Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

types of research


Published on

Published in: Business, Technology
  • Be the first to comment

types of research

  2. 2. DEFINITION A scientific & systematic search for pertinent information on a specific topic. D. slesinger : the manipulation of things, concepts for the purpose of generalizing to extend, correct or verify knowledge
  3. 3. TYPES OF RESEARCH The basic types of research are as follows - Descriptive vs Analytical - Applied vs Fundamental - Quantitative vs Qualitative - conceptual vs empirical
  4. 4. DESCRIPTIVE RESEARCH VS ANALYTICAL Descriptive: Fact – finding the major purpose of this type is to describe the state of affairs as it exists at present Its also know Ex post facto research. Ex : frequency of shopping (in simple ) surveys . Analytical : On the other hand analytical researcher has to use facts or information already available, & analyze the to make evaluation of material.
  5. 5. APPLIED VS FUNDAMENTAL RESEARCH Applied : It aims at finding a solution for an immediate problem facing by an entity. Ex: marketing research Fundamental : It is also known as pure research It aims at with generalization. Ex : pure mathematics
  6. 6. QUANTITATIVE VS QUALITATIVE Quantitative: Its based on the measurement of the quantity. It is applicable to phenomena that can be expressed in terms of quantity. Qualitative: This type is applicable to phenomena that is measured in terms of quality Ex: motivation research
  7. 7. CONCEPTUAL VS EMPIRICAL Conceptual : This sort of research is generally related to some abstract idea or theory Ex : philosophy theories Empirical: Also know as “Experimental research it relies on experience & observation alone
  8. 8.  By R.S.N. Ratna rao 1214110136 bbm II year