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Re-Imagining Your Event Virtually

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With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!

Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.

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Re-Imagining Your Event Virtually

  1. 1. ©2019 Charity Dynamics – Confidential & Proprietary Re-Imagining Your Event Virtually
  2. 2. The Evolution of Peer-to-Peer
  3. 3. Virtual Event Strategy Impact Fundraising Fitness Tracking Mobile Engagement
  4. 4. Where do I even begin?
  5. 5. Virtual Event Strategy
  6. 6. Putting a Virtual Plan In Place Discovery Analysis Roadmap
  7. 7. The ones who will participate… • Already participate each year • Have a strong connection to your cause • May still be interested in a physical component (run, walk, ride) • Want to engage but may not know what that means in a virtual world
  8. 8. Who's Your Audience? What’s the Plan? What’s the Tools? What’s the Experience? Who’s in Charge? How Do We Promote? How Do We Follow Up? • Timeline • Resources • Budget • What is the event promise? • How to bring that to life? • What offline elements are transferrable? • What can you do (new) because of technology? PESO! • Paid • Earned • Shared • Owned • Technology • Marketing/Communications • Special Features • Program Lead • Tech/Audio Lead • Speaker Lead • Participant Support • Share moment! • Impact • Survey • Thanks! Your Virtual Event Roadmap • Know key demographics • Social media presence • Participation in program activities
  9. 9. It’s All About Your Audience and they want connection! • With their passions • With their networks • With their tribe • With their favorite technologies • With your impact
  10. 10. How do I show impact?
  11. 11. Impact Fundraising
  12. 12. Idea: Impact vs. Dollar • Reimagine the fundraising and donation experience to further connect with your mission • Supporters can choose their symbolic impact • As fundraising progresses, impact is visually represented
  13. 13. Operation Smile’s Smile Fund
  14. 14. Heifer International’s Gift Catalog
  15. 15. Idea: Get In the Picture! • Engage your participants by being a part of your event mosaic! • Share with friends • Create a connection to the community
  16. 16. Idea: Goodie Bag Fun! • Online forum for sponsors to connect with your participant base • Digital, downloadable goodies earned by participants based on fundraising levels • Tangible incentive gifts based on fundraising achieved
  17. 17. How do we make “virtual” fun and meaningful?
  18. 18. Boundless Fundraising mobile app users raise more and receive more. How do we bring this to the next level? 3X Facts and Figures
  19. 19. Mobile Engagement
  20. 20. 22 Introducing…
  21. 21. Idea: Announcement Screens • Welcome/intro to app • Mission moments • Feature new highlights • Can be time based to motivate
  22. 22. Idea: Enhanced Push Notifications • Imagery that brings tailored messaging to life • Animated gifs highlight impact and provide a ‘mission moment’ to motivate participants • Increase participation, promote events, prompt action, and inform your participants on all their devices
  23. 23. Idea: Filters & In-screen Effects Fun add-ons for their photos: • Your logo • Tutus • Wigs • Glasses • You name it!
  24. 24. Idea: Social Media Gallery • Create a sense of community with a social media gallery curated by event hashtags • Participants see what others are posting and feel part of something bigger • Leverages event supporting, user-generated content • Can be included on event website as well
  25. 25. 27 Idea: Corporate Sponsor Opportunity
  26. 26. But I miss the action!
  27. 27. Fitness Tracking
  28. 28. 30 Introducing…
  29. 29. 31
  30. 30. 32
  31. 31. 33
  32. 32. Virtual Event Strategy Impact Fundraising Boundless Motion Boundless Fundraising+ Mobile engagement Fitness tracking Creating the plan Connecting to the mission
  33. 33. ©2020 Charity Dynamics – Confidential & Proprietary Curious? Contact Us! info@charitydynamics.com
  • MeredithASimmons

    Mar. 18, 2021

With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term! Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.

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