The idea behind smart.shopper was to provide users with an intelligent way to navigate malls. This was supposed to be built as a mobile app but back in 2006 we didn't have iPhones so we figured that we'll start by building a desktop version and then figure out how to make it a mobile app later. The overall idea behind the app was to let the user do the following: - Navigate malls the same way that people navigate streets on Google Maps - Search the various stores in the mall and their inventory - Create an itinerary around the mall - Figure out where would be the optimal place to park given the list of stores the person plans on visiting - and more..