Presented at the Gambling Indaba Conference on July 17, 2017. Sports betting in Africa is growing quickly. How can operators take advantage of the opportunity that sports betting offers? How can operators ride the trend from retail to mobile? Chalkline Sports Head of iGaming Jason Foster shares our team's perspective.

1. Sports Betting: Opportunities in Africa
Presented at Gambling Indaba by Jason Foster
July 17, 2017

2. #GamblingIndaba2017

3. Where Chalkline Started

4. Chalkline Sports 4
Key Elements
Business Landscape
Team
Product – Market Fit

5. Chalkline Sports 5
Market - International Sports Betting is a US$48B Industry
Global industry projections indicate +9.5% annual growth rate; market expected to grow to
US$70B by 2020
US Organizations Actively Addressing Regulated Sports Betting
+9.5% CAGR
Source: GBGC 2016 Annual Report
Current State of US Sports BettingGlobal Sports Betting Revenues
June 2016
NHL awards expansion team to Las Vegas; team
will begin play in 2018.
September 2016
Former NBA commissioner David Stern
headlines Global Gaming Expo in Las Vegas to
discuss regulated US sports betting.
November 2016
Nevada Gaming Control board reports record
trailing 12-month handles and revenues.
Q1 2017
NFL owners approve the Raiders move to Las
Vegas for 2019 season.$0
$10
$20
$30
$40
$50
$60
$70
$80
2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E 2019E 2020E
Billions

6. South African Sports Betting Continues Strong Growth
478
847
1,004
1,582
2,403
R0
R500
R1,000
R1,500
R2,000
R2,500
2011 2012 2013 2014 2015
Millions
South Africa Sports Betting GGR (in Rand, Millions)
+48.2%
2011 – 2015 CAGR
Source: Gambling outlook: 2016 – 2020 • South Africa, PWC

7. Chalkline Sports 7
Market - It’s an Increasingly Mobile World
150+ Number of times the average smartphone
owner checks their device each day
4.4B Smartphones in 2016
52%Percentage of web visits from a mobile device
Source: Think With Google

8. Chalkline Sports 8
Market - Mobile is Driving Retail Behavior
 Foot traffic in retail stores has declined by 57% in the past 5 years.
 BUT… the value of every retail visit has nearly tripled.
 What’s happening? Mobile is driving local. People use their
smartphones before heading in-store
Source: Think With Google

9. Chalkline Sports 9
Market - South African Smartphones Rising

10. Chalkline Sports 10
Market – More Smartphones in Africa than North America

11. Chalkline Sports 11
Team - Experience Counts
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
50 and Older 35 to 49 Under 35
Age of Founders in the USA

12. Chalkline Sports 12
Problem - High-Value Sports Bettors Are Underserved
Sports bettors seeking content are faced with desktop-designed data visualizations and
interfaces, despite 70% of all bets being placed on mobile devices in regulated markets

13. Chalkline Sports 13
Always Ask

14. Source: Capital IQ by Standard and Poor’s
As of 2015, there’s USD$18.9B in Private Equity on the
sidelines…
looking to get into Gaming.

15. Chalkline Sports 15
Lesson I have Learned - Make Decisions Quickly
"Most decisions should
probably be made with
somewhere around 70%
of the information you
wish you had."
- Jeff Bezos
Amazon CEO

16. Chalkline Sports 16
Lesson I have Learned - Talk to Everyone, All the Time
• No evidence that he said this but plenty of evidence that he behaved
like this, and that he cost Ford Motor Company’s investors,
employees, and customers a lot.
• Show them and MVP, build-measure-learn feedback loop.
“Your most unhappy customers are your greatest source of learning.”
– Bill Gates, Microsoft

17. Chalkline Sports 17
Lesson I have Learned – Culture Matters
“The only competitive
advantage we have is
the culture and values of
the company.
Anyone can open up a
coffee store. We have
no technology, we have
no patent.”
- Howard Schultz
CEO, Starbucks

18. Own the Thumb of Every Sports Bettor
For additional information:
Email jason@chalklinesports.com | Visit our website | Visit us on LinkedIn