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HOW MUCH AREBRANDS WORTH?PRESENTED BY:BEN, JONATHAN, STEPHANIE, & JERRY
TOP 10 MOST VALUABLEGLOBAL BRANDSRank   Brand           Name            Brand Value 1                    Apple Inc.       ...
BANKRUPT
BANKRUPT
BANKRUPT
BANKRUPT
WHY DO BRANDS GOBANKRUPT?Failed to Understand Market Conditions• Failed to innovate• Ignored competitors• Didn’t listen to...
THE PROCESS OFBUYING DEAD BRANDS                        Brand                        Brand                        Design  ...
It went bankrupt twice…1. Inability to adapt the trend of digitalize   photography2. Stop manufacturing instant cameras   ...
UNDER THE BRAND                PogoNAME                               Manufactured & distributed                          ...
GL20Instant capture and upload    GL30photos with build-in camera   Digital camera +printer+                              ...
LICENSING                             Pogo, 2008                                      Manufactured & distributed          ...
ANOTHER EXAMPLE                                             1Million                                        Trade mark&   ...
ANOTHER CREATIVE WAY TOUTILIZE REVIVING BRAND                17Million• Domain name• Trade mark    Cheaper than
DISCUSSION
1. Do you think consumer are aware of the fact thatthese brands had gone bankrupt?2. If not, do you think this business is...
4.How much would you pay for thebrand?(Back to its peak day in2000, it wasconsidered to value $15 billion.)5.How would you...
How much a brand worth
How much a brand worth
How much a brand worth
How much a brand worth
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How much a brand worth

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How much a brand worth

  1. 1. HOW MUCH AREBRANDS WORTH?PRESENTED BY:BEN, JONATHAN, STEPHANIE, & JERRY
  2. 2. TOP 10 MOST VALUABLEGLOBAL BRANDSRank Brand Name Brand Value 1 Apple Inc. $182,951M 2 IBM $115,985M 3 Google $107,857M 4 McDonald’s $95,188M 5 Microsoft $76,651M 6 The Coca-Cola Company $74,286M 7 Phillip Morris USA $73,612M 8 AT&T $68,870M 9 Verizon Wireless $49,151M 10 China Mobile $47041M
  3. 3. BANKRUPT
  4. 4. BANKRUPT
  5. 5. BANKRUPT
  6. 6. BANKRUPT
  7. 7. WHY DO BRANDS GOBANKRUPT?Failed to Understand Market Conditions• Failed to innovate• Ignored competitors• Didn’t listen to what consumers wanted• Expanded too quickly
  8. 8. THE PROCESS OFBUYING DEAD BRANDS Brand Brand Design Name Logo Promise Assets Real Estate Marketing Employees Inventory Collateral
  9. 9. It went bankrupt twice…1. Inability to adapt the trend of digitalize photography2. Stop manufacturing instant cameras and films, and failed to improve business model. Apr. 2009, $88 M
  10. 10. UNDER THE BRAND PogoNAME Manufactured & distributed by Summit Global Group Parent Company: PLR XS Sports Video Camera Manufactured & distributed by C&A Marketing 2010 Wii Gaming Pad Manufactured & distributed by JWIN
  11. 11. GL20Instant capture and upload GL30photos with build-in camera Digital camera +printer+ display GL10 Portable photobooth
  12. 12. LICENSING Pogo, 2008 Manufactured & distributed by Summit Global Group Parent Company: PLR X 2010 XS Sports Video Camera Manufactured & distributed by C&A MarketingTHE CLASSICS STILL GOON… 2009 Wii Gaming Pad Manufactured & distributed by JWIN
  13. 13. ANOTHER EXAMPLE 1Million Trade mark& Website• Huge amount of traffic• 5 million loyal customers’ Email account
  14. 14. ANOTHER CREATIVE WAY TOUTILIZE REVIVING BRAND 17Million• Domain name• Trade mark Cheaper than
  15. 15. DISCUSSION
  16. 16. 1. Do you think consumer are aware of the fact thatthese brands had gone bankrupt?2. If not, do you think this business is kind of deceivingcustomers? Do you this is a potential problem onceconsumers are aware of the fact that these brandswent bankrupt at one point?3. Do you agree with using a dead brand to shorten thetime and effort of generating brand awareness is agood strategy that can be a long run for the brand?
  17. 17. 4.How much would you pay for thebrand?(Back to its peak day in2000, it wasconsidered to value $15 billion.)5.How would you utilize the brand?What kind of product category areyou going to license?6.Jamie Salter, the CEO ofAuthentic Brands, said that peopleare very likely to buy paper usingKodak brand name.Do you think that is true? Why?

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