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Image 12916031 by Wok on Flickr / CC Attribution 2.0 License
creating creative
SUPERTEAMS
David Sherwin | @changeorder | d...
the world’s
largest
air guitar
ensemble
2,377 performers
at San Manuel Indian Bingo & Casino's
annual Rock n' Roll Bingo event
more info at http://bit.ly/1v0XxV
the world’s
largest designer
air guitar
ensemble
This Is It - Beat It (Solo) - Michael Jackson & Orianthi / https://www.youtube.com/watch?v=m3C-xpkyK_o
you all rock!
was that easy?
was that hard?
why?
what superteams need:
trust
shared norms
dialogue
adaptive learning
what tools
do I use to
create creative
superteams?
the constraints:
multidisciplinary teams
cross-location talent
build the brief as you go
extreme collaboration
form norm storm perform
Framework from Bruce Tuckman’s article “Developmental sequence in small groups.” Psychological Bul...
form
norm
storm
perform
Framework from Bruce Tuckman’s article “Developmental sequence in small groups.” Psychological Bul...
form norm storm perform
Skill Share Team Norms The Four-
Player Model
Timeboxing
Framework from Bruce Tuckman’s article “D...
form norm storm perform
Skill Share Team Norms TimeboxingThe Four-
Player Model
how you work
values
interests
hobbies
skills
learning
style
habits
these things
are rarely
communicated.
conversation
about how
a team works?
it works!
here’s how
you can do it.
fill out a sheet
of paper with
this information.
who am I? (name, hometown, position on the team)
my work style
my skills my hobbies/interests
my goals for this project/co...
who am I? (name, hometown, position on the team)
my work style
my skills my hobbies/interests
my goals for this project/co...
share your info
with the group.
everyone else
listens.
“I’d rather
get to work
than do a
skill share…”
form norm
Skill Share Team Norms
storm perform
The Four-
Player Model
Timeboxing
get a bigger
sheet of paper
(or whiteboard).
team name & members
team normsteam skills
team hobbies/interests
team name & members
team skills
team hobbies/interests
David, Fred, Amy, Jen, Alice
user research**
info arch
wireframing
...
when you want to work
how long? how often? for what durations?
how you want to work
collaboratively? alone? balancing the ...
team name & members
team skills
team hobbies/interests
David, Fred, Amy, Jen, AliceDavid, Fred, Amy, Jen, Alice
user resea...
post it publicly
so you hold
yourself to
your norms.
revise this
every time
your team
changes.
form norm perform
Skill Share Team Norms Timeboxing
storm
The Four-
Player Model
storming
happens when
teams avoid
dialogue
productive
dialogue
requires
four stances
“here’s a
direction I think
we can take…”
MOVE
“I’m going
to help make
that idea
happen…”
FOLLOW
(I need to
think… is this
the right thing
to do next?)
BYSTAND
“I don’t think
that’s a good
idea, for these
reasons…”
OPPOSE
MOVE
without movers,
there is no direction
FOLLOWBYSTAND
OPPOSE
without followers,
there is no completion
without opposers...
be aware of
your stance.
shift stances
to advance
team goals
(not agendas).
“Hey, you’ve been quiet.
What do you think?”
“So, what I’m hearing is…”
“Yes, and…”
“Want to help lead this?”
Four-Player ...
“structure
determines
behavior”
—Peter Senge
collaboration structures
expand or limit team dialogue
working
individually
MOVE
(OPPOSE)
working
in parallel
MOVE
(OPPOSE...
design critique
is challenging
FOLLOWBYSTAND
OPPOSE
moving beyond the crap sandwich
of design critique
1. Ask if someone would like to enter into a critique,
and when to star...
form norm storm
Skill Share Team Norms The Four-
Player Model
perform
Timeboxing
timeboxing:
short structured
sprints to reach
stated goals
when should I
use timeboxing?
1. you need to align and motivate your team
2. deadline is only a few hours away
3. challeng...
types of timeboxes
what to do
how long you’ll do it
required output
desired fidelity
ACT ARTICULATE
what else needs to be ...
types of timeboxes
generate low-fi design ideas
do it for 10 minutes
at least 8 ideas
sketches on Post-Its
created low-fi ...
example:
technoyoga
first action:
planning
how to use
your time
be willing to
adapt based
on new
information
increase
the fidelity?
increase the
challenge.
why timeboxing works
why timeboxing works
why timeboxing works
form norm storm perform
Skill Share Team Norms The Four-
Player Model
Timeboxing
Retrospectives
storm perform
ms The Four-
Player Model
Timeboxing
adjourn
how did it feel?
what did
you learn?
the emotional seismograph
HAPPY
UNHAPPY
TIME
Couldn’t think
of ideas
Excited to
get started
We settled
on an idea
John and I
argued over
the typefac...
lessons
learned
what worked well for us?
what could be improved next time?
what didn’t work so well?
write down
your personal
lessons learned
individually
share your
lessons learned
+ merge them
onto one sheet.
as a group
what worked well for us?
what could be improved next time?
what didn’t work so well?
We didn’t manage internal client expe...
so, how
do you create
creative
superteams?
our teams have to:
1. create explicit trust
2. agree to shared norms
3. foster open dialogue
4. learn from failure
be systematic
about how teams
communicate
& collaborate
teams need
(just enough)
structure
to perform
superteams work
best when they
feel the rhythm
Photo 377872266 by Kevin Delaney on Flickr Attribution-ShareAlike 2.0 Generic
leading from the front?
Photo 377872266 by Kevin Delaney on Flickr Attribution-ShareAlike 2.0 Generic
providing
the feel
THANK YOU
©2014 David Sherwin. All rights reserved.
and keep on rocking!
david@changeorderblog.com
@changeorder
changeorde...
“I don’t think that’s a
“I don’t think that’s a
“I don’t think that’s a
“I don’t think that’s a
“I don’t think that’s a
“I don’t think that’s a
“I don’t think that’s a
“I don’t think that’s a
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“I don’t think that’s a Creating Creative Superteams

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“I don’t think
that’s a good
idea, for these
reasons…”
OPPOSE

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