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http://changeisnear.com - If you run a business and you do not have an online presence, you are at a severe disadvantage. As the internet has grown, and as more and more commerce takes place online, business owners who are not taking advantage of this phenomenon are missing out on millions of potential customers.
However, if you are on the internet, you may be wondering: How do I improve the number of visitors? How do I improve my conversion rate? How do I get my business on the coveted first page of search engine results? The answer is simple; search engine optimization, or SEO, and marketing your business online. Search engine optimization simply means optimizing your web site so that search engines will rank you higher than your competition. It also means employing various marketing practices to ensure that visitors will become customers, more often than not. Ready to learn all the tricks to make it up there? Ready to learn how to market virtually anything online? Join us here, and be taught, step by step, also learn the techniques that are working right now!
One of the most important aspects of SEO is your metadata. This includes keywords and titles on your web pages in your pages’ programming code, as well as keywords within your pages. This information is used by search engines to index your page with relevant information that people will search for. Secondly, the amount of links you have pointing to your page affects your ranking. Search engines view pages with many links pointing to them as more popular, and thus, they are given a higher ranking. This means they are closer to being shown on the first page of results than other related pages. And if you run a home based business and you want to make money online, you know the frustration of trying to compete with the “big boys.” Home based businesses are on the rise across the world, and many of them offer superior services and products compared to large enterprises, but many home based business owners simply can not figure out how to compete and make money online. What they do not realize is that online marketing is the solution.
Online marketing, which encompasses SEO, means that your business will have a fighting chance against your large, corporate competitors. Online marketing means taking advantage of all of the great tools out there; from social media sites that allow you to connect one on one with customers, to site design and layout services, which will help with upping your conversion stats. In fact, site design and your landing and product pages are some of the most important elements in your marketing strategy. Furthermore, getting exposure for your business is one of the biggest issues at play in marketing your business online.
A professional can help to guide you through the steps needed in order to get your site seen.