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Gambling Indaba 2017 - Sports Betting: Opportunities in Africa


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Presented at the Gambling Indaba Conference on July 17, 2017. Sports betting in Africa is growing quickly. How can operators take advantage of the opportunity that sports betting offers? How can operators ride the trend from retail to mobile? Chalkline Sports Head of iGaming Jason Foster shares our team's perspective.

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Gambling Indaba 2017 - Sports Betting: Opportunities in Africa

  1. 1. Sports Betting: Opportunities in Africa Presented at Gambling Indaba by Jason Foster July 17, 2017
  2. 2. #GamblingIndaba2017
  3. 3. Where Chalkline Started
  4. 4. Chalkline Sports 4 Key Elements Business Landscape Team Product – Market Fit
  5. 5. Chalkline Sports 5 Market - International Sports Betting is a US$48B Industry Global industry projections indicate +9.5% annual growth rate; market expected to grow to US$70B by 2020 US Organizations Actively Addressing Regulated Sports Betting +9.5% CAGR Source: GBGC 2016 Annual Report Current State of US Sports BettingGlobal Sports Betting Revenues June 2016 NHL awards expansion team to Las Vegas; team will begin play in 2018. September 2016 Former NBA commissioner David Stern headlines Global Gaming Expo in Las Vegas to discuss regulated US sports betting. November 2016 Nevada Gaming Control board reports record trailing 12-month handles and revenues. Q1 2017 NFL owners approve the Raiders move to Las Vegas for 2019 season.$0 $10 $20 $30 $40 $50 $60 $70 $80 2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E 2019E 2020E Billions
  6. 6. South African Sports Betting Continues Strong Growth 478 847 1,004 1,582 2,403 R0 R500 R1,000 R1,500 R2,000 R2,500 2011 2012 2013 2014 2015 Millions South Africa Sports Betting GGR (in Rand, Millions) +48.2% 2011 – 2015 CAGR Source: Gambling outlook: 2016 – 2020 • South Africa, PWC
  7. 7. Chalkline Sports 7 Market - It’s an Increasingly Mobile World 150+ Number of times the average smartphone owner checks their device each day 4.4B Smartphones in 2016 52%Percentage of web visits from a mobile device Source: Think With Google
  8. 8. Chalkline Sports 8 Market - Mobile is Driving Retail Behavior  Foot traffic in retail stores has declined by 57% in the past 5 years.  BUT… the value of every retail visit has nearly tripled.  What’s happening? Mobile is driving local. People use their smartphones before heading in-store Source: Think With Google
  9. 9. Chalkline Sports 9 Market - South African Smartphones Rising
  10. 10. Chalkline Sports 10 Market – More Smartphones in Africa than North America
  11. 11. Chalkline Sports 11 Team - Experience Counts 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 50 and Older 35 to 49 Under 35 Age of Founders in the USA
  12. 12. Chalkline Sports 12 Problem - High-Value Sports Bettors Are Underserved Sports bettors seeking content are faced with desktop-designed data visualizations and interfaces, despite 70% of all bets being placed on mobile devices in regulated markets
  13. 13. Chalkline Sports 13 Always Ask
  14. 14. Source: Capital IQ by Standard and Poor’s As of 2015, there’s USD$18.9B in Private Equity on the sidelines… looking to get into Gaming.
  15. 15. Chalkline Sports 15 Lesson I have Learned - Make Decisions Quickly "Most decisions should probably be made with somewhere around 70% of the information you wish you had." - Jeff Bezos Amazon CEO
  16. 16. Chalkline Sports 16 Lesson I have Learned - Talk to Everyone, All the Time • No evidence that he said this but plenty of evidence that he behaved like this, and that he cost Ford Motor Company’s investors, employees, and customers a lot. • Show them and MVP, build-measure-learn feedback loop. “Your most unhappy customers are your greatest source of learning.” – Bill Gates, Microsoft
  17. 17. Chalkline Sports 17 Lesson I have Learned – Culture Matters “The only competitive advantage we have is the culture and values of the company. Anyone can open up a coffee store. We have no technology, we have no patent.” - Howard Schultz CEO, Starbucks
  18. 18. Own the Thumb of Every Sports Bettor For additional information: Email | Visit our website | Visit us on LinkedIn