D di h, thaink tank 2011, emc mba, oneglobe


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D di h, thaink tank 2011, emc mba, oneglobe

  1. 1. Think Tank <br />Virtual tour<br />
  2. 2. The virtual tour walk has a great impact on customer nowadays as it allows them to experience the product even before “experiencing” it with the augmented realityand 360° panorama views. <br />Interactive<br />Measurable<br />Virtual tour for both inside & outside <br />Immersive<br />Quality/ Speed<br />Easy to navigate<br />Sharable on social network and mobile devices<br />Customer can have a visual experience<br />Can be used on any device like PC, Tablet, Mobile…<br />A- What will be the impact on customer service expectations of the capabilities presented?<br />Provides a WOW experience…<br />
  3. 3. Revolutionary concept with an added value and this makes a real luxury experience for guest. <br /><ul><li>Increase customer satisfaction and expectation as they experience something unique and customized.
  4. 4. Increases the level of service. And the hotel position himself at the cutting edge of the industry, which makes it unique
  5. 5. Remotely view a venue, like being there… No surprise and video are updated. So customer can trust</li></li></ul><li> B- What types of hospitality operations will benefit + how<br />Booking engine/ Tour operator/ Hotels / Restaurants<br />By integrating virtual tours and 360° panoramic views into their website, these industries are like to leveraging their level of service, gain a competitive edge and increase sales both direct and indirect. <br />The concept is commercial benefits since customers have an augmented reality of the product and can have a look on everything such as rooms, restaurant, spa, menu, with an up to date information<br />Customer will have a complete 360 degree eye view on the hotel facilities.<br />
  6. 6. Customers will tend to choose a hotel on, which he will be able to find information and especially virtual tours and video. He will have access to real time information and with specific details: <br /><ul><li>Availability of a variety of information on the homepage
  7. 7. Shows links of social media shareable experience
  8. 8. Tours links
  9. 9. Emailing video to customer
  10. 10. Navigation buttons : Zoom in / Zoom out photos
  11. 11. Photo gallery
  12. 12. Virtual tour of the surroundings </li></ul> <br />360 degree spins/panoramas is the top 5 most effective marketing tools available to them on the internet. <br />It is estimated over 5 million virtual tours are viewed online, worldwide, each day.<br /> <br />
  13. 13. <ul><li>Makes the visitor interact with your website
  14. 14. clear message to customers and in fact is more credible then classic photography.</li></li></ul><li>C- What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities<br />Google place with the geo-localization system could be integrated, which will add a value to the product and increase customers experience as well<br />Enable customers to view the entire neighborhood<br />Recommending place to customers<br />Access and transportation info<br />Offering unique travel experience to customers and thinking outside the hotel…<br />
  15. 15. D- How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage<br />The hotel can use the capabilities to create differentiation by:<br />social, local, access to information, mobile  delivering competitive advantage<br /><ul><li>Making an app for smartphones
  16. 16. Make it easy to use with excellent quality of views
  17. 17. Customizable
  18. 18. Ex: Enabling customer to view the day menu and allowing them to book directly
  19. 19. Shareable on social networks
  20. 20. Enable customers to embed links
  21. 21. Enable customer to leave comments and reviews
  22. 22. Looking ahead with tablet and touch massively popular</li></li></ul><li>This concept has it’s greatest advantage since it is easily measurable<br />Web analytics are essential:<br /><ul><li>Bounce rate: How many people leave the page
  23. 23. Time per page
  24. 24. Trafic source</li></ul> Analytics justify spend and future development<br />
  25. 25. E- What impressed you the most about the particular topic that you selected.<br />The possibility to have access to every single details like bottles in the bars, zoom in a specific thing<br />Virtual tours from both inside and outside the hotel<br />Pictures are up to date and customers have easy access to information and easy to navigate <br />