Reexamining library mobility: The analog to your digital.

char booth
char boothassociate dean of the university library
R E - E X A M I N I N G

MOBILITY:





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MOBILITY:





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MOBILITY:

            T E A C H I N G &
               L E A R N I N G

         U S E R       R E S E A R C H

                A C A D E M I C
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Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
analog
digital




           analog
the claremont colleges
the claremont colleges
the claremont colleges
the claremont colleges
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
2008   v   2011
2008:                                                              ohio university

                                Survey 1                                             Survey              2

time f ra m e   Wi nt e r Q ua r t e r 2 0 0 7- 8                   Sp ri n g Q u ar t er 2 0 0 8
                55 o n l in e q ues t i on s , mo s tl y
                                                                    22 o n l in e q ues t i on s , m ul t i pl e
desi g n        clos ed - f or m ( Li ke r t s c al e , m ul t .
                                                                    choi c e a nd o p en r es po ns e
                choi c e )
scop e          te ch n o l og y a nd l i br a r y u s e            lib r ar y us e a nd p er c e pt i on s

                3,648 r es po n d ent s (1 8% o f                   1,651 r es po n d ent s (8 % o f
samp l e
                st ude nt bo d y )                                  st ude n t bo d y )
ince n ti v e   3 $100 p ri zes a w ar d ed                         1 $100 p ri ze aw ar de d

prom o ti o n   all- s tu d en t e ma i l , l i b r ar y b l o g    all- s tu d en t e ma i l , l i b r ar y b l o g

anal y si s     de s c ri pt i ve s , c ro ss ta b s                cod ed v er ab a ti m r es po ns e s
2008:                                                 ohio university
        Mobile phone



              Laptop



Portable media player



      Gaming system
                                                                                         Immigrant
                                                                                          Digital	 “immigrant”


   Desktop computer                                                                       Native
                                                                                         	 Digital	 "native”


    Handheld gaming
              device


         Smartphone


     Personal digital
           assistant


                       0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%
2008:                                          ohio university
                      Receptiveness to Library Technology         (%	 of	 total	 respondents	 
                                                                  	 using	 each	 technology)

                                                                                    
      MySpace
                                                                                    36%

                                                                                    
    web calling                                                                     16%

                                                                                    
mobile browsing                                                                     	 6%


                                                                                    
      text/SMS                                                                      80%

                                                                                    
      Facebook                                                                      86%


                                                                                    
       toolbars
                                                                                    17%

                 0%    20%        40%           60%         80%    100%


                      would use    might use     would not use
2008:                                          ohio university
                      Receptiveness to Library Technology         (%	 of	 total	 respondents	 
                                                                  	 using	 each	 technology)

                                                                                    
      MySpace
                                                                                    36%

                                                                                    
    web calling                                                                     16%

                                                                                    
mobile browsing                                                                     	 6%


                                                                                    
      text/SMS                                                                      80%

                                                                                    
      Facebook                                                                      86%


                                                                                    
       toolbars
                                                                                    17%

                 0%    20%        40%           60%         80%    100%


                      would use    might use     would not use
2011:                                 california community
                                      colleges

                East Los Angeles Community College
                Mendocino Community College
 participants   Merced Community College
                Mission College
                Santa Barbara City College

 timeframe      Winter 2010–Spring 2011, survey live Feb 7- March 7 2011

 design         28 SurveyMonkey questions, open-ended and closed-form

 scope          student library and technology use and perceptions

 sample         3,168 total respondents, 80% completion rate

 incentive      $100 cash prize awarded per campus
                varied by campus: all-student email, Twitter/ Facebook,
 promotion
                student portal, library website
 testing        student focus groups, expert researcher vetting

 analysis       descriptives, crosstabs
2011:                           california community
                                colleges

  Do you currently own a web-enabled MOBILE PHONE, SMARTPHONE,
                or HANDHELD DEVICE such as an iPad?

            60%



            50%



            40%



            30%



            20%



            10%



             0%
                     Yes           No
2011:                                                              california community
                                                                   colleges
              Do you own the following items, and, if so, how old is the most recent purchase?
                                            0%   10%     20%       30%      40%       50%       60%      70%       80%     90%   100%

 Smart phone (iPhone, Blackberry, etc.)

          Laptop or notebook computer

                                  Printer

     Digital camera (non-mobile phone)

       Mobile phone (non-web enabled)

       Portable media player (iPod, etc.)

             Gaming console (PS3, etc.)

Handheld web browser (iPod Touch, etc.)

                       Desktop computer

               Handheld gaming device

      E-book reader (Kindle, Nook, etc.)

            Tablet computer (iPad, etc.)

          Less than 1 year old                   1‐2 years old                                  3‐4 years old

          More than 5 years old                  Don’t own, but plan to in the next few years   Don’t own, don’t plan to
2011:                                                              california community
                                                                   colleges
              Do you own the following items, and, if so, how old is the most recent purchase?
                                            0%   10%     20%       30%      40%       50%       60%      70%       80%     90%   100%

 Smart phone (iPhone, Blackberry, etc.)

          Laptop or notebook computer

                                  Printer

     Digital camera (non-mobile phone)

       Mobile phone (non-web enabled)

       Portable media player (iPod, etc.)

             Gaming console (PS3, etc.)

Handheld web browser (iPod Touch, etc.)

                       Desktop computer

               Handheld gaming device

      E-book reader (Kindle, Nook, etc.)

            Tablet computer (iPad, etc.)

          Less than 1 year old                   1‐2 years old                                  3‐4 years old

          More than 5 years old                  Don’t own, but plan to in the next few years   Don’t own, don’t plan to
2011:                                                                         california community
                                                                              colleges
               How often do you use your web-enabled mobile phone, smartphone, or handheld
                                         device to do the following?
                         Text message
                         Take pictures
                Use a search engine
    Check Facebook, MySpace, etc.
                            Send email
  Check information (news, specific
                        Download apps
              Make a status update
        Conduct personal business
                         Watch videos
                    Download music
                            Play games
     Do research for an assignment
Check in to a location-based service
                         Read e-books
                                         0%        10%        20%       30%      40%         50%      60%    70%       80%       90%        100%
          Very frequently                     Frequently                      Occasionally                  Rarely
          Very rarely                         Never (doesn't interest me)     Never (didn't know I could)   Never (my phone/device can't)
2011:                                                                         california community
                                                                              colleges
               How often do you use your web-enabled mobile phone, smartphone, or handheld
                                         device to do the following?
                         Text message
                         Take pictures
                Use a search engine
    Check Facebook, MySpace, etc.
                            Send email
  Check information (news, specific
                        Download apps
              Make a status update
        Conduct personal business
                         Watch videos
                    Download music
                            Play games
     Do research for an assignment
Check in to a location-based service
                         Read e-books
                                         0%        10%        20%       30%      40%         50%      60%    70%       80%       90%        100%
          Very frequently                     Frequently                      Occasionally                  Rarely
          Very rarely                         Never (doesn't interest me)     Never (didn't know I could)   Never (my phone/device can't)
2011:                                                                 california community
                                                                      colleges
             If your mobile device supported the following library services, how likely
                                    would you be to use them?
                              Very likely     Fairly likely   Not sure        Unlikely   Very unlikely

         Check your library account/renew books                             54%                          25%             6%      9%    6%


              Receive renewal or overdue notices                            54%                          26%             5%      9%    6%


                           Access online reserves                     46%                        29%                6%        12%      7%


             Send a call number from the catalog                34%                      27%             8%          21%              9%


                   Search for books in the catalog                     48%                            30%            4%        11%     7%


           Search for articles in library databases                    48%                            32%                4%     10%    6%


                 Search for e-books in the catalog                 42%                         29%             5%         16%          8%


         Use library research guides and tutorials                    43%                       31%             4%         15%         8%


Ask a librarian for help or advice via text message             33%                      28%          4%        24%                   11%


         Ask a librarian for help or advice via chat            33%                      29%           5%           23%               10%


  Find library hours, locations or phone numbers                       49%                             33%                4%     9%     6%
2011:                                                                 california community
                                                                      colleges
             If your mobile device supported the following library services, how likely
                                    would you be to use them?
                              Very likely     Fairly likely   Not sure        Unlikely   Very unlikely

         Check your library account/renew books                             54%                          25%             6%      9%    6%


              Receive renewal or overdue notices                            54%                          26%             5%      9%    6%


                           Access online reserves                     46%                        29%                6%        12%      7%


             Send a call number from the catalog                34%                      27%             8%          21%              9%


                   Search for books in the catalog                     48%                            30%            4%        11%     7%


           Search for articles in library databases                    48%                            32%                4%     10%    6%


                 Search for e-books in the catalog                 42%                         29%             5%         16%          8%


         Use library research guides and tutorials                    43%                       31%             4%         15%         8%


Ask a librarian for help or advice via text message             33%                      28%          4%        24%                   11%


         Ask a librarian for help or advice via chat            33%                      29%           5%           23%               10%


  Find library hours, locations or phone numbers                       49%                             33%                4%     9%     6%
2012:   ECAR Study of
        Undergraduates and IT




              * n e x t 8 s l i d e s * 	
  
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
“


    ”
“


    ”
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
Reexamining library mobility: The analog to your digital.
MOBILITY
R E - E X A M I N I N G
(IM)MOBILITY
(IM)MOBILITY
(in)accessible
(IM)MOBILITY
(in)accessible
   (in)convenient
(IM)MOBILITY
(in)accessible
   (in)convenient
        (in)flexible
(IM)MOBILITY
(in)accessible
   (in)convenient
        (in)flexible
           (in)visible
(IM)MOBILITY
(in)accessible
   (in)convenient
        (in)flexible
           (in)visible
                 (in)evitable
(IM)MOBILITY
(in)accessible
   (in)convenient
        (in)flexible
           (in)visible
                 (in)evitable
digital




           analog
MOBILITY:





t h e 	  a n a l o g 	  t o 	  y o u r 	  d i g i t a l
C H A R                          B O O T H

i n s t r u c t i o n                 s e r v i c e s
M      A     N      A                  G     E      R
                             &
e   -        l   e       a       r       n       i        n   g
L   I        B       R       A       R       I           A    N


c l a r e m o n t                    c o l l e g e s
L        I       B           R         A             R        Y



c h a r b o o t h @ g m a i l

i n f o m a t i o n a l . c o m

@    c       h       a   r       b       o       o        t   h


slideshare.net/charbooth
R                E                S                 E                A                R                 C                 H
Booth, C. (2009). Informing innovation: Tracking student interest
in emerging library technologies at Ohio University. Chicago:
Association of College and Research Libraries, American Library Association.
www.slideshare.net/charbooth/informing-innovation-tracking-student-interest-in-emerging-library-technologies-2010
Booth, C. (2011). California Community College Student Library
& T e c h n o l o g y E n g a g e m e n t S u r v e y : 2 0 1 1 P i l o t F i n a l R e p o r t .
www.slideshare.net/charbooth/california-community-college-student-library-technology-engagement-survey-2011-pilot-final-report
Dahlstrom, Eden, with a foreword by Charles Dzubian and J.D. Walker. ECAR Study of Undergraduate Students and
Information Technology, 2012 (Research Report). Louisville, CO EDUCAUSE Center for
Applied Research, September 2012, available from www.educause.ecar.edu
Dobbin, Dahlstrom, Arroway, & Sheehan. (2011). Mobile IT in Higher Education.
EDUCAUSE Center for Applied Research, available from www.educause.ecar.edu
Koole, Marguerite. (2009). ”A Model for Framing Mobile Learning," in Mohamed Ally, ed., Mobile Learning: Transforming the
Delivery of Education and Training, p. 41 Edmonton, AB: AU Press.


 I                     M                        A                       G                        E                       S
                         most everything: yours truly
                                      &
                     iPhone: www.commons.wikimedia.org
     digital clock: rhanvintage.blogspot.com/2011_01_01_archive.html
 analog clock: www.whywontmy.com/wp-content/uploads/2011/05/clock.jpg
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Reexamining library mobility: The analog to your digital.

  • 1. R E - E X A M I N I N G MOBILITY: t h e a n a l o g t o y o u r d i g i t a l @c h a r b o o t h
  • 2. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 3. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 4. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 5. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 6. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 7. MOBILITY: T E A C H I N G & L E A R N I N G U S E R R E S E A R C H A C A D E M I C t h e a n aRl o gD U o T o V Ir T d i g i t a l P O t C y I u Y
  • 8. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 9. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 10. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 18. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 19. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 20. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 21. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 22. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 23. MOBILITY: x  x  x   t h e a n a l o g t o y o u r d i g i t a l
  • 24. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 25. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 26. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 27. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 28. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 29. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 30. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 31. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 35. digital analog
  • 49. 2008 v 2011
  • 50. 2008: ohio university Survey 1 Survey 2 time f ra m e Wi nt e r Q ua r t e r 2 0 0 7- 8 Sp ri n g Q u ar t er 2 0 0 8 55 o n l in e q ues t i on s , mo s tl y 22 o n l in e q ues t i on s , m ul t i pl e desi g n clos ed - f or m ( Li ke r t s c al e , m ul t . choi c e a nd o p en r es po ns e choi c e ) scop e te ch n o l og y a nd l i br a r y u s e lib r ar y us e a nd p er c e pt i on s 3,648 r es po n d ent s (1 8% o f 1,651 r es po n d ent s (8 % o f samp l e st ude nt bo d y ) st ude n t bo d y ) ince n ti v e 3 $100 p ri zes a w ar d ed 1 $100 p ri ze aw ar de d prom o ti o n all- s tu d en t e ma i l , l i b r ar y b l o g all- s tu d en t e ma i l , l i b r ar y b l o g anal y si s de s c ri pt i ve s , c ro ss ta b s cod ed v er ab a ti m r es po ns e s
  • 51. 2008: ohio university Mobile phone Laptop Portable media player Gaming system Immigrant Digital “immigrant” Desktop computer Native Digital "native” Handheld gaming device Smartphone Personal digital assistant 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 52. 2008: ohio university Receptiveness to Library Technology (% of total respondents using each technology) MySpace 36% web calling 16% mobile browsing 6% text/SMS 80% Facebook 86% toolbars 17% 0% 20% 40% 60% 80% 100% would use might use would not use
  • 53. 2008: ohio university Receptiveness to Library Technology (% of total respondents using each technology) MySpace 36% web calling 16% mobile browsing 6% text/SMS 80% Facebook 86% toolbars 17% 0% 20% 40% 60% 80% 100% would use might use would not use
  • 54. 2011: california community colleges East Los Angeles Community College Mendocino Community College participants Merced Community College Mission College Santa Barbara City College timeframe Winter 2010–Spring 2011, survey live Feb 7- March 7 2011 design 28 SurveyMonkey questions, open-ended and closed-form scope student library and technology use and perceptions sample 3,168 total respondents, 80% completion rate incentive $100 cash prize awarded per campus varied by campus: all-student email, Twitter/ Facebook, promotion student portal, library website testing student focus groups, expert researcher vetting analysis descriptives, crosstabs
  • 55. 2011: california community colleges Do you currently own a web-enabled MOBILE PHONE, SMARTPHONE, or HANDHELD DEVICE such as an iPad? 60% 50% 40% 30% 20% 10% 0% Yes No
  • 56. 2011: california community colleges Do you own the following items, and, if so, how old is the most recent purchase? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smart phone (iPhone, Blackberry, etc.) Laptop or notebook computer Printer Digital camera (non-mobile phone) Mobile phone (non-web enabled) Portable media player (iPod, etc.) Gaming console (PS3, etc.) Handheld web browser (iPod Touch, etc.) Desktop computer Handheld gaming device E-book reader (Kindle, Nook, etc.) Tablet computer (iPad, etc.) Less than 1 year old 1‐2 years old 3‐4 years old More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to
  • 57. 2011: california community colleges Do you own the following items, and, if so, how old is the most recent purchase? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smart phone (iPhone, Blackberry, etc.) Laptop or notebook computer Printer Digital camera (non-mobile phone) Mobile phone (non-web enabled) Portable media player (iPod, etc.) Gaming console (PS3, etc.) Handheld web browser (iPod Touch, etc.) Desktop computer Handheld gaming device E-book reader (Kindle, Nook, etc.) Tablet computer (iPad, etc.) Less than 1 year old 1‐2 years old 3‐4 years old More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to
  • 58. 2011: california community colleges How often do you use your web-enabled mobile phone, smartphone, or handheld device to do the following? Text message Take pictures Use a search engine Check Facebook, MySpace, etc. Send email Check information (news, specific Download apps Make a status update Conduct personal business Watch videos Download music Play games Do research for an assignment Check in to a location-based service Read e-books 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very frequently Frequently Occasionally Rarely Very rarely Never (doesn't interest me) Never (didn't know I could) Never (my phone/device can't)
  • 59. 2011: california community colleges How often do you use your web-enabled mobile phone, smartphone, or handheld device to do the following? Text message Take pictures Use a search engine Check Facebook, MySpace, etc. Send email Check information (news, specific Download apps Make a status update Conduct personal business Watch videos Download music Play games Do research for an assignment Check in to a location-based service Read e-books 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very frequently Frequently Occasionally Rarely Very rarely Never (doesn't interest me) Never (didn't know I could) Never (my phone/device can't)
  • 60. 2011: california community colleges If your mobile device supported the following library services, how likely would you be to use them? Very likely Fairly likely Not sure Unlikely Very unlikely Check your library account/renew books 54% 25% 6% 9% 6% Receive renewal or overdue notices 54% 26% 5% 9% 6% Access online reserves 46% 29% 6% 12% 7% Send a call number from the catalog 34% 27% 8% 21% 9% Search for books in the catalog 48% 30% 4% 11% 7% Search for articles in library databases 48% 32% 4% 10% 6% Search for e-books in the catalog 42% 29% 5% 16% 8% Use library research guides and tutorials 43% 31% 4% 15% 8% Ask a librarian for help or advice via text message 33% 28% 4% 24% 11% Ask a librarian for help or advice via chat 33% 29% 5% 23% 10% Find library hours, locations or phone numbers 49% 33% 4% 9% 6%
  • 61. 2011: california community colleges If your mobile device supported the following library services, how likely would you be to use them? Very likely Fairly likely Not sure Unlikely Very unlikely Check your library account/renew books 54% 25% 6% 9% 6% Receive renewal or overdue notices 54% 26% 5% 9% 6% Access online reserves 46% 29% 6% 12% 7% Send a call number from the catalog 34% 27% 8% 21% 9% Search for books in the catalog 48% 30% 4% 11% 7% Search for articles in library databases 48% 32% 4% 10% 6% Search for e-books in the catalog 42% 29% 5% 16% 8% Use library research guides and tutorials 43% 31% 4% 15% 8% Ask a librarian for help or advice via text message 33% 28% 4% 24% 11% Ask a librarian for help or advice via chat 33% 29% 5% 23% 10% Find library hours, locations or phone numbers 49% 33% 4% 9% 6%
  • 62. 2012: ECAR Study of Undergraduates and IT * n e x t 8 s l i d e s *  
  • 69.
  • 70.
  • 75. MOBILITY R E - E X A M I N I N G
  • 78. (IM)MOBILITY (in)accessible (in)convenient
  • 79. (IM)MOBILITY (in)accessible (in)convenient (in)flexible
  • 80. (IM)MOBILITY (in)accessible (in)convenient (in)flexible (in)visible
  • 81. (IM)MOBILITY (in)accessible (in)convenient (in)flexible (in)visible (in)evitable
  • 82. (IM)MOBILITY (in)accessible (in)convenient (in)flexible (in)visible (in)evitable
  • 83. digital analog
  • 84. MOBILITY: t h e a n a l o g t o y o u r d i g i t a l
  • 85. C H A R B O O T H i n s t r u c t i o n s e r v i c e s M A N A G E R & e - l e a r n i n g L I B R A R I A N c l a r e m o n t c o l l e g e s L I B R A R Y c h a r b o o t h @ g m a i l i n f o m a t i o n a l . c o m @ c h a r b o o t h slideshare.net/charbooth
  • 86. R E S E A R C H Booth, C. (2009). Informing innovation: Tracking student interest in emerging library technologies at Ohio University. Chicago: Association of College and Research Libraries, American Library Association. www.slideshare.net/charbooth/informing-innovation-tracking-student-interest-in-emerging-library-technologies-2010 Booth, C. (2011). California Community College Student Library & T e c h n o l o g y E n g a g e m e n t S u r v e y : 2 0 1 1 P i l o t F i n a l R e p o r t . www.slideshare.net/charbooth/california-community-college-student-library-technology-engagement-survey-2011-pilot-final-report Dahlstrom, Eden, with a foreword by Charles Dzubian and J.D. Walker. ECAR Study of Undergraduate Students and Information Technology, 2012 (Research Report). Louisville, CO EDUCAUSE Center for Applied Research, September 2012, available from www.educause.ecar.edu Dobbin, Dahlstrom, Arroway, & Sheehan. (2011). Mobile IT in Higher Education. EDUCAUSE Center for Applied Research, available from www.educause.ecar.edu Koole, Marguerite. (2009). ”A Model for Framing Mobile Learning," in Mohamed Ally, ed., Mobile Learning: Transforming the Delivery of Education and Training, p. 41 Edmonton, AB: AU Press. I M A G E S most everything: yours truly & iPhone: www.commons.wikimedia.org digital clock: rhanvintage.blogspot.com/2011_01_01_archive.html analog clock: www.whywontmy.com/wp-content/uploads/2011/05/clock.jpg