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Pgdm media


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Pgdm media

  1. 1. 2013 Sudheer Reddy MEDIA MANAGEMENT
  2. 2. MEDIA MANAGEMENT Media Management – Introduction The media and entertainment sector could be a noteworthy employer across creative, technical and business areas. With potential mushrooming of TV and Radio broadcast channels and growth in skill intensive sectors of film, animation, gaming, VFX, this is only set to escalate. In the talent driven media sector, companies could potentially differentiate based on ability to attract and retain the right people. Digitalization has fundamentally changed broadcasting, films have scaled-up their ambitions, and radio and print continue to defy global trends. Emerging new media segments, which include internet advertising, online classifieds and gaming, are on a rapid growth path. Do you know? • India's media and entertainment industry is expected to touch 1.05 trillion rupees by 2013 driven by increasing media penetration reaching out to more among the country's huge population, according to KPMG-FICCI report. • The industry is expected to grow 12.5 percent a year over the next five years. The sector is projected to grow at a healthy CAGR of 15.2 percent to reach Rs.1661 billion by 2017 • Total advertising spend across media in 2012 in India was Rs.327.4 billion • Print media continues to be the largest beneficiary, accounting for 46 percent of the advertising revenue at Rs.150 billion • Radio is anticipated to see a spurt in growth at a CAGR of 16.6% over the period 2012-2017 Career Opportunities – Media Management Indian Media sector is keen to recruit Management graduates in managerial positions like: • Media Manager • Communications Manager • Brand Manager • Data Analyst • Content Officer • Revenue Officer • Information Manager • Marketing Manager Eligibility Any graduate with 50% & above and has qualified in one of the competitive exams such as CMAT/CAT/MAT/ATMA/XAT/GPAT/ICET/Others It’s time to act Download the application form from our website, ‘’, fill it up and send to the following address: Ushodaya Business School Block B&C, 2nd floor, Uptown Cyberabad, 100 feet road, Ayyappa Society, Madhapur, Hitech city, Hyderabad-500081. Contact Us +91-9963936668
  3. 3. +91-9963927772