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Unlocking India’s gaming potential: The next billion gamers by 2022

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Slides from my talk given at India Gaming Show about the state and potential of the Indian gaming industry.

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Unlocking India’s gaming potential: The next billion gamers by 2022

  1. 1. Unlocking India’s gaming potential – The next billion gamers by 2022 Chandan Singh, SmartVizX
  2. 2. About me • Game developer with 10 years of development experience • Started by modding games and making maps for UT & CS 1.6 • VR, PC, PS4, PS3, PSP, PS2, Wii, Xbox One, Xbox 360, iOS, and Android • Trine Games, Lakshya Digital, BlueGiant Interactive • Head of VR - SmartVizX
  3. 3. Indian gamers by the numbers • About 250 million smartphone users - 2nd largest in the world • Still only 30% of mobile phone users own a smartphone • In Q2 2016, India ranked fifth globally by game downloads
  4. 4. Indian gamers - who they are 39% 28% 6% 10% 10% 7% Students Employed Self Employed Own Business Homemaker Others
  5. 5. Indian gamers - spending habits (per month) 28% 18% 28% 17% 9% Upto Rs 100 Rs 100 to 200 Rs 200 to 500 Rs 500 to 1000 More than Rs 1000
  6. 6. Kind of games • Indian gamers embrace globally popular titles • Local publishers have found success in simulation, sports and social card games • Multiplayer and social features are key engagement drivers
  7. 7. Hardware • Limited access to gaming consoles and PCs • Dominated by low and mid range devices • Low system specs • Low device storage on mobile devices
  8. 8. Internet connectivity • Internet penetration still at only around 28% • 4G & broadband connectivity is a luxury • Low monthly data caps
  9. 9. Transaction options • Majority of gamers don't own a credit card • Ads are the primary source of revenue • Local payment solutions – Carrier billing, E-wallets, Net banking • Steam & Google Play Store have good options for locals
  10. 10. eSports • Around 1.5 million users play Dota 2 or CS:GO everyday in India • 20 hours a week playing such games • Majority of such players do watch global tournaments in game and on streaming platforms • ESL, hardware vendors and local organizations are hosting tournaments with decent prize pools
  11. 11. AR / VR & other mediums • Mobile based AR & VR games • Need time for devices to reach good level of processing power • Lots of unexplored potential here
  12. 12. Conclusion • Indian gaming ecosystem offers a sizeable and distinctly unique opportunity for game developers • Students are the biggest demographic • There are some hurdles in distribution, connectivity and payment infrastructure – but there’s rapid progress made in the past few years
  13. 13. Questions?
  14. 14. Thanks! chandan@smartvizx.com Sources for data used: • Mobile Gaming on the Rise in India – App Annie • Inside India’s gamers – GamesBond & NASSCOM • www.steamspy.com • www.statista.com • www.wikipedia.com

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