Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Serious Games - ARGs


Published on

Presented on 4/16/09

Serious Games - ARGs

  1. 1. Alternate Reality Games Chad Haefele Reference Librarian for Emerging Technologies, Davis Library [email_address] Slides online:
  2. 2. The Beast <ul><li>2001, A.I. Movie poster: </li></ul>
  3. 4. What is an ARG? <ul><li>An immersive storytelling experience </li></ul><ul><li>Multimedia </li></ul><ul><li>The real world is the publishing medium </li></ul><ul><li>Collaborative </li></ul><ul><ul><li>“ No one knows everything, everyone knows something, all knowledge resides in humanity” </li></ul></ul><ul><ul><ul><li>Pierre Levy, Collective Intelligence </li></ul></ul></ul>
  4. 5. Example: I Love Bees <ul><li>2004, promoted Halo 2 </li></ul>
  5. 6. Example: Last Call Poker <ul><li>2005, promoted Gun </li></ul>
  6. 7. Example: The Dark Knight <ul><li>2008, http :// </li></ul>
  7. 8. Grassroots/Self Sustaining ARGs <ul><li>Metacortechs – 2003 </li></ul><ul><li>Perplex City – 2005 </li></ul>
  8. 9. Vocabulary <ul><li>“ Rabbit Hole”: The method of an ARG’s launch </li></ul><ul><li>“ Puppet Master” (PM): A person running an ARG </li></ul><ul><li>“ This is not a game”: Many ARGs don’t explicitly admit they are games. </li></ul>
  9. 10. Tiers of play Source:
  10. 11. Real-world crossover
  11. 12. Anatomy of a puzzle <ul><li>Mysterious audio file: </li></ul>
  12. 13. One spectrograph later…
  13. 14. Anatomy of a live event
  14. 17. Synchronous vs. Asychronous <ul><li>Players can come together </li></ul><ul><li>Players can collaborate apart </li></ul>OR
  15. 18. ‘ Viral’ vs. ‘Experience’ vs. ‘Game’ <ul><li>Same tools used in all three </li></ul><ul><li>‘ Viral’ is often a one-time event or production </li></ul><ul><li>‘ Experience’ is a trail of puzzles & interactions, linear, repeatable </li></ul><ul><li>‘ Game’ is more collaborative, longer term </li></ul>
  16. 19. Why participate? <ul><li>Swag! </li></ul><ul><li>Recognition </li></ul><ul><li>Immersion </li></ul><ul><li>‘Wow’ factor </li></ul><ul><li>Interesting stories </li></ul>
  17. 20. Community
  18. 22. Serious Game: Year Zero <ul><li>2007, Nine Inch Nails </li></ul><ul><li>Civil Resistance </li></ul>
  19. 23. Serious Game: World Without Oil <ul><li>2007, non-promotional </li></ul><ul><li> </li></ul><ul><li>Asychronous, collaborative, explicitly educational </li></ul><ul><li>Worked on a limited budget </li></ul><ul><li>See also: </li></ul>
  20. 24. Serious game: Skeleton Chase <ul><li>IU Bloomington, Fall 2008 </li></ul><ul><li>Structured around physical </li></ul><ul><li>fitness </li></ul>
  21. 25. Serious Game: Ghosts of a Chance <ul><li>Smithsonian, 2008 </li></ul><ul><li> </li></ul><ul><li>Final report: </li></ul><ul><li> </li></ul>
  22. 26. Teaching about issues <ul><li>Players re-interpret their lives </li></ul><ul><li>Imagining the issues inspires real thinking </li></ul>Source:
  23. 27. Information Literacy <ul><li>ACRL Info Literacy standards (in part): Students should be able to… </li></ul><ul><ul><li>&quot;Recognize that existing information can be combined with original thought, experimentation, and/or analysis to produce new information.&quot; </li></ul></ul><ul><ul><li>&quot;Identify the value and differences of potential resources in a variety of formats (multimedia, database, website, book)&quot; </li></ul></ul><ul><ul><li>&quot;Create a system for organizing information&quot; </li></ul></ul><ul><ul><li>&quot;Utilize technology for studying the interaction of ideas and other phenomena&quot; </li></ul></ul><ul><ul><li>&quot;Validate understanding and interpretation of the information through discourse with other individuals…&quot; </li></ul></ul><ul><ul><li>&quot;Apply new and prior information to the planning and creation of a particular product or performance.&quot; </li></ul></ul><ul><ul><li>&quot;Manipulate digital text, images, and data, as needed, transferring them from their original locations and formats to a new context.&quot; </li></ul></ul>
  24. 28. Tangential Learning <ul><li>Expose a player to new ideas and potential for learning, without forcing it on them </li></ul><ul><ul><li>(source: ) </li></ul></ul><ul><li>ARGs can take it even further: learn new skills along the way </li></ul>
  25. 29. So you want to play an ARG… <ul><li>Experiences: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Community: </li></ul><ul><ul><li>Unforums: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Ongoing ARG: </li></ul><ul><ul><li> </li></ul></ul>
  26. 30. So you want to make an ARG... <ul><li>Allow far more time than you think </li></ul><ul><li>Complete everything in advance </li></ul><ul><li>Target a core audience to start </li></ul><ul><li>Structure around the tiers of play </li></ul><ul><li>Story is key </li></ul><ul><li>Monitor your community of players </li></ul>
  27. 31. For further reading <ul><li>Dena, Christy. &quot;Emerging Participatory Culture Practices: Player-Created Tiers in Alternate Reality Games.&quot; Convergence 14.1 (2008): 41-57. </li></ul><ul><li>Kim, Jeffrey Y., Jonathan P. Allen, and Elan Lee. &quot;ALTERNATE REALITY GAMING. (Cover Story).&quot; Communications of the ACM 51.2 (2008): 36-42. </li></ul><ul><li>Szulborski, Dave. This is Not a Game : A Guide to Alternate Reality Gaming . [Pennsylvania]: New-Fiction Pub., 2005. </li></ul><ul><li>IU Bloomington gets $185k grant- </li></ul><ul><li>The Power of Tangential Learning - </li></ul>