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WHY?
A PUBLIC NOT ENGAGED WITH NATURE WON’T LOVE NATURE
AND A PUBLIC THAT DOESN’T LOVE NATURE
WON’T BE MOTIVATED TO PROTEC...
2
shaping a new collective vision for
the State of nature partnership approach
Building on
solid foundation
scientific rep...
3
GATHER MISSION
ENGAGEMENT &
COMMUNICATIONS
Scope out
Aggregator
Local State of
Nature Product
Audience specific
Hero pro...
planning for prototyping and development phase
detailed project plan
October to February 2015
Shaping Hatching
Audience Im...
The people’s
state of nature
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Gather development phase overview

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Gather development phase overview

  1. 1. WHY? A PUBLIC NOT ENGAGED WITH NATURE WON’T LOVE NATURE AND A PUBLIC THAT DOESN’T LOVE NATURE WON’T BE MOTIVATED TO PROTECT IT “THE UK’S NATURE IS IN TROUBLE… WORK IS CURRENTLY UNDERWAY TO IMPROVE THE SITUATION BY INCREASING THE QUALITY AND QUANTITY OF SPECIES MONITORING AND RECORDING SCHEMES, HOWEVER CURRENT INITIATIVES ARE NOT SUFFICIENT TO FULLY REDRESS THESE IMBALANCES” “WE ARE FAILING TO ENGAGE THE WIDER PUBLIC IN ENGAGING WITH AND CARING FOR THE NATURAL WORLD”
  2. 2. 2 shaping a new collective vision for the State of nature partnership approach Building on solid foundation scientific report TO Grow a diverse Learning community with a love for nature Data Facts Evidence Representation Accuracy Stories Engagement Places Connection Fun
  3. 3. 3 GATHER MISSION ENGAGEMENT & COMMUNICATIONS Scope out Aggregator Local State of Nature Product Audience specific Hero product proPositions Explore potential bigger challenge tasks Can we through a combination of smart and social tech, place based experiences, challenges, content, data, science and storytelling engage a big audience to become active participants, citizen scientists and stewards of their local natural places and spaces? And through this kickstart a falling back in love with nature through the eyes, ears, hearts and minds of real people in real places? five areas of inquiry for next phase Develop a new collaborative brand, communications approach, engagement principles, key messages and vision for the ‘GATHER”. To include name, look and feel, tone of voice, language and mission. Key Messages/asks to start building the community Expressed initially through simple web and social web presence Alongside this develop a number of vision statements for the project to test with the wider collaboration during the Swarm phase The focus of this project is on creating something that is new and complements all the partners existing work around citizen science and engagement with nature at a local place-based level. This is not about replicating what we already do. This is a chance to experiment with a new way of working. Agile, collaborative, experimental and open while co-creating something unique with the potential to bring new audiences into nature-focused citizen science and place-based nature engagement. How do we bring new audiences into what we already have? Scoped out recommendation of what is needed to deliver the optimum solution for our phase one launch. An audit of existing CitSci platforms for nature What is best practice for web based aggregators? Key components, platforms, data sets, assets, tools, apps and building blocks? Implications for technology, platforms, support, partners, resource, funds etc, biz case Working with key audience groups, and looking at existing projects as well as from scratch, start to concept new propositions, challenges and products, including user journey and experience , engagement features etc. Identify existing audience networks and opportunities across the GATHER group for learning and testing The collaboration has been really clear that a key focus at this phase should be local state of nature stories. How could we make it simple, fun and interesting for people to start to notice, log, share and surface their local states of nature ? How could we use existing apps, platforms,social technologies and behaviours to help build a prototype which gave people different ways to contribute/ participate e.g photos, tweets, sounds, words, video etc Call out to internal organisation networks and wider science networks to surface the big UK nature science challenges that conservationists and scientists feel are in need of additional resource/support that the public could potentially meaningfully support. Use these to frame up the challenges for the swarm, that the makers and scientists could explore together (e.g. cellslider.net)
  4. 4. planning for prototyping and development phase detailed project plan October to February 2015 Shaping Hatching Audience Immersion and Scoping of Five AREAs Development of solutions and Prototyping with audiences Oct-Nov Dec 2/3 Scoping and development of the five areas of enquiry. Deep audience immersion where needed, with film and rich reporting for the swarm. Engagement with experts as well as the wider learning community to input the collective intelligence leading into the swarm. Development of web presence with look/feel etc. Rapid prototyping and co-creating Swarm programme to develop the concepts into prototypes. Currently planned for Bristol, with over 50 people from the founding members, social innovators and creative maker communities. The two days produces outputs that can then be used in the next phases of the project Build Sustainable Platform + Collaborative Venture Applications to key funds/foundations/partners for launch funding, establishing collaborative project/venture Swarm Sense making & packaging for further development Dec - Feb Taking the output of the swarm and developing the best ideas & solutions further. Packaging these to existing and new partners and funders for further development into the next phase
  5. 5. The people’s state of nature

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