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Wellesley WeStart-BLC Startup Weekend - Pitch Workshop - Mar 2018

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A workshop on positioning and pitching

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Wellesley WeStart-BLC Startup Weekend - Pitch Workshop - Mar 2018

  1. 1. PITCH WORKSHOP Rob Kornblum David Chang W E L L E S L E Y W E S TA R T- B L C S TA R T U P W E E K E N D
  2. 2. David Chang @changds Rob Kornblum @rkorny ww.startlaunchgrow.com www.davidchang.me
  3. 3. BABSON SUMMER VENTURE PROGRAM Undergrad & Grad Students 10-week
 Intensive Program $200K
 Benefits 200+
 Alums www.babson.edu/svp
  4. 4. POSITIONING EXERCISE
  5. 5. Create a better every-day life for many people VISION STATEMENT
  6. 6. Organize the world’s information and
 make it universally accessible and useful MISSION STATEMENT
  7. 7. TAGLINE
  8. 8. POSITIONING STATEMENT Concise One sentence that clearly articulates how you want the target segment to perceive you Real Is grounded in reality and can be substantiated Useful Is used internally to focus all efforts
  9. 9. AMAZON For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books.
  10. 10. AMAZON target market segment product name frame of reference benefit differentiator For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books.
  11. 11. Positioning Worksheet target market segment product name frame of reference benefit differentiator Product is: For: That: [Desire and subset] By Uniquely: • Differentiation Feature • Differentiation Feature Producing Benefits of: • Benefit • Benefit
  12. 12. KNOW YOUR AUDIENCE
  13. 13. ADJUST FOR STYLE
  14. 14. SHARE YOUR SUMMIT & BASECAMP
  15. 15. 1:1 PITCH EXERCISE
  16. 16. SCENARIO 1: COFFEE SHOP
  17. 17. SCENARIO 2: GROCERY STORE
  18. 18. GROUP PITCH EXERCISE
  19. 19. DID YOU HEAR? ✓ Clear pain / problem ✓ Differentiated solution / benefits ✓ Credible path or traction ✓ Team ✓ Ask
  20. 20. Articulate in 90 seconds Why you’re the right team Know numbers and business model cold KEVIN O’LEARY
  21. 21. TYPICAL PARTS Overview Problem Solution Market Traction Marketing Strategy Team Competition Conclusion Financial Projections
 (high level) Money Being Raised and
 Use of Funds Revenue Model & Business Model
  22. 22. www.nextviewventures.com/blog/free-startup-pitch-decks-template
  23. 23. www.bestpitchdecks.com
  24. 24. PITCH WORKSHOP Q&A Rob Kornblum David Chang W E L L E S L E Y W E S TA R T- B L C S TA R T U P W E E K E N D

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