Sunsilk gog

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Sunsilk gog

  1. 1. PRESENTED BY: CHANDNI
  2. 2. SUNSILK –GOG was launched on 17 july,2006. Developed by HLL in partnership with JET AD AGENCY and BC webwise Largest spender in media Launched rural marketing programs- PROJECT SHAKTI LIFEBUOY SWASTHAY CHETNA
  3. 3.  Leading brand of UNILEVER in 50 countries. In 1987, sunsilk became the first shampoo to launch a two-in-one shampoo. In 2003, sunsilk brand was re-launched as sunsilk naturals.
  4. 4.  GOG CHAT GANG BLOGS GANG GAMES A PARADE GROUND JOB SITE: Monster.com Centerpiece of GOG: MAKEOVER MACHINE
  5. 5.  Late 2006, GOG website came into action when HLL conducted SUNSILK HAIR BARS event in DELHI. In dec 2006, another event in mumbai CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY.
  6. 6.  NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS INDIA’ and ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB COOL ZONE-SUNSILK COOL AND FRESH
  7. 7.  EXPERTSLIKE Coleen Khan , Samantha kochhar and Jawed Habib.
  8. 8.  GOG had 1,00,000 registered members within 36 days of its launch. Site had registered almost 200million hits. HUL vision with GOG was long term.
  9. 9. THANK YOU

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