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Is Facebook Marketing a Solution In Search of a Problem?


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Is Facebook marketing just another fad or is it a must-use marketing tool for every type of business? How does it work and why is Facebook so effective?

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Is Facebook Marketing a Solution In Search of a Problem?

  1. 1. Is Facebook Marketing a SolutionIn search of a Problem?<br />
  2. 2. Which marketing list would you rather have?<br />A mailing list of 10,000 highly-targeted people, chosen because they demographically fit the profile of your ideal customer. Including up-to-date mailing addresses, email addresses and phone numbers?<br />1000 people who have chosen to opt-in to your email list and given you permission to send them information about your business or products?<br />100 people who have “Liked” your Facebook business page? (Hint: Choose this option, trust me.)<br />OR<br />OR<br />
  3. 3. It’s All About Networking<br />
  4. 4. Everyone you want to connect with is either already using Facebook or is to close to someone who is.<br />
  5. 5. Facebook is the most powerful networking platform ever invented<br />Facebook has over 700 million active users.<br />On any day, half of these people log in to check their Facebook relationships<br />The average user spends 32 minutes a day on Facebook<br />The average user has 170 friends (relationships) on Facebook<br />
  6. 6. How does word of mouth spread on Facebook?<br />Plus, these “friends of your fans” can also like or comment on your post - making it visible to their friends (and their friends).<br />
  7. 7. Facebook messaging vs. Email<br />93% of Facebook messages are opened.<br />Only 27% of email messages are opened<br />VS.<br />“Permission” or “Opt-In” Marketing + Word of Mouth + Engagement<br />
  8. 8. It’s all about networking!<br />In all fields and professions, the top performers have always been those with the most active relationships to:<br /><ul><li>Ask help from
  9. 9. Get introductions and referrals from
  10. 10. Get advice and information from
  11. 11. To help generate word of mouth </li>