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Ceo Marketing Summit


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Marketing Outsourcing & Green Marketing

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Ceo Marketing Summit

  1. 1. Marketing Outsourcing & Green MarketingThe Next Billion $Growth Opportunities in INDIA<br />
  2. 2. Marketing Outsourcing: The New Billion$ India Opportunity<br />For Every $ Spent in IT – There is Thrice as many $’s spent on Marketing<br />IT Outsourcing today is over $80 Billion industry per NASSCOM.<br />This Easily puts Marketing Outsourcing Industry over Couple of Hundred $Billion<br />
  3. 3. Green marketing revolution<br />To hit 50 million users :Radio took 38 years, TV took 13 years, Internet took 4 years<br />Facebook added 200 million<br />Users in less than a year<br />Youtube is now the Second Largest<br />Search engine in the world<br />countries<br />Facebook tops Google for Weekly<br /> Traffic in the US <br />Photos uploaded monthly<br />
  4. 4. Online Green Marketing Options<br />
  5. 5. Introduction to Product Marketing in the Internet era<br />Product Marketing Online: Go Green<br />Product Marketing and Launches used to be predominantly Tele-Marketing and Offline based in the previous era. With the advent of new age Social Media and Digital Online Marketing Solutions Companies are moving over 50% of their Marketing Budgets Budgets online. <br />Following are the steps in the New Product Marketing Lifecycle<br /><ul><li> Offers to Beta Testers
  6. 6. Schmooze Bloggers
  7. 7. Lifetime Value
  8. 8. Target User Groups
  9. 9. Links / SEO
  10. 10. Tutorials
  11. 11. Promotional Materials
  12. 12. Distribution/Resellers/Affiliates
  13. 13. Email Newsletter
  14. 14. Set up Sales and Support team
  15. 15. Plan Advertising/Social media
  16. 16. Online Sales and customer service
  17. 17. Get a Domain
  18. 18. Competitive Analysis
  19. 19. Determine Pricing
  20. 20. Create an Identity
  21. 21. File a Trademark
  22. 22. Web Design
  23. 23. Setup a Support Forum
  24. 24. Press Release
  25. 25. Press Graphics/ Screen Shots
  26. 26. Online Articles
  27. 27. Provide Keys</li></ul>Market Analysis<br />
  28. 28. Product Outsourcing<br />Marketing : at each stage<br />Pre Concept<br />Analysis<br />Development<br />Launch<br />Post Launch<br />Ongoing Support<br />
  29. 29. Pre Concept Stage<br />Pre-Concept Stage, Conceptualization, Research Stage of Product : Marketing Tasks &Outsourcing Options<br />eSurvey Campaigns to understand the Pains &Desired Features/Needs<br />Logo Development, Product Category Positioning, Pricing and Naming<br />Target Business Lists and Email Appending to existing in-house lists to reach them for feedback<br />Setting up Face to Face meetings or Conference calls with Clients to get inputs for Product Planning<br />
  30. 30. Analysis Stage<br />Analysis Stage: Marketing Tasks &Outsourcing Options<br />Competitor Analysis , Client Lists of all Target firms<br />Contact Appending to Increase the reach within existing clients/customers you want to reach<br />Cloning Top 100 Clients<br />Profiling your Customers <br />Building Lists similar to your Top clients & Competitor clients<br />
  31. 31. Development Stage<br />Development Stage: Marketing Tasks/ Outsourcing Option<br />SEO<br />Website Development <br />Beta Testing Offers<br />Pre-Product Launch Webinars<br />Industry Specific Campaigns<br />Active Participation Creating Buzz via Forums<br />
  32. 32. Launch Stage of Product<br />Launch Stage of Product: Marketing Tasks/Outsourcing Options<br />SEO <br />PPC to gain immediate online reach to keywords<br />Video Tutorials to train About Software Product or Features<br />Social Media Positioning on Facebook, LinkedIn, etc<br />
  33. 33. Post Launch & Road Show<br />Post Launch, Road Show : Marketing Tasks/ Outsourcing Options<br />Press Releases, Blogs, PR, Advertising<br />Web & Internet Marketing via Social Media, PPC, SEO<br />Email Marketing (w/o Video), Email PPC<br /> Webinars, Breakfast Seminars @ top 5 cities<br />Continuous Lead Nurturing to understand interest, increase website visitors etc<br />
  34. 34. Ongoing Sales & Support Stage <br />Ongoing Sales & Customer/Technical Support : Marketing Tasks/ Outsourcing Options<br />eNewsletter Campaigns with Opens, Clicks Tracking <br />Telemarketing Assistance<br />Social Media Marketing via Blogs, Forums, <br />24x7/12x5 Live Help & Call Button Support<br />Global IP Phone Support ( IPmomentum can help)<br />Tele-Marketing & Multi-Channel Marketing to Setup Appointments, Presentations and Conference Calls<br />CRM Database Maintenance<br />Quarterly eSurveys<br />Feedback to Development Team for Next Version<br />
  35. 35. Global Marketing : Positioning Worldwide<br />
  36. 36.
  37. 37. How Global Markets Rate importance of Green Marketing<br />Source: Strategic Oxygen: Green Factor Study<br />
  38. 38. Which Global Markets are Ready for Green Marketing<br />The upper-right quadrant of the chart above<br />indicates, by geography, which targets<br />expect to pay a premium for—and are open<br />to adoption of—green products<br />
  39. 39. “Green Outsourcing” is Good for Marketing & Business<br />Eventually every company will be required to conduct business in an environmentally responsible way<br />Why not beat competition to the punch—by becoming the company that owns green in your Marketing and Advertising category?<br />Reach New Markets and Expand your Business across New Continents using Green Marketing<br />
  40. 40. Email Personalization & Relevance : Important in the Decade ahead<br />No longer is referring to someone with a personalized “Dear First Name:” and having the “Company” name included in your communication considered “Relevant”<br />Relevancy today revolves around your Message being of significant value to the client<br />
  41. 41. Green Marketing: More than Putting a Leaf on your PowerPoint Slide<br />Green Marketing is not a FAD, it is a fundamental shift in how we communicate <br />Reduce Usage of Print Media and Increase use of Online, Digital & Internet Media <br />It is good for your Marketing in this Decade ahead<br />Proactive Software firms on the average are already spending over 56% of their marketing budgets online <br />It is not a matter of if but a matter of when you get on the Bandwagon..<br />
  42. 42. Increased Spending<br />in Green Marketing<br />In 2011:<br /><ul><li>Search : 59.3%
  43. 43. Video : 46.6%
  44. 44. Social : 56.6%
  45. 45. Email : 58.21%</li></li></ul><li>Corporate Social Responsibility or <br />Cold Hard Green Buck Capitalism? <br />With growth slowing, fuel prices high and credit tight, marketers struggle as consumers reduce spending.<br />Now more than ever, marketing needs to be done right and done well<br /><ul><li>Digital Marketing is good for “Business”
  46. 46. Gets you CSR bucks as well
  47. 47. Believe in the premise of the green mantra (that we are all responsible for environmental care),
  48. 48. There is logically no choice as you are seeing Astounding Results with Green Buck Capitalism.</li></ul>Market Analysis<br />
  49. 49. Largest Countries by Population<br />
  50. 50. White Label Your Solutions<br /><br />It costs $8/demo to register a Website and redirect to show a Demo which looks like their own website<br />
  51. 51. Personalized Marketing to Champions<br />Connect with your Champions Every Day Every Way Digging for Gold &improve Service to Clients<br />Use Digital Personalized SMS, Personalized Invitations & Email, Personalized Gifts and Goodies<br />Parent Recognition Awards is an impactful personalized reward that has immense value<br />CEO’s and Leaders should show personalized care taking One of your best experience /qtrto team<br />Champion Homes, Monthly Recognitions etc<br />
  52. 52. THANK YOU<br />Join the Marketing Outsourcing Revolution & Green Marketing Party <br />Market Analysis<br />