The Organic Food of MontenegroTeam: Balkans inventorsSchool: Faculty of Economics Podgorica Danica Čelebić Miloš JoksimovićDžemal Lekić Team leader Vladimir Vulić, MA Mentor
- Montenegro isecological countrysince 1991.- It has 741.000 m²of high qualityarable land, whichis 5,4% of alltheritory.
About organic productionOrganic farming is a system of sustainable agriculture, largelybased on local resources to maintain ecological balance andminimize the negative impact of agriculture on the environment.It also means production in accordance with laws and standards,which are defined with conditions by controlling the entireproduction cycle of the competent organization for certification.
Global market potentialThe global organic food market grew by 9.7% in 2012 toreach a value of $73.2 billion.In 2016, the global organic food market is forecast to havea value of $102.5 billion, an increase of 52.6% since 2011.
Consequences of consuming unhealthy food- Obesity on a global level, as the study shows, refers three times asmany victims of malnutrition. - Obesity is the cause of the death of 3.4 million people, and malnutrition less than one million.
Strengths, Weaknesses, Opportunities, and Threats Weaknesses: Strengths: Opportunities: Threats: • Undeveloped a unified market and • Ecological country; production base; • Niche • Tourism-driven opportunities; • Moving production • Higher logistics demand growth in to a location with costs; • High-quality lower labor costs; the local market. traditional foods; • Higher cost • High price of structure than the • High quality arable land. products. Western Balkan neighbors.
Export – import comparation of agriculturalsgoods in Montenegro ►Import ►Export
Applicable business modelsMergers – Small domestic manufacturers are performingtogether in order to succeed at the EU market.Partnership deals – Foreign investors bring capital, know-how and distribution; Domestic manufacturers provideland, labor and efforts. Those two parties share profits.Business incubators – Providing support through thiskind of organization.
Implementation of new technologiesBenefits of innovations:- Obtaining products with high degree of processing;- Competitiveness at EU market;- Replacement of manual work, higher productivity;- Better control of quality.
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