The Cald Communication Workshop

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Presentation for FNF change management workshop in Bangkok, Feb 2009

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The Cald Communication Workshop

  1. 1. The CALD Communication Workshops By: Siegfried Herzog
  2. 2. Modernization Objectives <ul><li>Parties have developed a clear brand </li></ul><ul><li>Parties see political communication as one of their primary tasks </li></ul><ul><li>Parties develop mechansims to define messages and target groups </li></ul>
  3. 3. Practical objectives <ul><li>Parties have developed an understanding of a successful political message </li></ul><ul><li>Parties have developed an understanding of a good media mix </li></ul><ul><li>Parties have developed an understanding of creative message delivery </li></ul><ul><li>Parties are at the cutting edge of using modern information technology </li></ul>
  4. 4. CALD objectives <ul><li>CALD has an effective and evolving communication strategy </li></ul><ul><li>CALD practices what it preaches, using modern technology effectively </li></ul><ul><li>CALD becomes a key ressource for communication training for its members </li></ul>
  5. 5. Instruments <ul><li>Learning from each other – inside stories and examples from Asian campaigns with regard to </li></ul><ul><li>Messaging: Senate campaigns 2004 and 2007 Philippines </li></ul><ul><li>Branding: Taiwanese elections </li></ul><ul><li>Good TV ads: Taiwan, Philippines </li></ul><ul><li>Use of new media: Korea, Taiwan, Malaysia, Philippines </li></ul>
  6. 6. Practical training <ul><li>Comparison and analysis of Websites </li></ul><ul><li>Basics of blogging </li></ul><ul><li>Basics of podcasting and videocasting </li></ul><ul><li>Developing a communication plan with a mix of instruments </li></ul>
  7. 7. Commonalities <ul><li>High-level input </li></ul><ul><li>Group work – practical training </li></ul><ul><li>Try to cover new ground in each workshop </li></ul><ul><li>CALDs own communication improves from workshop to workshop </li></ul>
  8. 8. Open issues <ul><li>Limited follow-up with parties </li></ul><ul><li>Direct impact not easy to measure </li></ul><ul><li>Steady work on various aspects or standard module? </li></ul>

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