8/31/09How To Make Money WithFacebook Advertising                              1
8/31/09     2
8/31/09    Key Facebook Factors•  Audience Targeting•  Ad Structure•  Landing Page Relevance•  Bid Strategy     FacebookMa...
8/31/09        Targeting Your Market•    Location & Radius Target•    Education Targeting•    Age Targeting•    Sex Target...
8/31/09   Location & Radius Target•  City Level•  State Level•  Country Level•  Radius Level                              ...
8/31/09      Education Targeting•  College Name•  Date of Graduation•  Major (Via Keywords)     Connection Targeting•  Fan...
8/31/09           Keyword Targeting•  TV Shows           •  Occupations•  Movies             •  Hobbies•  Books           ...
8/31/09       Age                Location                           Profession    Politics                                ...
8/31/09      Building Your           Ads Facebook Ad Design Factors•    Define Your Goals•    Call Out Your Audience•    S...
8/31/09    10
8/31/09    11
8/31/09Start Bidding Low!Disallowed   Ads                         12
8/31/09    All Caps “No-No”Incomplete Ads                           13
8/31/09    Irrelevant PhotosIrrelevant Symbols of Abbr.                                  14
8/31/09Insulting Jolt AdsLocal Ads                         15
8/31/09I’m a 44 YearOld Man                    16
8/31/09       Define Your Goals•  Get a Lead•  Make a Sale•  Brand Your Product•  Brand Your Self                         ...
8/31/09   BroadDistribution                   18
8/31/09    19
8/31/09Two Step Close                     20
8/31/09    21
8/31/09The Sandwich    Page                   22
8/31/09    23
8/31/09        Think     Transaction Why Sandwich Pages Work•  A Confused Mind ALWAYS Says NO•  What is Their Road Block?•...
8/31/09The Proof Page                     25
8/31/09    STRONG Call To Action•  Ethical Bribes•  Nothing is FREE•  Put a Value on Everything•  Focus on ONE Benefit    ...
8/31/09The Un-Ad                27
8/31/09          My No Click Ad•  Bad Ad Copy•  No Call To Action•  Best Branding Pic•  $20 Daily Budget  Going Internal  ...
8/31/09    29
8/31/09Fan or Group Pages   User Experience Rules•  Was Your Ad Specific To Market•  Was Your Content Useful   Immediately...
8/31/09         Final Thoughts•  Facebook may very well be the future•  UltraTargeting Works•  Keep Refining with Reports•...
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  1. 1. 8/31/09How To Make Money WithFacebook Advertising 1
  2. 2. 8/31/09 2
  3. 3. 8/31/09 Key Facebook Factors•  Audience Targeting•  Ad Structure•  Landing Page Relevance•  Bid Strategy FacebookMarket Targeting 3
  4. 4. 8/31/09 Targeting Your Market•  Location & Radius Target•  Education Targeting•  Age Targeting•  Sex Targeting•  Connection Targeting•  Keyword Targeting 4
  5. 5. 8/31/09 Location & Radius Target•  City Level•  State Level•  Country Level•  Radius Level 5
  6. 6. 8/31/09 Education Targeting•  College Name•  Date of Graduation•  Major (Via Keywords) Connection Targeting•  Fan Pages•  Event Attendees**•  Apps Users**•  Excluding Ads from Your Pages 6
  7. 7. 8/31/09 Keyword Targeting•  TV Shows •  Occupations•  Movies •  Hobbies•  Books •  Sports•  Music •  Quotes Multi-Layered Is Key 7
  8. 8. 8/31/09 Age Location Profession Politics College Sex Marital Status Music Movies TV Shows BooksPsychographic + Demographic Occupation Entrepreneur 8
  9. 9. 8/31/09 Building Your Ads Facebook Ad Design Factors•  Define Your Goals•  Call Out Your Audience•  Show a SINGLE Benefit•  Use Targeted Images•  Have a STRONG Call To Action•  Keep The User Experience in Mind 9
  10. 10. 8/31/09 10
  11. 11. 8/31/09 11
  12. 12. 8/31/09Start Bidding Low!Disallowed Ads 12
  13. 13. 8/31/09 All Caps “No-No”Incomplete Ads 13
  14. 14. 8/31/09 Irrelevant PhotosIrrelevant Symbols of Abbr. 14
  15. 15. 8/31/09Insulting Jolt AdsLocal Ads 15
  16. 16. 8/31/09I’m a 44 YearOld Man 16
  17. 17. 8/31/09 Define Your Goals•  Get a Lead•  Make a Sale•  Brand Your Product•  Brand Your Self 17
  18. 18. 8/31/09 BroadDistribution 18
  19. 19. 8/31/09 19
  20. 20. 8/31/09Two Step Close 20
  21. 21. 8/31/09 21
  22. 22. 8/31/09The Sandwich Page 22
  23. 23. 8/31/09 23
  24. 24. 8/31/09 Think Transaction Why Sandwich Pages Work•  A Confused Mind ALWAYS Says NO•  What is Their Road Block?•  Requires a One Paragraph Answer 24
  25. 25. 8/31/09The Proof Page 25
  26. 26. 8/31/09 STRONG Call To Action•  Ethical Bribes•  Nothing is FREE•  Put a Value on Everything•  Focus on ONE Benefit 26
  27. 27. 8/31/09The Un-Ad 27
  28. 28. 8/31/09 My No Click Ad•  Bad Ad Copy•  No Call To Action•  Best Branding Pic•  $20 Daily Budget Going Internal (Best Long Term Deal) 28
  29. 29. 8/31/09 29
  30. 30. 8/31/09Fan or Group Pages User Experience Rules•  Was Your Ad Specific To Market•  Was Your Content Useful Immediately•  Did You Complete a GOOD First Transaction 30
  31. 31. 8/31/09 Final Thoughts•  Facebook may very well be the future•  UltraTargeting Works•  Keep Refining with Reports•  Maximize Your Winners 31

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