WHAT IS SEO?
(Search engine optimization)
structure, links, tags)
(Links from other sites
A robust SEO strategy uses multiple ways to drive traffic to
your web site. Relying on keywords for search engines to find
your web site organically (your first step), is a must - and,
optimizing a web site or page relies on understanding the
relationship between effective copy and how it is presented –
both on the page (what the viewer sees) and what’s in the
code (what the search engine sees). Fast loading pages is
another potential "signal" now used by Google.
AIDAS can help you here. (Attention, Interest, Desire, Action and
The key to writing effective copy and driving traffic, repeat
visitors for SEO is creating content that is both relevant and
value-driven. Relevance refers to matching what viewers are
looking for to what you have to offer. This is accomplished by
implementing keywords in the title of each web
page, variations in the URL, Metadata, page description, and
image and video descriptions.
YouTube is now the 2nd largest search engine.
In order to effectively provide value, you should structure
links to other pages within your site and organize them in a
way that is easily accessible and readable. Adding links within
your copy makes it easier for readers to go from one page to
the next and acts as an open door to the other areas of your
Getting quality and slowly built merit-based citations will add
tremendous value, and over time. Search engines make
adjustments all the time