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Gather – Full version

The state of nature partnership is Britain's most ambitious conservation collaboration. This is a detailed version of our collective vision and strategy. The partnership is now called the Nature Intelligence Unit.

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Gather – Full version

  1. 1. gatheR An exploration of the potential of citizen science for the state of nature partnership July 2015
  2. 2. 2 Flow 1. What we’ve done on the project 2. The emerging story, vision and overall proposition 3. A film bringing to life the vision 4. Where to start and making it happen
  4. 4. 4. Show how ownership of the next SoN report can broaden beyond expert, professional community into more public awareness, understanding and action. 4 Project objectives 3. Define how citizen science could become a way to engage the public and make nature recording both popular and scientifically robust. 1. Explore the potential of citizen science as an approach to broaden public participation 2. Define what a good citizen science proposition for State of Nature could look like practically – in terms of level of ambition, audiences, design, resources/feasibility
  5. 5. 5 An open question to explore around whether public participation in scientific recording could: 1. Help deepen nature connection in the public by giving them more ownership in both the development of the overall story and the conclusions/actions emerging from it 2. Help to increase breadth and depth of the data recorded in the future beyond the 5% of species currently captured and reported Scope of the project
  6. 6. 6 Areas we explored during the project 4. Engagement approaches We will explore different levels of ambition around engagement that we might achieve by bringing an even wider partnership together Learn from potential gaming, design, media/content, technology approaches 3. Mapping existing activities We will map what is already being done and identify ways to amplify that and expand the reach of State of Nature to new audiences/geographies/species. Learn from partners about their motivations and activities 1. Credibility of public involvement There is often a deep mistrust of public science within professional science community that forms a big barrier to effective citizen science approaches Learn from Cancer Research UK and their citizen science programme 2. Potential audiences Exploring opportunities for 5 key audiences that we could enrol and engage in any citizen science activity Dig into needs of engaged naturalists, armchair nature enthusiasts, explorer families, schools/teachers, farmers
  7. 7. The process we’ve been through Framing overall project - Gather Inviting participation SoN stakeholders Securing venue - WWT Barnes Mapping existing citizen science activities Short stakeholder interviews/online survey Developing stimulus/content for workshop 1 day Swarm event Creative collaboration and inspiration Tackling the challenge of what a citizen science proposition could look like? Summarising outputs from ‘Swarm’ Developing worked through options to take forward Bringing lead idea(s) to life simply Action planning debrief with steering group Identifying lead option and action plan to deliver Framing Scoping Swarming Sense- Making Activation early May mid May to mid June June 17th 10-5pm end June TODAY July 10th
  8. 8. Our Pre-Gather Interviews revealed A desire for an ambitious goal for the project Developing a bigger challenge/game/community/ movement around the topic that encourages more participation in citizen science for nature Joining the dots between all existing citizen science activities across the partnership to get more people aware and taking part in each project Taking a theme-based view e.g. organising a push around the seasons, and using that focus to engage a wider audience and rally activity around
  9. 9. 9 Increasing the public’s nature connection and growing the audience were the 2 key opportunities 10 8 7 5 4 3 3 3 2 2 0 2 4 6 8 10 12 Increasing nature connection Increasing number and diversity of public participants Increasing the evidence base Creating a strong collaboration Linking up existing activities Increasing capacity for data gathering New ideas for partners Policy / advocacy Involving the public more Other n=17
  10. 10. 10 Engaging the public and getting the partners collaborating were seen as the biggest challenges n=17 12 6 4 3 3 2 2 5 0 2 4 6 8 10 12 14 Engaging a diverse public Getting partnership agreement Ensuring data robustness Maintaining public engagement Funding Measuring impact / objectives Innovation in technical areas Other
  11. 11. 11 The hopes and fears identified helped us to shape the agenda and way of working for the group HOPES • Genuine collaboration • Citizen science reaches its potential • More diverse audiences in greater numbers • People take action on the issue • This changes our approach FEARS • Poor quality data • More bureaucracy / duplication of effort • Doesn’t connect with new audiences • No funding/competing for funding • We don’t change or innovate
  12. 12. “We should come to the event with an open mind, willing to consider as diverse set of options as possible. So far at citizen science events people have very much stuck to the traditional, what we have done before model.” - Pre-gather input
  14. 14. 14 Visioning, Opportunity + challenge mapping, Audience exploration + proposition development
  15. 15. 15 Overall feedback on the day was very positive 9.1 8.4 0 1 2 3 4 5 6 7 8 9 10 How would you rate your experience of the Gather Swarm? Would you recommend this type of event to others? “The opportunity to meet people from a wide range of organisations and really explore our passions and what we should be doing together” “Finding that there is a common recognition and real enthusiasm across the group that there is a need to engage people to connect with nature as part of the state of nature project. And all the amazing ideas on how it could be done”
  16. 16. 16 Feedback suggests we’ve built the foundations for a fun, productive and innovative collaboration 5.7 5.7 5.4 5.3 5.1 4.7 4.6 4.6 4.4 4.2 1 2 3 4 5 6 I had fun and enjoyed the day I felt my voice was heard I met people who I hope to work with more in the future I left with a clearer sense of the opportunity I felt a sense of community by the end of the day I experimented with new ways of working I left with a greater understanding of the challenge I took away new insights/ideas that I can apply in my own work I left feeling confident that the challenge can be solved I learnt some new skills and techniques
  17. 17. 17 foundations were built on designing an experience that created the conditions for collaboration 9.2$ 8.9$ 8.9$ 8.2$ 7.8$ 7.4$ 7.4$ 7.0$ 1$ 2$ 3$ 4$ 5$ 6$ 7$ 8$ 9$ 10$ The$hos2ng/ facilita2on$by$the$ Swarm$team$ The$venue$ The$atmosphere$ The$focus$of$the$ challenges$we$ tackled$together$ The$diverse$mix$of$ people$in$the$room$ The$food$ The$ini2al$briefing$ (the$preJread)$ The$background$ informa2on$(the$ s2mulus,$cancer$ research$film,$ examples$of$other$ projects)$
  18. 18. 18 We asked people what was exciting to them at the end of the day… Who • Wide public engagement • Adventurists • Inspiring new ‘recorders’ Why • Love for nature as the hook • Sharing wonder, getting creative • Make nature relevant • State of Nature as a process to be involved with (not just a report) WHAT • Storytelling • Local and global perspectives HOW • Collaboration • Partnership • Scale
  19. 19. 19 Flow 1. What we’ve done on the project 2. The emerging story, vision and overall proposition 3. A film bringing to life the vision 4. Where to start and making it happen
  21. 21. 21 The State of Nature Partnership is Britain’s most ambitious conservation collaboration Amphibian and Reptile Conservation Trust Association of British Fungus Groups Bat Conservation Trust Centre for Ecology and Hydrology (NERC) Botanical Society of Britain and Ireland British Bryological Society British Lichen Society British Mycological Society British Trust for Ornithology Buglife Bumblebee Conservation Trust Butterfly Conservation Conchological Society of Great Britain and Ireland Kew Royal Botanic Gardens Marine Biological Association Marine Conservation Society Mammal Society National Biodiversity Network People's Trust for Endangered Species Plantlife Pond Conservation Rothamsted Research Wildlife Trust Wildfowl & Wetland Trust RSPB National Trust ( Swarm! )
  22. 22. 22 the report shows that Nature iN the UK IS In trouble (We don’t need to tell you that….)
  23. 23. 23 The state of nature in the UK Is changing because how we live is changing
  24. 24. 24 We live increasingly fast, busy lives especially in cities 12% of Britons (18% of men and 6% of women) work "very long hours" compared with the OECD average of 9% Pace of Life
  25. 25. 25 Technology is increasingly central to our lives data, processing power, software, engagement Britain’s 11-15 year olds spend over half their waking hours in front of a screen - 7.5 hours per day, up 40% in a decade Rise of screen time
  26. 26. 26 A breakdown of traditional local community leads to less strong place-based connections 9 out of 10 Britons think community life is breaking down (Daily Express Living Streets research with 2300 adults) Community breakdown
  27. 27. 27 Increasing pressure on natural habitats through continued development and planning decisions Pace of life Between 2006 and 2012, 22,000 hectares of green space was converted to ‘artificial surfaces’ including 7000 hectares of forest. Loss of Green Spaces
  28. 28. 28 People spend less and less time outdoors, connecting with nature Children’s ‘radius of activity’ has declined 90% since the 1970s1 Less time spent outdoors
  29. 29. 29 Breeding a future adult population with less and less awareness and engagement There are less and less opportunities for most children to explore the natural world through their school education journey, which is where they spend most of their young lives Nature-starved curriculum
  30. 30. 30 These shifts in how we live have fundamentally changed our relationship with nature
  34. 34. 34 in the face of mounting pressure there is also hope Increased volunteering for conservation projects Growing evidence for the benefits of nature Technology as a means of engagement, not competition 30% rise in conservation volunteering from 2000 Use of apps, games and tech to make science more fun Studies consistently link health to time spent in nature
  35. 35. 35 Citizen science in conservation is growing
  36. 36. CITIZEN SCIENCE has the potential to ESTABLISH A RECONNECTION AND LOVE OF NATURE Help people discover that change is happening and build awareness of how that change affects them - locally as well as nationally/globally Catalyse public engagement by making nature exciting, relevant and interesting to people (again) Help rejoin the dots between society, culture and nature through (re)-building community
  37. 37. 37 a word summary of the vision for State of Nature captured at gather event
  38. 38. 38 shaping a new collective vision for the State of nature partnership approach from 2016 Building on solid foundation scientific report TO Grow a diverse Learning community with a love for nature Data Facts Evidence Representation Accuracy Stories Engagement Places Connection Fun
  39. 39. The UK’s Big nature love in
  40. 40. The UK’s Big nature love inThe united state of nature
  41. 41. The UK’s Big nature love inThe united state of nature The people’s state of nature
  42. 42. 42 To deliver the vision we identified the need for a proposition that really builds public engagement 1.0 2.0 3.0 science-led + NARROW EXPERT INVOLVEMENT Expert-guided + Purposeful Public engagement Expert + Public SHAPED + SUSTAINED Public engagement + GROWING SCIENCE CAPACITY
  43. 43. 43 “The agreement - I think - that the focus of this should be engagement, more about citizens than science. And the idea that it should be participant-led, with them telling us what they want to about their engagement (or lack of) with nature” Gather participant feedback The priority
  44. 44. 44 1.0 2.0 3.0 Expert-guided + Purposeful Public engagement focus for 2016 so the focus for next year should be on growing expert guided purposeful public engagement Expert + Public SHAPED + SUSTAINED Public engagement = GROWING SCIENCE CAPACITY science-led + NARROW EXPERT INVOLVEMENT
  45. 45. THIS APPROACH CAN help fulfil partner hopes and challenge partner fears 1.0 2.0 3.0 • Bottlenecks • Heavy ask on experts • Problems sustaining engagement • Low coverage (~5% of species) • Builds on/doesn’t replicate existing projects • Higher engagement • Wider audience • More relevance to public • More relevance to brands and other partners • Good data validation • Deep engagement with narrow audience • Still bottlenecks and heavy asks on experts • Some scepticism over data quality • New forms of collaboration • Technology and training to alleviate bottlenecks • More coverage • Wider range of funders • Sustainability • Deepening connection AdvantagesChallenges
  47. 47. Even within designated audiences a 47 we have identified 6 unique audiences in terms of their needs and potential roles they can play Within each of these a great deal of variation was described - for example organic farmers vs. industrial farmers vs. grow your own enthusiasts within the farming segment or skiers vs. kayakers vs. ramblers vs. surfers, etc. in the adventurists block. Working closely with these groups will help identify and craft more ideal roles for individuals to play based on interests, experiences and habitats they spend time in adventurists Farmers Engaged Naturalists Armchair enthusiasts Schools and Teachers Explorer families
  48. 48. 48 all audiences were seen as important with particular enthusiasm for adventurists adventurists Farmers Engaged Naturalists Needs • Recording technology, support and connection to other farmers Needs • Technology and kit for recording • Place-based instruction / challenge Needs • Support and resources • Recognition Ideal roles • Gathering and collection in remote habitats Ideal roles • Provide context around land use change locally • Record species on their land Ideal roles • Verification • Training • Providing a context from existing data • Provide stories
  49. 49. 49 All of these audiences represent a broadening of reach and potential for public engagement Needs • Curriculum support • No or low cost • Not training intensive with some support Needs • As easy as possible • Meet them where they are • Make it challenge based Needs • Free or cheap • Loosely structured • Accessible • Roles for everyone Ideal roles • Signing petitions • Identify and analyse a la Zooniverse Ideal roles • Gather, collect and identify at group rather than species level • Build on natural curiosity Ideal roles • Data gathering, especially if unstructured and easy - no expertise required Armchair enthusiasts Schools and Teachers Explorer families
  50. 50. 50 Our work identified 8 key building blocks for citizen science 2.0 proposition Online and physical learning communities Learning from wider world of citizen science New Digital tools and technologies Innovative Product and service design Engaging Content and storytelling Rewards/ incentives for participation compelling Place- based experiences Open data approaches and platforms
  51. 51. 51 We asked participants how well current projects deliver and how important they are to the vision 1 2 3 4 5 6 1 2 3 4 5 6 Low capability / low importance = Ignore Low capability / High importance = Acquire High capability / Low importance = Shed High capability / High importance = Advantage capability importance
  52. 52. 1 2 3 4 5 6 1 2 3 4 5 6 52 There’s a clear need to learn and develop new approaches and capacity to deliver the vision Rewards and incentives Content and story- telling Learning from citizen science Open Data Learning communities Place-based experiences Product and service design Tools and digital technologies n=11 capability importance
  53. 53. 53 Although there is some variation in perceived capability Across the Partnership today n=11 0 1 2 3 4 5 6 7 Learning communities Learning from Citizen science Digital tools and technologies Product and service design Open data Place-based experiences Rewards and incentives Storytelling
  54. 54. 54 from this ten key themes emerged from the day to help shape the overall proposition Going beyond the report to grow a learning community Keeping existing communities rewarded and engaged Creating multiple ways to get involved and participate Reaching new audiences where they are on what they love Aggregating existing projects into single place establishing shared knowledge + Open Data practises who what how inviting Story-telling at local level setting Challenges for rewards Co-creation of whole programme design creating new Media and content partnerships
  55. 55. 55 These were all rated important and form the basis for our proposition and potential start points 5.6 5.3 5.3 5.3 5.2 5 4.9 4.9 4.2 3.9 0 1 2 3 4 5 6 Open data Story-telling Media partnerships Going beyond the report Reaching new audiences where they are Creating multiple ways to get involved Co-creation Aggregating existing projects Keeping existing communities engaged Challenges and rewards n=11
  56. 56. 56 “Potential and desire for collaboration across groups, to break down organisational boundaries, sharing data” “A new way of approaching citizen science - that there's a real opportunity to use all the expertise in the partnership to create a project that finds ways to help people get connected with nature through what they see and like and to use their connections as a way in to help people understand science” “Develop the implementation of story collecting properly. For example, how to prompt story types, how to ensure continuity, how to share stories that provide entry points for other partners so participating communities are maximised” Gather participants feedback The group already have ideas on how best to make this happen…
  57. 57. 57 designing a coherent and compelling offer principles for a State of nature 2.0 proposition 1. Joined up approach 2. Building towards an ambitious vision 3. Open to multiple audiences 4. Many ways to participate - for individuals + orgs 5. Transforming partnership into a collaboration 6. Sharing data, learning and knowledge openly 7. Building collective intelligence around the topic
  58. 58. 58 Flow 1. What we’ve done on the project 2. The emerging story, vision and overall proposition 3. A film bringing to life the vision 4. Where to start and making it happen
  59. 59. 59
  60. 60. 60 Flow 1. What we’ve done on the project 2. The emerging story, vision and overall proposition 3. A film bringing to life the vision 4. Where to start and making it happen
  62. 62. 62 Potential startpoints for propositions to establish citizen science for nature 2.0 1. Establish and grow the State of Nature learning community 2. Create a local place-based story-telling platform 3. Aggregating existing activities into a single, lightweight platform 4. Co-creating propositions with key audiences - Adventurists / Farmers 5. Develop engaging content to engage and inspire new audiences 6. Rewarding and recognising expert naturalists for their contributions
  63. 63. 63 Establish and grow the State of Nature 2.0 learning community • State of Nature partners • Content and media partners • Interested brand owners • Leading practitioners across key capabilities • Grow from partnership into a collaboration • Share audience learning and insights • Exchange nature engagement + open data best practise • Get inspired by and build capacity in new skills/topics Who Why WHAT HOW • 1 day seasonal ‘unconference/open space’ style learning event(s) • Mix of workshops, speakers and hands-on training sessions • Introduce new and different ways if working • Open invite to SoN partners and beyond • Hosted at unique, interesting locations • Support with simple online wiki/google group • Could be filmed and shared to help grow community • Curate best ideas/content via e-newsletter and social web
  64. 64. gatheRING A collaboration to improve the state of nature What is it? Blog 2:13 / 7:34 Date 04/10/2015 Sun Mon Tue Wed Thu Fri Sat 321 1098765 11 171615141312 18 242322212019 25 3130282726 Oct 2015 4 When’s the next Gathering? Register How it worksAbout Gathering is a 1 day ‘unconference’ where we • meet other fellow practitioners • share learning and best practise in growing public engagement around citizen science for nature • get inspired with approaches, and learn new skills and ways of working • co-create solutions to the big challenges we are all facing in our own work Register
  65. 65. About How it works Open space 2:13 / The agenda for these events is shaped and run by you - the State of Nature 2.0 partnership This is a chance for you to network, collaborate, learn, share ideas and develop new solutions to the challenges you are facing to engage the public using citizen science Leader-driven The events run on ‘Open Space’ principles which give responsibility to participants to self-organise and direct both the agenda and outcomes for the day. These sessions are typically fast, fun, creative and productive. And we always head to the pub afterwards! Inspiration In addition to learning from other, we host short talks and hands-on workshops on diverse topics and approaches Speakers are briefed to inspire - this is Pecha Kucha style, 20 slides, 20 seconds each. The brief is new and useful insights and stories. Things that will get you thinking and doing things differently…. Blog Register gatheRING A collaboration to improve the state of nature
  66. 66. How it works BlogAbout 2:13 / On a sunny summer day in June, at London Wetlands centre, over 20 leaders representing many different organisations using citizen science for nature cam together for a day of inspiration, learning and visioning The theme of the day was to develop a new vision and proposition for citizen science for nature with the State of Nature partners. Read more here Gathering Summer 2015 Register Imagining a new future for State of Nature - June 2015 The next Gathering will focus on sharing what works and what doesn’t when it comes to engaging the public with nature and science- with speakers from BBC Springwatch, Google and Patagonia Read more here The next Gathering - October 4th 2015 Gathering Autumn 2015 gatheRING A collaboration to improve the state of nature
  67. 67. 67 Create a local place-based story-telling platform Content and stories - Nature love-in 1. New audiences e.g. adventurists, explorer families, armchair enthusiasts 2. Existing audiences e.g. expert naturalists • Engaging people on what love, notice and care about where they live - place-based narratives • Creating stories and user-generated content to help tell the story of the state of nature Who Why WHAT HOW • A simple, lightweight web platform supported by social media • Writing, sounds, photos, images, videos, art, poetry • User-generated campaign, potential to ‘back the state of nature’ • Potential to start with a local community e.g. Sowing the Seeds and and/or with a potential habitat e.g. urban parks and green spaces, gardens • Test and learn about the idea by co-designing and prototyping with audiences and
  68. 68. 1. A platform to enable and encourage the public tell their stories about the things love, notice, care about locally 2. The platform will build up a living State of Nature map across the UK - start by test/learn hyper-local 3. Could link to aggregation of citizen science projects as a next step, call to action beyond sharing story 69 creating a platform for local story-telling Flower power Kestrel tracking Moth mates
  69. 69. 70 Aggregating citizen science for nature projects into a single, lightweight online platform 1. Existing and new audiences across our 6 segments 2. Existing and new project owners doing cit sci projects in UK • Make it much easier for existing and new audiences to find projects to get involved with near where they live • Help grow the reach and impact of existing and new citizen science projects Who Why WHAT HOW • A simple, lightweight web platform for citizen scientists to find projects and organisations can use to upload/promote projects • An engaging digital experience that makes it easy, fun and rewarding for participating • Start with existing State of Nature partners • Test and learn about the idea by co-designing and prototyping with audiences and project owners • Put open call out for wider participation for both users and project owners
  70. 70. 71 Aggregating Existing activities
  71. 71. 72 Aggregating Existing activities 1. Bring all existing projects together on one platform 2. Make the platform easily searchable for the public 3. Potential for project ratings/feedback 4. Potential for a rewards/ points system for users
  72. 72. aN example platform for aggregating citizen science projects, building a community and helping both public and scientists do better ‘citizen science’ work
  73. 73. 74 Co-creating propositions with key audiences e.g. Adventurists &/OR Farmers 1. New audiences e.g. adventurists &/or farmers 2. State of Nature partners, science/research experts 3. Designers, technologists, comms specialists, service designers • Finding ways to encourage people who are already out in nature, are connected to nature, to help gather useful information • Adventurists are particularly interesting and aspirational, new audiences with potential to spread idea more widely Who Why WHAT HOW • Challenge-based citizen science projects based on relevant data capture on species/habitats in those environments • Potential product/service/app design for information/data capture • Prototyping propositions together (vs. tradtional research groups) enables rapid test and learn and challenges assumptions • Bring different groups together with experts to design appropriate projects e.g. kayakers, climbers, surfers
  74. 74. Join the adventurists Citizen scientists + adventurers Pioneering wild science 1. Sign-up to become an adventurist 2. Receive a briefing pack, the app and a sampling toolkit 3. Go out and pioneer wild science 4. Send back your results 5. Help us grow the movement
  75. 75. 77 Develop engaging content to engage and inspire new audiences 1. New audiences e.g. explorer families, armchair enthusiasts, expert naturalists 2. State of Nature partners 3. Media and content partners • Seeing a resurgence/reconnection in popular culture to nature and wildness, engaging content, documentaries, films • An opportunity to tap into much wider audiences and engage them with a hook/call to action for citizen science/participation Who Why WHAT HOW • Partnership with leading content and media players to create new stories, engagement and action around nature connection using citizen science • Could link to seasonal, watch list species, habitat/place-based challenges which the public are invited to • Propose exploring early with content/media partners to co-design
  76. 76. 78 Potential content partners to engage and inspire new audiences to participate
  77. 77. 79 Rewarding and recognising expert naturalists for their citizen science contributions 1. Expert naturalists 2. State of Nature partners 3. Adventure, outdoor, equipment manufacturers/brands • The majority of the burden of recording, classification and analysis lies with the volunteer community of experts • Their continued engagement and expertise is critical to the citizen science approach - especially as we widen the audiences Who Why WHAT HOW • Partner with adventure, outdoor and technical equipment manufacturers to create an annual awards event • Recognise outstanding contributions to citizen science for nature across the expert volunteer community • Open call out for nominations • Crowd-based and expert voting, very simple online site • Bring together for a day and evening event • Sharing stories and learning, plus celebration and recognition
  78. 78. 80 Rewarding and recognising expert naturalists for their citizen science contributions
  79. 79. 81 Next steps Test and learn, prototyping and Collaboration Collaboration and involving the public/audiences in the design of the programme were seen as critical Not just as outcomes but a design principles to guide the process of creating a new State of Nature proposition When developing propositions, the participants at the Gather event consistently made reference to ‘action research’, ‘co- creation’ and ‘learning’ from audiences. If State of Nature is going to be a success it needs to embed these principles into this next phase of development, drawing on insights from audiences - existing and prospective - through hands-on prototyping and subsequent testing of assumptions.
  81. 81. 83 As engagement and participation increase, the diversity of funders will increase as well 1.0 2.0 3.0 Science-led Narrow expert involvement Expert guided Purposeful public engagement Expert + public shaped Sustained public engagement Growing science capacity Niche/highly challenging funding environment Core funding via environmental and conservation charities and scientific funders Broader scope of foundations interested in nature engagement and education (i.e. Esmee Fairbairn). Potential to engage brands aligned with nature and our wider audiences and pioneering technology brands Potential for self- sustaining and crowd- funding grows Increasing number of brands responding to reach and numbers Technology firms responding to platform needs
  82. 82. 84 A range of different Funders already fund and express interest in citizen science projects Community grant makers brands Technology firms Governments Science and health funders
  83. 83. 85 success in funding this bigger Citizen Science vision relies on joining the dots around wider impacts beyond pure conservation Physical health Community building Conservation Education Citizen Science Mental health
  84. 84. 86 engagement and Widening the audience is key to funders “Citizen science engages people in scientific enquiry and discovery - but GREAT citizen science engages people in activities that help them become excited about the scientific discovery when that wasn't their natural starting point. CRUK's Cell Slider spoke to an audience of people interested in supporting CRUK's mission - Reverse the Odds spoke to game players who became more interested in CRUK's mission through their engagement with the citizen science product. What might this look like for those not currently engaging with nature, but through playful and useful experiences can be brought into wanting to engage further?” Dan Sutch, formerly of Nominet Trust Now starting up Centre for Acceleration of Social Technology
  85. 85. 87 Deepening impact by meeting people where they are at on things they care about “A group of parents might not be natural campaigners for environmental issues, but adding sensors to their child's pushchairs gives them the data to care about, and campaign about levels of air pollution in their local area. Not because of 'environmental reasons' but because of their children's health. These tools help people with personal passions care about the natural environment. It's this learning journey - that starts with individuals' own interests and passions, provides them tools and opportunities - that leads to wider engagement with nature and resulting social benefits - because through technology you've giving them a reason to care and to engage with the environment” Dan Sutch, formerly of Nominet Trust Now starting up Centre for Acceleration of Social Technology
  86. 86. 88 The importance of technology “More and more funders are becoming interested in the role technology can play to address social issues. The idea of tech as an add on, or simply a collection of websites is disappearing as funders are seeing more examples of tech really shifting the way in which we can design ways of creating social value. Comic Relief's first digital fund has just closed; Nominet Trust continue to focus there and Esmee, Paul Hamlyn etc are each developing digital areas of focus. This brings two things - specific digital funds and better acceptance of digitally-focused applications to traditional funds” Dan Sutch, formerly of Nominet Trust Now starting up Centre for Acceleration of Social Technology
  87. 87. 89 Examples Potential Funders for State of Nature Foundations and Trusts 1. Esmee Fairbairn 2. Garfield Weston 3. Underwood Trust 4. John Ellerman Foundation 5. CHK Charities 6. Ernest Cook 7. Dulverton Trust 8. Scott Bader Commonwealth Global Charity Fund 9. Calouste Gulbnekian 10.Nominet Trust 11. Central for Accelerating Social Technology 12. 13.Wellcome Trust Equipment manufacturers 1. Canon 2. Nikon 3. Pentax 4. Bushnell Community-based brands 1. Sainsbury’s 2. Waitrose Outdoor / countryside brands 1. John Deere 2. Patagonia 3. North Face 4. Mule Bars Technology brands 1. Google 2. Facebook / Instagram Crowd funding 1. Experiment?
  88. 88. 90 Enabling the partnership to drive the initiative • Decision-making structure - One that allows quick decisions to be made without laborious organisational sign-offs • Enabling multiple ways to participate - some organisations might want to push harder and support more than others, we need to make it easy for everyone to contribute what they can to make this bigger effort work • Shared data - Sharing existing data and opening up as much as possible to each other and the public • Co-commissioning - Creating a simple framework for co-commissioning and individual projects that develop the initiative e.g. undertaking any prototyping and development work • Agreeing common frameworks - Where possible, on data formats and sharing the citizen science data that comes out of projects