Crash course on creativity submission 2 20121101

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Crash course on creativity submission 2 20121101

  1. 1. A Crash Courseon Creativity IKEA CHA’S Sunday Market TCDC BACC Hainan Lor Mee Are You Paying Attention? Presented by Charlie, Oct 2012 http://venture-lab.org/creativity/view_profile/115329
  2. 2. How can we survive a store?
  3. 3. 6 Stores.14 Rules.
  4. 4. Let’s take a look.
  5. 5. Rule 1 : Notice the logoDon’t be dazzled by the beautiful color.
  6. 6. Color SchemeIKEA - Beijing
  7. 7. Color SchemeCHA’S RESTAURANT - Shanghai
  8. 8. Color SchemeTCDC - Bangkok
  9. 9. Color SchemeHAINAN LOR MEE - Penang
  10. 10. Color SchemeBACC - Bangkok
  11. 11. Color Scheme Something else can also indicate the store.Sunday Market - Chiang Mai
  12. 12. “Yeah Yeah, I noticed the logo, then what?”
  13. 13. Rule 2 : Never StopThe store will try their best to make you stop, then stay.
  14. 14. They will provide food and drinks with free refill.IKEA - Beijing
  15. 15. Cute dog is also a useful bait. Don’t look into their eyes.Sunday Market - Chiang Mai
  16. 16. or... Put an eye--catching hanger outside the store.Sunday Market - Chiang Mai
  17. 17. Rule 3 : Do some researchSuccess favors the prepared mind.
  18. 18. Make sure your time is enough.IKEA - Beijing
  19. 19. Check out the menu first .IKEA - Beijing
  20. 20. It will help you decide whether or not entering the store.BACC - Bangkok
  21. 21. Or what to order.CHA’S RESTAURANT - Shanghai
  22. 22. Or the themeTCDC - Bangkok
  23. 23. Rule 4 : Find out the layoutVisiting a store is like going through a maze.
  24. 24. BACC - Bangkok
  25. 25. IKEA - Beijing 25
  26. 26. Sunday Market - Chiang Mai
  27. 27. Rule 5 : Explore with curiosityProduct display is an art.
  28. 28. They will keep the low-price product within your arms’ reach.IKEA - Beijing
  29. 29. Or hanging in the window to stir up stir your desireHAINAN LOR MEE - Penang
  30. 30. They’ll place the delicious food in a fancy wayCHA’S RESTAURANT - Shanghai
  31. 31. Or in a scary way...Sunday Market - Chiang Mai
  32. 32. Rule 6 : Stay away from the tagPrice tag is one of their best tools.... to teasing you.
  33. 33. Pay attention to the price tagSunday Market - Chiang Mai
  34. 34. It can be in any forms.HAINAN LOR MEE - Penang
  35. 35. There are a lot of clues to the productIKEA - Beijing
  36. 36. Especially those in yellow...IKEA - Beijing
  37. 37. Rule 7 : Try before you buyThey will allow you to do anything before purchasing.
  38. 38. To try it...IKEA - Beijing
  39. 39. To experience it...IKEA - Beijing
  40. 40. To put it on...Sunday Market - Chiang Mai
  41. 41. To taste it...Sunday Market - Chiang Mai
  42. 42. Rule 8 : Don’t take photosThey’ll provide funny stuffs to seduce you posting on twitter orfacebook.
  43. 43. A big doll...BACC - Bangkok
  44. 44. Some useless gadgets...IKEA - Beijing
  45. 45. A guest book...TCDC - Bangkok
  46. 46. Rule 9 : Walls could talkThe walls know more than you can imagine.
  47. 47. BACC - Bangkok
  48. 48. TCDC - Bangkok
  49. 49. IKEA - Beijing
  50. 50. Rule 10 : People mattersYou should never enter an empty store.
  51. 51. HAINAN LOR MEE - Penang
  52. 52. IKEA - Beijing
  53. 53. Rule 11 : Signs could save your lifeWhat you see is what you get.
  54. 54. ToiletIKEA - Beijing
  55. 55. If anything happens.... Find the way out.IKEA - Beijing
  56. 56. Fire AlarmIKEA - Beijing
  57. 57. Where are you?IKEA - Beijing
  58. 58. Rule 12 : It’s more than a storeNot only do they sell product, they sell dreams.
  59. 59. “It’s our home...” - It can also be yours.IKEA - Beijing
  60. 60. “See how great we are?”Sunday Market - Chiang Mai
  61. 61. Rule 13 : Package is a plusWe love the product...especially when put in a pretty bag.
  62. 62. cupsSunday Market - Chiang Mai
  63. 63. bagsHAINAN LOR MEE - Penang
  64. 64. casesBACC - Bangkok
  65. 65. bagsTCDC - Bangkok
  66. 66. Rule 14 : Line up in the shorter queueChecking out should be fast and painless.
  67. 67. How long will it take?IKEA - Beijing
  68. 68. The cashier should be the easiest place to find.CHA’S RESTAURANT - Shanghai
  69. 69. Thanks

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