-3 major standards right now-Just in the last 3 years
-My first mobile browser – RAZR-bus stop schedule, but that’s it-WAP, etc.
-Android & iPhone (mobile Safari) browsers-Actually usable!-Regular sites on mobile browsers-Still not ideal
-Sites designed with mobile usability concerns in mind.-Large links, big fonts, simple, etc.
Smartphones to overtake regular featurephones in market penetration by late 2011
matter of UI/usability concerns more than anything else
-Explosion of options, full time job-So many minor tweaks-Slightly out of date – Droid 2, BB Torch, etc-Let’s look at the latest and greatest from iOS/Android/BB
-Released June ‘10-How many have this?
-iOS – name change – like Windows, OSX, etc-Smooth user experience is key-Prime concern: function. Advanced functionality too tricky to implement? Don’t do it.-250k apps (9/10)– what does that really mean? Vibrancy & health-Games
Android-Evo: Sprint-Droid X: Verizon-Not just one device, no single “Android phone”-Verizon’s Droid line of phones - branding-50+, this collage is already old
-Android is an OS, not a phone-Open source OS,tweakable-fragmentation issues?
NY TimesFacebookDesktop – customizability/widgetsRdioCardiotrainerListenDropbox – some apps are on multiple platformsGoogle Maps – tight integration of Google servicesQuality improved lately, but chicken or egg?
-I know least about these-Firsthand experience is key-Newest BB attempt to compete with Android & iPhone-RIM, always been messaging-centric-Legacy of pagers/e-mail/etc.
-I don’t have one to play with, but here’s examples from website-Pandora-Facebook (who doesn’t have Facebook?)-NYT-Of course, Oregon Trail
-This is what it looked like when we started developing, different now-US stats only-Other= Palm, Windows, etc.
-Over time-iOS decreasing, but out of a larger number overall – still good-This is web. Apps are trickier to measure – what’s a pageview?This is really small overall – a few percent of all web traffic in U.S. – but easy to do!
These all differ slightly based on the surveyer
Blah blahblah, more stats. Different yet again. Useful for general trends only.
Mobile internet use is rising among teens – our future users!My anecdotal noticed difference btwn grad & undergrad students
-Main conflict to watchRIM yet to produce a truly viable competitorUsabilityInstall baseOpenness / tweakability (widgets, etc)App store guidelines-Best strategy incorporates both (& more?)Women slightly prefer iOS, Men prefer Android – ad influence?
Move on at 2:15Next:Designing a mobile library presence
Viewing design through a case study of the site we builtWebapp, works like this on iPhone, iPod touch, Android, some BlackBerries, Palm Pre, iPad (but…)Our design philosophy: nobody wants to do in-depth research via mobile-Resources to answer quick questions
How do you build this stuff?But first, any questions?
Do this survey informally – raise hands
App – installed program‘webapp’ – really just a webpage optimized for mobile use. Trendy term.
App: definite coolness factor, distribution via app storeiOS: $99 fee/year
As I just said,webapp can’t access hardware. But it can play nicely with apps that can, in some cases.Show video, barcode scanning exampleNot perfect, requires explanation, streamlining in the future
If you do want to go app… play with this firstTwo components – interface designer & ‘Blocks’Demo live: http://appinventor.googlelabs.com-Beta, invite only. -Limitations – no app store, etc.
App, not webappBut… we went webapp. I can’t code in Objective C, also cross-platform issuesWebapp can be purely by hand, or use framework to save work
Jason Clark: Head of Digital Access and Web Services at Montana State University Libraries-Grew out of his experimentationUTC: University of Tennessee Chattanooga, Jason Griffey
Designed to mimic iOS look & feel.-roots from original lack of apps-Open Source, active development communityView our site as live example
iUI is very simple code. So simple, can be automated!More on this later, with practical dev time
Live demoTest a framework early, test often through development
iUI’s simple HTMLcode means with a bit extra work, we got this tooNow you’ve got a framework. Just choosing at this point, no coding yet
Now, see what else you can pull in. Build an inventory.RSS: show our news feedXML: our catalogHours: just recentlyIM: Libraryh3lpeResources: not heavy usage, but why not if it’s easy?
Framework chosen, inventory built, put it together!
DCPL – first (?) lib iPhone app
-Optional, but recommended if at all possible-Adds interactivity, utility-Use case: looking up a call number / do you have X. Again, not deep research.
Other solution – like NCSU
Try to demo ‘find libraries near me’, if not then go to the NY view then Hofstra – is it in test mode? ask if anybody has insight-Provides both mobile web catalog & mobile app catalog-Prices: http://www.librarything.com/blogs/thingology/2010/01/library-anywhere-prices-public/
Auto-forward vs. device-sensing link
Not giant numbers compared to site as a whole – maybe 1%-promotional value is immeasurable-loyal usersTheory re: dropoff in summer – only students have iphones? Staff have android/blackberries and stick around?At first, Android was virtually zero
The process is never done. Constantly tweaking, trying new things, updating to match tech
Library in Your Pocket: Strategies for Developing Successful Mobile Services<br />Chad Haefele<br />Emerging Technologies Librarian<br />UNC Chapel Hill<br />firstname.lastname@example.org<br />
What I’ll be showing you<br />An overview of the modern mobile/smartphone landscape<br />A tour through our development process<br />The building blocks you’ll need to do it yourself, and the decisions you’ll need to make along the way<br />A mobile site generator, with playtime!<br />
Schedule<br />1:00 – Welcome and introductions<br />1:15 – Overview and class survey<br />1:30 – The modern mobile landscape<br />2:15 – Designing a mobile library presence<br />3:00 – Break & chat<br />3:15 – Building a mobile library presence<br />3:45 – Hands-on mobile site development<br />4:45 - Final wrapup & questions<br />
Blackberry devices<br />Too many to list<br />Available on all major carriers<br />Debuted in 1996 (sort of)<br />More modern devices: 2005<br />About 10000 apps<br />
Which platform to support?<br />Mobile web use<br />(August 2010)<br />Market share – devices sold<br />(July 2010)<br />Anon. 2010. August 2010 Mobile OS Share. Quantcast Blog. September 3. http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html.<br />Anon. 2010. comScore Reports July 2010 U.S. Mobile Subscriber Market Share -- RESTON, Va., Sept. 15 /PRNewswire/ --. http://www.prnewswire.com/news-releases/comscore-reports-july-2010-us-mobile-subscriber-market-share-102969094.html.<br />
Block #6: Catalog<br />Catalog options<br />Do it yourself<br />ILS vendor-provided solution<br />3rd party product<br />
Catalog: DIY<br />Priority 1: Get a clean data feed<br />XML feeds from ILS<br />Yaz / Z39.50 (http://www.indexdata.com/yaz)<br />Other solution – tap into DB directly somehow<br />Harass your vendors!<br />
Catalog: DIY (at UNC)<br />Endeca makes it all possible<br />XML + php + Syndetics + iUI<br />
Catalog: ILS solutions<br />Airpac, from Innovative<br />
Catalog: 3rd party product<br />Library Anywhere<br />“Works with 90% of current OPACs.”<br />http://www.librarything.com/LibraryAnywhere<br />Links:http://www.librarything.com/blogs/thingology/2010/10/library-anywhere-is-live-2/http://www.librarything.com/blogs/thingology/2010/01/library-anywhere-prices-public/<br />