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COVID-19: Strategies to Help Your Organization Navigate the Impact on Fundraising

The situation surrounding the new coronavirus disease, COVID-19, changes day by day, and the impact of this disease will continue to be felt in the weeks and months to come. Nonprofits are already canceling or postponing their spring and summer fundraising events to ensure the health and safety of all involved (and beyond). But while virtual events can be substituted, fundraising results will potentially decrease, especially given the economic uncertainty stemming from business and school closures. 

Nonprofits will need to be proactive and innovative to weather this storm. So what can your organization start doing today in light of COVID-19’s impact on fundraising?

Join us Tuesday, March 24 at 12pm CT, as Charity Dynamics consultants Sue Dalos, Tara Mermis and Dolores McDonagh provide recommendations to help your organization face these challenges head on. They will discuss strategies for getting out ahead of the pack in the areas of:

Virtual events
Social media
Messaging / content strategy
Donor-advised funds and special appeals

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COVID-19: Strategies to Help Your Organization Navigate the Impact on Fundraising

  1. 1. ©2020 Charity Dynamics – Confidential & Proprietary COVID-19: Strategies to Help Your Organization Navigate the Impact on Fundraising
  2. 2. 2 Today’s Panelists Meghan Dankovich VP of Client Success Sue Dalos Principal Consultant Tara Mermis Principal Consultant Dolores McDonagh Principal Consultant
  3. 3. 4 • COVID-19 task force • Staff contingency plan • Learn from the past • Lean on partners • Lean on best practices
  4. 4. 5 Short Term: • In-person to virtual where possible • Resonate with relevant engagement • Despite financial insecurity the public is still investing in meaningful impact Long Term: • Act on the now while looking ahead • Fall recruitment is upon us… • Opportunity to group your spring and fall events
  5. 5. • Don’t go silent • Foster connections • Use Facebook Fundraising • Engage Social Ambassadors • Thank donors, partners & celebrities 6
  6. 6. 7 • Convert 1X donors to monthly sustainers • Be quick to market with Donor Advised Fund (DAF) distributions • Prepare your ask for donors receiving government support checks • Don't distance yourself from your donors • Advocate for government support for nonprofits: https://independentsector.quorum.us/ campaign/25264/
  7. 7. QUICK POLL
  8. 8. 9 • We don’t know how long this will last • Put your own oxygen mask on first • We are here for you!
  9. 9. Questions?
  10. 10. Next Webinar: Tuesday, March 31, 12pm CST Fundraising Tools You Can Use to Help Combat COVID-19 (featuring Facebook) Contact us! info@charitydynamics.com mdankovich@charitydynamics.com sdalos@charitydynamics.com tmermis@charitydynamics.com dmcdonagh@charitydynamics.com

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