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5 Most Important Trends in South African Sports Betting - Chalkline Sports

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The South Africa sports betting market continues to grow in both retail and mobile categories. Learn the five most important trends in the market, and insights on how to build a marketing bridge between today's market and the inevitably more mobile future.

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5 Most Important Trends in South African Sports Betting - Chalkline Sports

  1. 1. Growing Rapidly into a Mobile Future April 2017 The 5 Most Important Trends in South African Sports Betting
  2. 2. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting Executive Summary Five Most Important Trends in SA Sport Betting Velocity: SA sports betting is a rapidly expanding market Positioning: Sports betting is a core component of SA gaming growth Retail: Number of betting shops supports growth Mobile: Online sports betting is highly mobile Future: Sports betting growth outlook is strong Key Learnings and Recommendations About Chalkline Sports Contents 1 2 3 4 5
  3. 3. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting South African Sports Betting Market Continues Strong Growth The South African sports betting market continues to grow rapidly, and PricewaterhouseCoopers (“PwC”) projects strong double-digit growth through 2020. Strong Retail Infrastructure Continues to Expand The number of South African retail outlets has increased 24% over the past three years, and solid retail growth is predicted through the 2018 World Cup. Highly Mobile Population has High Smartphone Usage At 37% smartphone penetration, South Africa leads the continent. Profitable Opportunity to Bridge Online-to-Offline (O2O) Shift The opportunity for operators who develop marketing strategies that bridge the retail- to-mobile shift can maintain retail margins while improving convenience and increasing volume via mobile. Executive Summary
  4. 4. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting South African Sports Betting Continues Strong Growth1 478 847 1,004 1,582 2,403 R0 R500 R1,000 R1,500 R2,000 R2,500 2011 2012 2013 2014 2015 Millions South Africa Sports Betting GGR (in Rand, Millions) +48.2% 2011 – 2015 CAGR Source: Gambling outlook: 2016 – 2020 • South Africa, PWC
  5. 5. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting Sports Betting is Significant Share of Total South African GGR with Room to Grow2 0% 5% 10% 15% 20% 25% 30% 35% 40% USA South Africa UK Sports Betting as a Percentage of National GGR SA Sports Betting Market Facts Fastest-growing category in 2015 +28.5% increase in YoY GGR Increased YoY share of total GGR to 17% from 14% Source: Gambling outlook: 2016 – 2020 • South Africa, PWC
  6. 6. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting Retail Outlets Grow to Support Market3 Source: National Gambling Board of South Africa 0 50 100 150 200 250 300 350 400 450 500 2013 2014 2015 Operational Bookmaker Outlets +24% 2013 - 2015
  7. 7. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting South African Online Market is Highly Mobile4 Source: Sampling of Online Operators Online Betting by Device Type Smartphone Fact 37% of South Africans own a smartphone, the highest rate in Africa (Pew Research) 30% Desktop 70% Mobile
  8. 8. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting Strong Growth Forecast Through 2020 R0 R1,000 R2,000 R3,000 R4,000 R5,000 R6,000 2011 2012 2013 2014 2015 2016E 2017E 2018E 2019E 2020E Millions South Africa Sports Betting GGR Actuals and Projections (in Rand, Millions) 5 Source: Gambling outlook: 2016 – 2020 • South Africa, PWC +15.8% Estimated CAGR: 2016 - 2020
  9. 9. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting Developing an Online-to-Offline (O2O) strategy that complements existing mobile efforts is imperative and timely, given current market trends. Operator product strategy (internal and software providers) must reflect the Mobile-First nature of customer consumption and transaction habits. Operators must put metrics in place that measure their ability to engage customers via retail and mobile. Insights
  10. 10. www.chalklinesports.com 5 Most Important Trends in South African Sports Betting The Chalkline team has operated sports books in Africa and North America and built marketing automation tools around the event lifecycle for 15+ years. Chalkline Sports partners with sports books to: Acquire new customers throughout the event lifecycle. Convert single bets into loyal customers. Drive greater customers lifetime value. The Chalkline marketing automation platform delivers engaging, personalized, snack-sized mobile content to punters across devices and channels. Chalkline is built to bridge affiliate and loyalty programs, amortizing customer acquisition costs across an ever- increasing customer lifetime value. About Chalkline Sports Meet the Chalkline Team
  11. 11. Connect www.chalklinesports.com hello@chalklinesports.com @ChalkLineSports Online Marketing Innovation View our Past Conference Presentations Gambling & Games of Skill Investing in Gaming

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