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Changeworks Communications Aug09short


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A short overview about Changeworks Communications

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Changeworks Communications Aug09short

  1. 1. How we can benefit your business Changeworks Communications
  2. 2. About Us <ul><li>But how we benefit you </li></ul>
  3. 3. Changeworks Communications <ul><li>Established 2007 </li></ul><ul><li>18 years industry experience in B2B marketing </li></ul><ul><li>Chartered Marketer and Chartered PR </li></ul><ul><li>Smart, creative and media savvy </li></ul><ul><li>Low cost base and superb value for money </li></ul><ul><li>Quality processes and systems – PRCA and CIM charter </li></ul><ul><li>Employees – 4, plus a network of 8+ associates </li></ul>
  4. 4. What? <ul><li>Communication for Change </li></ul><ul><ul><li>Change perceptions </li></ul></ul><ul><ul><li>Change positioning </li></ul></ul><ul><ul><li>Change attitudes </li></ul></ul><ul><ul><li>Change behaviour </li></ul></ul><ul><ul><li>Change success </li></ul></ul>
  5. 5. Who? <ul><li>Sue Tupling </li></ul><ul><ul><li>Scientific, technical and marketing background </li></ul></ul><ul><ul><li>18 years in marketing, senior level experience </li></ul></ul><ul><li>Master Practitioner of Neuro Linguistic Programming (over 80 days NLP training) </li></ul><ul><li>Accredited executive coach (Academy of Executive Coaching) </li></ul><ul><li>Certified trainer of business-focused NLP (ANLP) </li></ul><ul><li>NLP Certificate in Teaching Excellence (Society of NLP) </li></ul><ul><li>ILM Leadership Award Level 5 </li></ul><ul><li>MSc and BSc (Hons) - Aston University and University of Aberdeen </li></ul><ul><li>CIM Professional Postgraduate Diploma in Marketing </li></ul><ul><li>E Marketing Award (CIM) </li></ul><ul><li>Chartered Marketer </li></ul><ul><li>Full member of CIM and CIPR </li></ul><ul><li>Tiffany Clowes </li></ul><ul><ul><li>graduate from the University of Winchester with 2 .1BA Honours Degree in Film and American Culture. </li></ul></ul><ul><ul><li>undergone work experience at London's BBC Television Centre which gave her professional insights into the industry. </li></ul></ul><ul><ul><li>lived in the USA for six months after being chosen to take part in an American Exchange Programme coordinated by her University. </li></ul></ul><ul><li>Martin Farrow </li></ul><ul><ul><li>20 years experience in journalism and PR </li></ul></ul><ul><ul><li>worked for a number of local and regional newspapers as well as both private and public sector organisations. </li></ul></ul><ul><li>Leila Maia </li></ul><ul><ul><li>Graduate in marketing and psychology from Keele University, first class honours </li></ul></ul><ul><ul><li>Dissertation on memory and brand </li></ul></ul><ul><ul><li>Experience in marketing research </li></ul></ul>
  6. 6. Associates <ul><ul><li>Glenn Devey </li></ul></ul><ul><ul><ul><li>An executive coach who is also a trainer of accelerated learning and NLP. </li></ul></ul></ul><ul><ul><li>Robert Johnston </li></ul></ul><ul><ul><ul><li>A graphic designer with 25 years experience. </li></ul></ul></ul><ul><ul><li>Robin Meczes </li></ul></ul><ul><ul><ul><li>A freelance journalist and PR and communications specialist. </li></ul></ul></ul><ul><ul><li>Sarah Brassington </li></ul></ul><ul><ul><ul><li>An experienced Web Developer, with a full understanding of online marketing strategies. </li></ul></ul></ul><ul><ul><li>Michelle Renhard </li></ul></ul><ul><ul><ul><li>An experienced HR professional and freelance trainer of NLP and leadership </li></ul></ul></ul><ul><ul><li>Anita Houghton </li></ul></ul><ul><ul><ul><li>A qualified counsellor for both the Myers Briggs Type Indicator and FIRO Element B. </li></ul></ul></ul><ul><ul><li>Vero Pepperell </li></ul></ul><ul><ul><ul><li>A social media specialist </li></ul></ul></ul>
  7. 7. Relevant Experience <ul><li>Finning/Caterpillar </li></ul><ul><li>Briggs Equipment </li></ul><ul><li>Cooper SH </li></ul><ul><li>SMV </li></ul><ul><li>Malcolm Group </li></ul><ul><li>Hoppecke Industrial Batteries </li></ul><ul><li>Power Panels Electrical Systems </li></ul><ul><li>Brandauer </li></ul><ul><li>VTS </li></ul><ul><li>Semta ( the Sector Skills Council for science, engineering and manufacturing technologies) </li></ul><ul><li>The National Skills Academy for Manufacturing </li></ul><ul><li>Other experience: </li></ul><ul><li>International Stress Management Association </li></ul><ul><li>Chartered Institute of Marketing </li></ul><ul><li>Chartered Institute of Public Relations </li></ul><ul><li>The Coaching Foundation </li></ul><ul><li>Industrial Tyre Association </li></ul>
  8. 8. Our Approach
  9. 9. Our Services
  10. 10. Case Studies
  11. 11. Public Relations
  12. 14. More than PR ... <ul><li>Communicating identity and mission </li></ul><ul><li>Online press and media centre </li></ul><ul><li>Development of key messages </li></ul><ul><li>Web 2.0 communication and social marketing </li></ul><ul><li>Communications Audits </li></ul><ul><li>Change management </li></ul><ul><li>Crisis Management </li></ul><ul><li>Copywriting and design </li></ul><ul><li>Communications Training </li></ul><ul><li>Business Coaching for Improved Communication </li></ul><ul><li>Modelling Excellence </li></ul><ul><li>News stories </li></ul><ul><li>Podcasts, videocasts and RSS feeds for your news </li></ul><ul><li>Editorial reviews </li></ul><ul><li>Case histories and applications </li></ul><ul><li>Exclusive articles and features </li></ul><ul><li>Creative campaigns and concepts for the media </li></ul><ul><li>Press conferences and receptions </li></ul><ul><li>Press visits and interviews </li></ul><ul><li>Company profiles </li></ul>
  13. 15. Online - Social
  14. 17. Online Media Centre
  15. 18. PR 2.0 - New Rules of PR <ul><li>Online Media Centre </li></ul><ul><li>breaking new ground ,integrated format </li></ul><ul><li>Developed in partnership with our supplier to achieve this. </li></ul><ul><li>It is hosted on a sub domain of our site, or as your own ‘White Label’ site with your chosen domain and branding </li></ul><ul><li>You will have your own URL and sub-section </li></ul><ul><li>populate it with your releases, with html pages and rss feeds as well as a url and page title that is seo friendly . </li></ul><ul><li>database driven image library and images will be tagged and captioned for seo optimisation. </li></ul><ul><li>The case study section is also database driven -short summary and link to a pdf download of the full case study </li></ul><ul><li>Audio/podcast section and video section – all tagged and referenced. </li></ul><ul><li>The virtual press pack will include a pdf download and there is a 'bio' section. </li></ul><ul><li>Ths service will greatly enhance the issue and broadcast of your news as well as improve your Google rankings and SEO results. </li></ul><ul><li>PR 2.0 </li></ul><ul><li>PR optimised for SEO and google rankings </li></ul><ul><li>Churn out news releases, fast and furious and cheap! </li></ul><ul><li>Monitor and participate in the blogosphere </li></ul><ul><li>Use as a learning portal </li></ul><ul><li>White Papers – google adwords campaigns </li></ul><ul><li>RSS feeds from OMC </li></ul><ul><ul><li>Feeding the news </li></ul></ul><ul><li>Tags for del.icious, digg etc </li></ul><ul><li>Use of multimedia for high SEO results </li></ul><ul><li>Keyword rich releases </li></ul><ul><li>Online press conferences </li></ul><ul><ul><li>Webinars, via Webex/ Live Meeting </li></ul></ul>
  16. 19. Websites and E-Books
  17. 20. eNewsletters & Surveys
  18. 21. Print
  19. 22. Multimedia <ul><li>Photography, Video, Audio and Podcasting </li></ul>
  20. 25. Multimedia <ul><li>Look at some more of our photography on Flickr: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>View our video channel here: </li></ul><ul><li> </li></ul><ul><li>Listen to some of our recent podcasts here: </li></ul><ul><li> </li></ul><ul><li>Or on iTunes: </li></ul><ul><li> </li></ul>
  21. 26. Changeworks’ Embodied Brand Programme ... Watch the video on Web Video Zone or You Tube
  22. 27. Change from the Inside <ul><li>Internal communication, Behavioural Change, Facilitated Workshops, Training </li></ul>
  23. 28. The Embodied Brand Behavioural Change Programme Facilitated workshops Training Brand and marketing Strategy Coaching & Mentoring Internal Communication
  24. 29. Your Account
  25. 30. PR and more
  26. 31. Sample Strategy DESIGN THE PLATFORM BUILD ON SUCCESS ACHIEVE STANDOUT Research to understand market Customer satisfaction Website & SEO Online Media Centre News Releases Trade Local/Regional Online news Internal Change programme Embodied Brand eNewsletters Optimise online presence blog, video channel etc Brochures PDFs and online digital brochures Case Studies brand association, solutions, Features interviews, issues, dominant share of voice More Research Media briefings Press Conferences and Visits impact and share of voice Additional initiatives events | round table debates | awards | press visits | sales support Building Online Community
  27. 32. Working Together <ul><li>ACCOUNT MANAGEMENT </li></ul><ul><li>Monthly meetings </li></ul><ul><li>Proposed activity & completed activity reports issued monthly </li></ul><ul><li>Approvals System </li></ul><ul><li>Transparent billing – no hidden surprises </li></ul><ul><li>Senior level of account work guaranteed </li></ul><ul><li>EVALUATION </li></ul><ul><li>Quantitative using EAV </li></ul><ul><ul><li>Advertising rate card space cost </li></ul></ul><ul><ul><li>Column cm </li></ul></ul><ul><ul><li>OTS </li></ul></ul><ul><ul><li>Perceived value (three times) </li></ul></ul><ul><ul><li>Target: minimum EAV of 3 x fee </li></ul></ul><ul><ul><ul><li>e.g. £15,000 x 3 = £45,000 </li></ul></ul></ul><ul><li>Qualitative </li></ul><ul><ul><li>Positioning of articles </li></ul></ul><ul><ul><li>Quality of coverage: </li></ul></ul><ul><ul><ul><li>Tone of message </li></ul></ul></ul><ul><ul><ul><li>Quote/ photography </li></ul></ul></ul><ul><ul><ul><li>Key messages </li></ul></ul></ul><ul><ul><li>Media prioritisation </li></ul></ul><ul><li>BUDGET </li></ul><ul><li>Based on 2 days per month </li></ul><ul><li>Includes: </li></ul><ul><ul><li>Travel time </li></ul></ul><ul><ul><li>Monthly meetings </li></ul></ul><ul><ul><li>Research and set up </li></ul></ul><ul><ul><li>Expenses charged separately </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><ul><li>Press clippings service </li></ul></ul><ul><ul><li>Colour separation </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Competition/celebrity </li></ul></ul><ul><ul><li>Venue hire etc for events </li></ul></ul><ul><ul><li>Travel expenses </li></ul></ul>CHANGEWORKS 07703 023026