THE POWER of LINKING
What Works & What Doesn’t
John Ben DeVette
Asia General Manager
& Asst. Vice President
EBSCO Informat...
The Power of Linking
• Part I …… Definitions and General
Introduction
• Part II …... Pricing of Online Journals
• Part III...
DEFINITIONS and a
GENERAL INTRODUCTION
PART I
TWO types of ELECTRONIC ‘JOURNALS’
1. PRIMARY PUBLISHER created.
Online edition of the print journal
Available title-by-ti...
What is the difference between an
AGGREGATOR and a GATEWAY?
• Aggregator
– A secondary publisher
who licenses
FULLTEXT CON...
Growth of Online Journals
• EBSCO’s title file contains approximately 260,000
publications
• Approximately 10,000 unique o...
+10,000 Online Journals
• Feb 97 850 online jnls
• Jun 97 1,300
• Feb 98 2,200
• Jun 98 2,700
• Sep 99 3,622
• Mar 00 5,39...
Total number of online journals
being offered by Primary Publishers
According to the NewJour website list
10,880 electroni...
“Secondary” e-journals
• Many secondary publishers are also
creating electronic versions of print journals
• EBSCO Host ha...
Small overlap between primary
online journals and secondary e-
journals
• 10,000 online journals + 6,000 e-journals –
2,00...
PRICING OF ONLINE
JOURNALS
PART II
83%
17%
Print is still being tied to the online
edition most of the time
A print
subscription is
required in order
to get ...
How Publishers are PricingHow Publishers are Pricing
Online JournalsOnline Journals
Online comes free
with purchase of pri...
Most of the time
it is impossible to order
only the electronic edition
• Publishers are afraid that cutting the
connection...
New Pricing Models
 Database vendors sell access to
individual journal subscriptions
and articles …online Pay-per-view
 ...
New Collaborations
Electronic linking between
traditional competitors
Linking between ILS vendors,
database vendors, sub...
DIS-INTERMEDIATION
DEFINITION: “to remove the middle
layers of the supply chain so that
consumers can go direct
to the man...
DIS-INTERMEDIATION
Publishers are trying to
sell direct to libraries
and “cut out”
subscription agents.
PASSWORDS &
USER LICENSES
• DIFFICULT because
– PUBLISHERS ARE WORRIED ABOUT
COPYRIGHT
– LICENSE AGREEMENTS with
publisher...
The California Solution
• The University of California System
– Berkeley, Stanford, USC, etc.
• EBSCO represents this cons...
DEVELOPMENTS &
TRENDS in LINKING
PART III
An example of Linking from
Academic Search Premier to the
Publisher via EBSCO Online #1
An example of Linking from
Academic Search Premier to the
Publisher via CROSSREF #1
PubMed Central
• The NLM and NIH are creating a freely accessible
web-based public library of information in the
sciences
...
List of Journals available in PubMed
Available Journals
• Arthritis Research
• BMC Journals
• BMJ
• Breast Cancer Research...
The most sophisticated linking
available today: SFX
SFX Expensive, but powerful
pop-up window w/ links
SFX pop-up screen #2
SFX pop-up Screen #3
LC catalog
SFX pop-up screen #4
J STOR
SFX POP-UP $5
DEAD END …
AUTHENTICATION is still a
problem
EBSCO ONLINE reader screen
EBSCO ONLINE Journal Details:
Proc. Of Nat Academy of Sciences
PNAS article abstract on
Developmental Biology
PNAS article citation on PubMed
PubMed (PNAS) “LinkOut”
feature goes to article. EO
authenticates via IP.
YOU CAN LINK
OVER TO THE
FULLTEXT BY
CLICKING HE...
Online Titles in PubMed
• 4,000+ print titles indexed
• ~ 30% of titles in MEDLINE are available
electronically
• 1350 ava...
AggregatorAggregator
databasedatabase
Gateway toGateway to
primary publishersprimary publishers
Library & UniversityLibrar...
People prefer to use ONE interface, and at
the most, 3 databases (when doing research)
• Most libraries today have
more th...
EBSCO Online
LINKS TO 7500+ JOURNALS … THE BEST IN THE
WORLD TODAY !!!
LINKS TO 7500+ JOURNALS … THE
BEST IN THE WORLD TOD...
MY RECOMMENDATIONS
What You Should do
to be Ready for the Future
PART IV
FOCUS
on the NEEDS of the USER
...and have one
INFORMATION BUDGET
for flexibility in buying
different media.
When you buy information should
you order ala carte or simply buy
today’s special?
Do you want to pick and choose the
info...
MEASURE & COUNT information usage
IF YOU DON’T COUNT, YOU DON’T
KNOW!!!
LIBRARY
USAGE
STUDIES
VENDOR
GENERATED
STATISTICS
USAGE
STATISTICS
• Both EBSCOhost & EBSCO Online keep user statistics
by user, by title, and by database
• IDENTIFY CORE T...
Invest more time and resources into
training people how to search
• Web-based search engines appear simple, but the
concep...
HOW MUCH MONEY ARE
YOU SPENDING ON …
1. PAPER JOURNALS
2. E-journals
3. Databases.
4. (and soon) e-books
AVOID THINKING...
“HOW MUCH MONEY
ARE WE BUDGETING
FOR SERIALS, HOW
MUCH ON
ELECTRONIC MEDIA ,
AND HOW MUCH ON
DOCUMENTS??...
INFORMATION
SPENDINGPRINT
JOURNALS
ELECTRONIC JOURNALS
DOCUMENTS
ONE
BUDGET!
Investing money in
technology alone will
not insure success.
The medium is the
main attraction for
many of the
electronic ...
Libraries must live in a
DIGITAL
ENVIRONMENT
• CONNECTIVITY, LINKING,
CONSORTIA are all important
terms
• Cooperate and Sh...
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The Power of Linking: What Works, and What Doesn't.

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  • UC system has their own unique database license agreement that they have given to EBSCO and that we then take to the publishers and negotiate with them. It’s a very complicated process, and if UC tried to do it themselves, publisher by publisher, it would take months to years to finish even 10 agreements. Therefore they outsource the job to EBSCO.
  • The Power of Linking: What Works, and What Doesn't.

    1. 1. THE POWER of LINKING What Works & What Doesn’t John Ben DeVette Asia General Manager & Asst. Vice President EBSCO Information Services
    2. 2. The Power of Linking • Part I …… Definitions and General Introduction • Part II …... Pricing of Online Journals • Part III …. Developments & Trends in Linking • Part IV …. My Recommendations: What You Should do to be Ready for the Future
    3. 3. DEFINITIONS and a GENERAL INTRODUCTION PART I
    4. 4. TWO types of ELECTRONIC ‘JOURNALS’ 1. PRIMARY PUBLISHER created. Online edition of the print journal Available title-by-title, or publisher-by- publisher 2. SECONDARY PUBLISHER Abstract & Index of Fulltext in a pre- packaged aggregated database
    5. 5. What is the difference between an AGGREGATOR and a GATEWAY? • Aggregator – A secondary publisher who licenses FULLTEXT CONTENT from primary publishers – This content is maintained on its own server – Includes most fulltext abstracts – i.e. EBSCOhost, Gale, Ovid • Gateway – An entity that provides consolidated access and searching across titles to a variety of journals. Content may or may not be housed on the gateway provider’s server. The gateway does not try to create its own version of the content. – Primarily a linking service – Kinokinia’s OJ Web, Maruzen’s E-Journal Svc., EBSCO Online.
    6. 6. Growth of Online Journals • EBSCO’s title file contains approximately 260,000 publications • Approximately 10,000 unique online journals that are available for subscription today – Have a price – Or come free with print – Or are a mainstream title (like a SPARC publication).
    7. 7. +10,000 Online Journals • Feb 97 850 online jnls • Jun 97 1,300 • Feb 98 2,200 • Jun 98 2,700 • Sep 99 3,622 • Mar 00 5,398 • Sept 01 10,000+ Compared to over 260,000 titles in printCompared to over 260,000 titles in print 850 1,300 2,200 2,700 3,662 5,398 10,000+ 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Feb 97 Jun 97 Feb 98 Jun 98 Sep-99 Mar-00 Aug-01
    8. 8. Total number of online journals being offered by Primary Publishers According to the NewJour website list 10,880 electronic journals being published as of August 31, 2001 http://gort.ucsd.edu/newjour/
    9. 9. “Secondary” e-journals • Many secondary publishers are also creating electronic versions of print journals • EBSCO Host has approximately 6,000 unique e-journals that we scan ourselves
    10. 10. Small overlap between primary online journals and secondary e- journals • 10,000 online journals + 6,000 e-journals – 2,000 overlap titles = 14,000 unique electronic titles available via the Web today.
    11. 11. PRICING OF ONLINE JOURNALS PART II
    12. 12. 83% 17% Print is still being tied to the online edition most of the time A print subscription is required in order to get the online Online is available without purchase of print [Based on EBSCO’s title file][Based on EBSCO’s title file]
    13. 13. How Publishers are PricingHow Publishers are Pricing Online JournalsOnline Journals Online comes free with purchase of print 62% 38% Online plus print combo priced more than print
    14. 14. Most of the time it is impossible to order only the electronic edition • Publishers are afraid that cutting the connection between print and online will reduce sales even more • Storing the print is still the cheapest and most dependable form of archival • This was the experience of the California State Universities’ JACC consortium project.
    15. 15. New Pricing Models  Database vendors sell access to individual journal subscriptions and articles …online Pay-per-view  Journal publishers are creating their own databases  Subscription agents function as consortia managers
    16. 16. New Collaborations Electronic linking between traditional competitors Linking between ILS vendors, database vendors, subscription vendors, and publishers
    17. 17. DIS-INTERMEDIATION DEFINITION: “to remove the middle layers of the supply chain so that consumers can go direct to the manufacturer.” The B2B* Movement has everyone looking for ways to “cut out the middle man” * B2B means “B to B” or Business to Business.
    18. 18. DIS-INTERMEDIATION Publishers are trying to sell direct to libraries and “cut out” subscription agents.
    19. 19. PASSWORDS & USER LICENSES • DIFFICULT because – PUBLISHERS ARE WORRIED ABOUT COPYRIGHT – LICENSE AGREEMENTS with publishers are VERY COMPLICATED – Try to USE AN AGENT who will do the NEGOTIATIONS FOR YOU.
    20. 20. The California Solution • The University of California System – Berkeley, Stanford, USC, etc. • EBSCO represents this consortia to negotiate with publishers for price discounts • Require special terms: ILL to corporate partners.
    21. 21. DEVELOPMENTS & TRENDS in LINKING PART III
    22. 22. An example of Linking from Academic Search Premier to the Publisher via EBSCO Online #1
    23. 23. An example of Linking from Academic Search Premier to the Publisher via CROSSREF #1
    24. 24. PubMed Central • The NLM and NIH are creating a freely accessible web-based public library of information in the sciences • This is a natural extension of Medline and PubMed which is also free for public use • Form a central archive of research in the life sciences. Perpetual access! • Medicine and the life sciences research in a freely accessible, fully searchable, interlinked form. http://www.pubmedcentral.nih.gov/
    25. 25. List of Journals available in PubMed Available Journals • Arthritis Research • BMC Journals • BMJ • Breast Cancer Research • Critical Care • Genome Biology • Molecular Biology of the Cell • Proceedings of the National Academy of Sciences of the Unit Forthcoming Journals • Biochemical Journal • Bulletin of the Medical Library Association • Canadian Medical Association Journal • EMBO Journal • Journal of the American Medical Informatics Association (JAMIA) • Journal of Medical Entomology • Nucleic Acids Research • The Plant Cell • Plant Physiology • Many others …..
    26. 26. The most sophisticated linking available today: SFX
    27. 27. SFX Expensive, but powerful pop-up window w/ links
    28. 28. SFX pop-up screen #2
    29. 29. SFX pop-up Screen #3 LC catalog
    30. 30. SFX pop-up screen #4 J STOR
    31. 31. SFX POP-UP $5 DEAD END … AUTHENTICATION is still a problem
    32. 32. EBSCO ONLINE reader screen
    33. 33. EBSCO ONLINE Journal Details: Proc. Of Nat Academy of Sciences
    34. 34. PNAS article abstract on Developmental Biology
    35. 35. PNAS article citation on PubMed
    36. 36. PubMed (PNAS) “LinkOut” feature goes to article. EO authenticates via IP. YOU CAN LINK OVER TO THE FULLTEXT BY CLICKING HERE !
    37. 37. Online Titles in PubMed • 4,000+ print titles indexed • ~ 30% of titles in MEDLINE are available electronically • 1350 available in electronic formats from more than 40 publishers and aggregators • PubMed has links to 1200 titles, but they require a password to see the article
    38. 38. AggregatorAggregator databasedatabase Gateway toGateway to primary publishersprimary publishers Library & UniversityLibrary & University NetworkNetwork The Integration Process: Linking Reference databases with the Library’s OPAC with the Publishers
    39. 39. People prefer to use ONE interface, and at the most, 3 databases (when doing research) • Most libraries today have more than 10 different and UNCONNECTED databases available. And they all use different search interfaces
    40. 40. EBSCO Online LINKS TO 7500+ JOURNALS … THE BEST IN THE WORLD TODAY !!! LINKS TO 7500+ JOURNALS … THE BEST IN THE WORLD TODAY !!!
    41. 41. MY RECOMMENDATIONS What You Should do to be Ready for the Future PART IV
    42. 42. FOCUS on the NEEDS of the USER ...and have one INFORMATION BUDGET for flexibility in buying different media.
    43. 43. When you buy information should you order ala carte or simply buy today’s special? Do you want to pick and choose the information you give to your users, or do you want the publishers to choose for you?
    44. 44. MEASURE & COUNT information usage IF YOU DON’T COUNT, YOU DON’T KNOW!!! LIBRARY USAGE STUDIES VENDOR GENERATED STATISTICS
    45. 45. USAGE STATISTICS • Both EBSCOhost & EBSCO Online keep user statistics by user, by title, and by database • IDENTIFY CORE TITLES • Delete low use subscriptions USAGE STATISTICS ARE THE KEY!. ACCESS versus OWNERSHIP
    46. 46. Invest more time and resources into training people how to search • Web-based search engines appear simple, but the concept of smart-linking is not • Researchers must be encouraged to keep on digging.
    47. 47. HOW MUCH MONEY ARE YOU SPENDING ON … 1. PAPER JOURNALS 2. E-journals 3. Databases. 4. (and soon) e-books
    48. 48. AVOID THINKING... “HOW MUCH MONEY ARE WE BUDGETING FOR SERIALS, HOW MUCH ON ELECTRONIC MEDIA , AND HOW MUCH ON DOCUMENTS???”
    49. 49. INFORMATION SPENDINGPRINT JOURNALS ELECTRONIC JOURNALS DOCUMENTS ONE BUDGET!
    50. 50. Investing money in technology alone will not insure success. The medium is the main attraction for many of the electronic services available today.
    51. 51. Libraries must live in a DIGITAL ENVIRONMENT • CONNECTIVITY, LINKING, CONSORTIA are all important terms • Cooperate and Share Resources with each other • Build (virtual) bridges!

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