บทที่ 2

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บทที่ 2

  1. 1. 2WebBlog) Blogger CD 2.1 2.2 Social Media 2.3 WebBlog)2.1 1. 2. 3. 4. 5. 6. 7.
  2. 2. 8.2.2 Social Media 2.2.1 Social MediaMedia Social Media 2.0 ( broadcast mediamonologues : one to many social media dialogues:many to many ) media
  3. 3. Category, CategoryMedia 2.2.2 SocialMedia 4600 500 200
  4. 4. 5000 5000 500 800
  5. 5. 2.2.3 Social MediaUsersGenerated Content Consumer GeneratedContent (1) Blog – WeblogContent Management System: CMS) Post HTML web site ChronologicalOrder) Blog Blog Social Blog 2 Blog (Corporate Blog)
  6. 6. Blog Blogger Marketing Influencer (2) Twitter Microblog –Blog Post 140 TwitterWhat are you doing?) TwitterBrandCRM) Blog Twitter SocialNetwork Feature Microblog (3) Social Networking –
  7. 7. Profile Info) Photo)Note) Video) SocialNetworking Invite Friend Find Friend Social NetworkingBrand Application CRM Pages Group Social Networking 2 Facebook, Hi5 Myspace Resume Linkedin Plaxo (4) Media Sharing – upload
  8. 8. Media Sharing Youtube Flickr Multiply (5) Social News and Bookmarking – Social Bookmarking BookmarkBookmark Campaign (6) Online Forums – SocialMedia
  9. 9. ForumsForums2.3 WebBlog) 2.3.1 WebBlog) (Weblog) (Web) (Blog) 1 2 3 4 link
  10. 10. blogroll 2.3.2 learner blogs, politicalblogs, travel blogs, fashion blogs, project blogs,legal blogs Linklog – Photoblog Vlog Videoblog Vlog
  11. 11. movie 2. Personal Blog) News Blog) . Collaborative Blog)blognone.com Politic Blog) Environment Blog) Media Blog) oknation.net/blog/black Entertainment Blog)
  12. 12. Educational Blog) Tutorial Blog) 3. 3 1 Filter Blog “Bookmark”Social BookmarkURLhttp://del.icio.us/ 3.2 Personal Journal Blog
  13. 13. http://www.exteen.comhttp://www.blogger.com 3 3 Photo Blog , tag) http://www.flickr.com 3.4 Video Blog Vlog tag) http://www.aolvideoblog.com 3.5 link) Social Network Service Social NetworkingWebsites
  14. 14. http://hi5.com http://multiply.com http://spaces.live.com blogSocial Networking Websites journalblog 2.3.3 blog blog www.blogger.com www.exteen.com www.mapandy.com www.buddythai.com www.imigg.com www.5iam.com
  15. 15. www.blogprathai.com www.ndesignsblog.com www.onblogme.comwww.idatablog.com www.inewblog.com www.freeseoblogs.comwww.sumhua.com www.diaryi.net www.istoreblog.comwww.skypream.com www.thailandspace.com www.my2blog.comwww.sungson.com www.gujaba.comwww.maxsiteth.comwww.sabuyblog.com www.ugetblog.com www.jaideespace.com
  16. 16. 2.3.4 Blogger Blog) “Weblog”Jorn Barger 1997 Peter Merholz “Blog” 1999 13 2003 Oxford EnglishDictionary blog Blog)2004 “ ” 10 “ ” (blog)“ ” (web log) “ ” “ ”
  17. 17. “ ” 20 “ ”2542 “ ” 10 “ ” (incumbent)
  18. 18. ,“ ” (electoral) “ ” (stroms) ,“ ” (insurgent) ,“ ” (hurri-cane) ,“ ” (peloton) cicada) ----

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