Link building tips for PR and promotion


Published on - learn the tips and insights for easy link building and promotion for Public Relations and more.

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Link building tips for PR and promotion

  1. 1. Internet Marketing Architects “9 Amazingly Simple PR SEO Link Building Tips”
  2. 2. 2 Think of link building as Public Relations (PR), not Page Rank (the other PR). Asking smart questions about your page content, about your service, about your product and overall positioning. Examples: Can you offer a unique value (or sales) proposition? Are you clearly calling this out in every content piece?
  3. 3. 3 Differentiators. What can your product / service do for me? And, that nobody else provides?
  4. 4. 4 Guarantees. What can you guarantee me, that nobody else can?
  5. 5. 5 Uniqueness. What is unique about you, as compared to your competition?
  6. 6. 6 Trust. Why should I do business with you, and why should I trust you — and nobody else?
  7. 7. 7 SWOT. (strength, weaknesses, Opportunities & Threats) create a matrix document.
  8. 8. 8 TOP TIPS FOR CHANGE: 1. Controversy – different point of view 2. Humor, and something original 3. Participate in community (Linkedin groups) 4. Original research 5. Social Media (videos, twitter, facebook) 6. Top “10” lists ideas 7. Self-hosted blog 8. Widgets, free downloads (firefox) 9. Search engine visibility
  9. 9. 9 QUESTIONS?
  10. 10. For more videos and tips like this: - Internet Marketing Architects