INTRODUCTION : Maruti suzuki India ltd.(MSIL)is a leading manufacurur of four wheeler in India. Maruti suzuki was born on in 1983. It is the market leader in india,and on 17 september 2007. It is a joint venture company Maruti udyog limited was renamed as Maruti suzuki India limited. First modern car launched by Maruti Suzuki in India.
PROFILE: Maruti Suzuki is India’s and Nepals number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.
Vision: The leader in the Indian automobile Industry,creating customer delight and shareholder’s wealth; a pride for India.
MISION Modernization of the Indian Automobile Industry. - Developing cars faster and selling them for less. - Production of fuel-efficient vehicles to conserve scarce resources. - Production of large number of motor vehicles which was necessary for economic growth. - Market Penetration, Market Development Similarly Product Development and Diversification. - Partner relationship management, Value chain, Value delivery network .
SWOT ANALYSIS: Consists of analysis of internal environment (Strength and weakness) and external environments (Opportunity and Threat). STERNGHTHS: Contemporary technology. ensuring talent and best professionals, Working culture, after sale services ,distribution, diversification, R&D
WEAKNESS BAD RELATIONSHIP BEETWEEN EMPLOYEE AND EMPLOYER. Still depends upon SUZUKI COPORATION, Japan For tech. support, 10% components are manufactured outside India. OPPURTUNITY: first company to roll out suitably designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable) mixed fuel. Other companies lacks economy of scale, so market is still open. Importing new technology is controlled by Govt. so there is plenty of untapped market and with increase in Income scale, Demand is rising THREAT: Numbers of new Technology driven players and manufactures are in market. Govt .reducing support and cutting down the Gas supply quota.
HATCHBACK SEDAN MUV SUV SX4 OMNI GRAND VITARARITZ SWIFT DZIRE EECO JIMNY
Chart Title 300000 250000Axis Title 200000 150000 100000 50000 0 MARUT TATA GM I Column1 0 2010 242887 83280 28255 Column2 0 2011 250683 76176 26500 Column3