Info Mapping


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My presentation to first-year industrial design students at the National University of Singapore on October 11th, 2011.

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Info Mapping

  1. 1. Hi, I’m Channing.I’m an interactive art director at anadvertising agency in New York City.
  2. 2. I’m a long way from home.This is how I ended up here in Singapore...
  3. 3. a breakdown of the email communication that landed me here in Singapore 45 messages totalChanning (25) Brian Stone (11) Dr. Yen (2) Winnie (4) Hans (3)
  4. 4. I want to talk to you about mappinginteractive experiences.Let’s call it “wireframing.”
  5. 5. A wireframe is a visual guide thatrepresents the skeletal framework ofan interaction. It does not specify howan experience looks, just how it works.
  6. 6. Wireframesrock because:• you don’t have to be Michelangelo• you can work quickly• you must make tough decisions• you can slice, dice, and hack up your worka game-changingwireframe by @jack ------->
  7. 7. Interactive design may be a new discipline,but designers have been “wireframing”information and experiences for decades:
  8. 8. by creating instruction manuals...
  9. 9. customer journey maps...
  10. 10. and style guides.
  11. 11. Across the different disciplines of industrial,interior, graphic, or interactive design—designers have a need to dictate how theircreations should be used or experienced.
  12. 12. Times are changing. The line betweendisciplines has begun to blur.
  13. 13. As the line between different disciplinesbegins to blur, these instructional guidesmust become more dimensional.It’s no longer just about the product,environment, or brand—but is now alsoabout the additional layer of interactionand social content provoked by it.
  14. 14. Your task is to wireframe an interaction,decision, or experience that has takenplace or could take place in your day-to-day life.This should be a “hybrid wireframe,”incorporating more traditionalinformation mapping with interactiveand social cues.
  15. 15. It’s important to think about the narrativesurrounding your experience.You are being challenged to tell a storythat your audience can care about andbecome engaged in, while makingconscious decisions about your “voice.”
  16. 16. Choose a moment of interest fromyour daily life—a conversation,decision, or observation.Draw or map this experience,including a layer of social media orother interactive content that wasinvolved.
  17. 17. Include all the details—the little thingsare what make it interesting.Tell us a story we can care about.Then, we make it pretty.
  18. 18. Some results!