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Twitter 101


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Introduction to Twitter including benefits, navigation, terminology and tips for newcomers.

Published in: Technology, Business
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Twitter 101

  1. 1. Twitter Guide 101 by Chana German January 5, 2010
  2. 2. What is Twitter? <ul><li>In techno-speak: social media & micro-blogging service </li></ul><ul><li>In layman’s terms: Service that allows you to share thoughts, opinions, information & media with 10, 100, 1000, or 10,000+ people </li></ul><ul><li>Users post quick, short, frequent posts called tweets </li></ul>
  3. 3. Professional Benefits of Twitter <ul><li>It’s Public: Find & know what the experts are saying </li></ul><ul><li>It’s Democratic: Who is an expert? </li></ul><ul><li>It’s Current: Keep up with trends in your field </li></ul><ul><li>It’s Brief: With a 140 character limit, there’s no rambling </li></ul><ul><li>It’s a Network: Six degrees of separation </li></ul><ul><li>It’s a Community: Users share ideas & resources, Q & A, offer support </li></ul>
  4. 4. Navigating Twitterverse
  5. 5. Twerminology I <ul><li>follower – users following you </li></ul><ul><li>following – users you are following </li></ul><ul><li>hashtag – keyword assigned to a tweet or topic, designated by # </li></ul><ul><li>DM – Direct message – private message sent to a user </li></ul>
  6. 6. Twerminology II <ul><li>RT – ReTweet – a forward of another user’s tweet </li></ul><ul><li>@username – a name of a user </li></ul><ul><li>lists – a list of users who tweet about a similar topic (e.g. tech thinkers) </li></ul><ul><li>mentions – including a @username in a tweet </li></ul>
  7. 7. Twitter Heaven <ul><li>250+ Twitter apps, tools or add-ons including: </li></ul><ul><li>Directories and User Search Tools </li></ul><ul><li>Tools to follow/track certain trends and topics </li></ul><ul><li>Demographic tools </li></ul><ul><li>Integration tools so site/blog/social networks is connected to Twitter </li></ul><ul><li>Group tools (e.g. limit tweets to group/conference) </li></ul><ul><li>Polling tools </li></ul><ul><li>Stat tools </li></ul>
  8. 8. Twitter Tips <ul><li>Answer tweets </li></ul><ul><li>Join projects & discussions </li></ul><ul><li>RT posts </li></ul><ul><li>Block spammers </li></ul><ul><li>Don’t follow everyone who follows you – check to see interests and activity </li></ul><ul><li>Create and update lists – make sure they are specific </li></ul>
  9. 9. Twitter Tips <ul><li>Netiquette: Thank users who follow you; welcome newcomers </li></ul><ul><li>Watch out for spam in DMs </li></ul><ul><li>Describe the links you tweet </li></ul><ul><li>Follow relevant hashtags </li></ul><ul><li>Review who you follow regularly – remove users who aren’t of interest, who don’t tweet, etc. </li></ul>