat – Sept 2010 Jacinda’s Personal HO Journey Rahul’s Lost Wallet Returned Across 3 Continents! Audrey’s Workplace Smiles
  7. 7. Content: Kindness Ideas <ul><li>Highlights : </li></ul><ul><li>Reshuffle an online Smile Deck for a new idea! </li></ul><ul><li>Gifted $1,500 through kindness ideas contest in last 6 months </li></ul><ul><li>Broadening Volunteer Engagement : </li></ul><ul><li>Crowd-source ideas, feedback & comments </li></ul><ul><li>Volunteers voting to select 2-4 winners per month </li></ul><ul><li>Stepping It Up: Revamped Ideas Page </li></ul><ul><li>Find ideas by keyword </li></ul><ul><li>Downloadable Smile Deck </li></ul><ul><li>Rishi’s Photostory: “How to use a SC” </li></ul><ul><li>Guide to organize your own “local experiments in kindness” </li></ul>CF Dolphins Retreat – Sept 2010
  8. 8. Community: Smile Groups <ul><li>Snapshot : </li></ul><ul><li>12k members from 146 countries </li></ul><ul><li>15k stories & 60k comments </li></ul><ul><li>Broadening Volunteer Engagement : </li></ul><ul><li>Launched Community Weavers Team </li></ul><ul><li>Stepping It Up : </li></ul><ul><li>Expansion of the Weavers Team </li></ul><ul><li>Increasing interactive functionality & sharing of encourage micro-stories </li></ul>CF Dolphins Retreat – Sept 2010 Inspiration from a Weaver: “ It’s a double blessing to be a ho-weaver and to be amongst some of the most special people at HO. I must say that I got goose bumps when I saw the names of the beautiful people that were going to be part of the ho-weavers.  It felt like a meeting of old souls for an assignment, an assignment of uniting the world in kindness. Also the fact is that we are spread across the world makes it even more amazing and magical, I have no doubt that this is the beginning of something very, very special.” -- Bluebell
  9. 9. Community: Social Media Outreach <ul><li>Snapshot : </li></ul><ul><li>4,815 Twitter followers </li></ul><ul><li>946 Facebook fans (340+ active each week) </li></ul><ul><li>Broadening Volunteer Engagement : </li></ul><ul><li>Launching new volunteer team of kindness story scouts (like Daily Good) </li></ul><ul><li>Expand kindness ideas contest to social media audience </li></ul><ul><li>Recent Viral Stories…. </li></ul><ul><li>The Domino Effect of Generosity: the behavior of a few can influence many to exponentially increase kindness </li></ul><ul><li>People opened their hearts & pockets to share gratitude with a hotel cleaner who returned $6,000 she found in a room </li></ul><ul><li>Two Rhode Island designers are offering free room designs for anyone who will commit three random acts of kindness!   </li></ul>CF Dolphins Retreat – Sept 2010
  10. 10. The Team: Who keeps HelpOthers going? <ul><li>Shippers: 23 volunteer shippers led by Sujatha </li></ul><ul><li>Story Editors: 7 volunteer editors - Paul, Valeri, Jess, Matthew, David, Trishna, led by Aditi </li></ul><ul><li>Smile Groups: 5 Community Weaver volunteers – Aurelia, Jacinda, MakeSomeoneSmile, iferlamb and Bluebell, led by Trishna </li></ul><ul><li>Weekly Newsletter Editor: Aditi </li></ul><ul><li>$100 Kindness Contest: Bhoutik </li></ul><ul><li>“ Voice of HelpOthers” on Email: Tom </li></ul><ul><li>Social Media Outreach: Bhoutik, Jacinda and Trishna </li></ul>CF Dolphins Retreat – Sept 2010
  11. 11. Gratitude: How CF projects support the vision of HelpOthers MyCF: Easy-to-use, incredible infrastructure Featured stories every month Local events & Local gift economy projects CF Dolphins Retreat – Sept 2010
  12. 12. Vision for HelpOthers going forward… <ul><li>Smile Store expansion of offerings </li></ul><ul><li>Undercover Tagging Operation  </li></ul><ul><li>Crowd-sourcing new features/functionality </li></ul><ul><li>Visual map of where acts of kindness are happening around the world (like the Smile Cards map) </li></ul>CF Dolphins Retreat – Sept 2010
  13. 13. What Keeps the HelpOthers Team Inspired? <ul><li>&quot;I have been reading various stories on this site for 6 months and I must say that you guys... have shown me a different perspective on life… a life full of compassion and love. During my lunch time, everyday, I make it a point to read at least 2 stories from here. I must say each story makes me think of the person I am and the person I can be. You have inspired me a lot... and this 'a lot' really means a lot... – Nehu” </li></ul>CF Bears Retreat – May 2009 “ Hello, I’ve just received the cards… thank you, thank you, thank you. I’ll work with them, give them, as its the purpose, and make anonymous service actions. I always do anonymous service actions, I was born to help others, God put me in this world for this, and I’m proud of it. Thank you for your work, thank you for helping people, thank you for your kindness. A big bear hug for you all. - Claudia ”