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Goodbye Gutenberg? The real impact of emerging technologies on libraries, publishing and patrons

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Presented at the PaLA Northwest Chapter Workshop, 9/21/12

Published in: Education, Technology, Business

Goodbye Gutenberg? The real impact of emerging technologies on libraries, publishing and patrons

  1. 1. GOODBYE The real impact of emergingGUTENBERG? technologies on libraries, publishing and patrons Chad Haefele Emerging Technologies Librarian, UNC chad.haefele@gmail.com PALA Northwest Chapter Workshop 9/21/12
  2. 2. OUTLINE/SCHEDULE Morning: Presentation 10:15 - 10:20: Intro 10:20 – 10:25: Gutenberg in 5 minutes 10:25-10:35: The Patron/User Perspective 10:35-10:45: The Library Perspective (both public & academic) 10:45-10:55: The publisher perspective 10:55-11:05: Break 11:05-11:20: Current devices & access methods 11:20-11:50: Tour of ebook platforms & features, time for questions 11:50-Noon: Summing it up: The Gutenberg Parenthesis & questions Noon – 1:00: Lunch
  3. 3. OUTLINE/SCHEDULE Noon – 1:00: Lunch Afternoon: Hands-on & groupwork 5 minutes: feature brainstorming 5 minutes: reporting 25 minutes: experimenting with an ebook platform 5-10 minutes: reporting & discussion
  4. 4. ABOUT ME
  5. 5. ABOUT ME
  6. 6. PAPERWHITE
  7. 7. GUTENBERG IN 5 MINUTES
  8. 8. THE GUTENBERG PARENTHESISScribes &Oral tradition Books ? 1439ish Todayish
  9. 9. PATRON/USER PERSPECTIVE
  10. 10. E-READER OWNERSHIP
  11. 11. PEW INTERNET REPORT: LIBRARIES, PATRONS, AND E-BOOKS12% of ebook readers borrowed an ebook from their library in the last year. 35% checked out a print book.62% don‘t know if their library lends ebooks, while more than 75% of libraries do have them.56% tried to borrow an ebook, but found the library didn‘t have it.
  12. 12. PEW INTERNET REPORT: LIBRARIES, PATRONS, AND E-BOOKS46% of those who do not currently borrow e- books from libraries say they would be ―very‖ or ―somewhat‖ likely to borrow an e-reading device that came loaded with a book they wanted to read.Library card holders are more than twice as likely to have bought their most recent book than to have borrowed it from a library.55% of the e-book readers who also had library cards said they preferred to buy their e- books
  13. 13. PEW INTERNET REPORT: LIBRARIES, PATRONS, AND E-BOOKS―Fast, easy, plentiful.‖
  14. 14. RIGHT OF FIRST SALE
  15. 15. INFLEXIBLE LOAN OPTIONS
  16. 16. INHERITANCE?
  17. 17. LIBRARY PERSPECTIVE
  18. 18. WHY ARE LIBRARIES DIFFERENT?
  19. 19. WE CAN STILL LEND A PHYSICAL OBJECT
  20. 20. WHAT‘S LEFT?
  21. 21. OVERDRIVE‘S PUBLISHER DEALS
  22. 22. PENGUIN• Small pilot program• Available 6 months after publication, for 1 year license The renewable one-year expiration date on e-books, meanwhile, is designed to mimic the natural shelf life of print books. – Intervivew with Tim McCall, vice president of online sales and marketing at Penguin, in the Washington Post 6/20/12
  23. 23. HARPERCOLLINS• A library ebook can only be checked out 26 times
  24. 24. RANDOM HOUSE• Library ebooks cost more  Average of 35% more, sometimes 300%
  25. 25. HACHETTE• Library ebooks cost more  Recently increased by an average of 104%.
  26. 26. SIMON & SCHUSTER, MACMILLAN
  27. 27. bit.ly/noebooks
  28. 28. RIGHT OF FIRST SALE
  29. 29. PRIVACYWhat does Amazon know?
  30. 30. ALA‘S EBOOK BUSINESS MODELSEssential features: Restrictions: Inclusion of all titles Single user Enduring rights Limited number of loans Integration Variable Pricing InterLibrary Loan limits
  31. 31. LIBRARYBOXhttp://jasongriffey.net/librarybox
  32. 32. ACADEMIC LIBRARIES
  33. 33. BIG PROJECTS
  34. 34. UNC SURVEYQuestion was asked only to those who indicated they ever use ebooks (76% overall) and use a deviceto read them (72% of those who said they ever use ebooks). Multiple responses were allowed.
  35. 35. UNC SURVEY
  36. 36. UNC SURVEY
  37. 37. UNC SURVEYAn ebook is … ―any book, textbook, novel, etc that I can download and read on kindle or ipad or another device. It‘s electronic, downloadable‖―E-readers are sterile. Real books enhance the enjoyment of my reading experience.‖―There are many things which e-books cannot do, especially when it comes to an understanding of the book as an object rather than simply a container of text.‖
  38. 38. PUBLISHER/VENDOR PERSPECTIVE
  39. 39. ―FRICTION‖• ―We want to insure that customers who have typically been book buyers do not migrate their purchasing into borrowing as accessibility to our books becomes frictionless.‖ –Alison Lazarus, President Of Sales, Macmillan• ―Some publishers like the idea of in-library lending of ebooks as a way to recreate the ―friction‖ of a print transaction: The patron has to physically go to the library.‖ The Digital Shift, February 2012
  40. 40. PRICEFIXINGSETTLEMENT
  41. 41. AUTHORSNeil Gaiman: ―I think itsincredibly disappointing.‖( i n r e f e r e n c e to H a r p e r C o l li n s ‘ 2 6 c h e c ko ut l i m i t )h t t p s : / / t w i t t e r. c o m / # ! / n e i l h i m s e l f / s t a t u s / 41 2 0 2 8 6 0 3 3 51 8 1 8 24
  42. 42. AUTHORSUrsula K. Leguin: ―[Publishers‘] policy canbe summed up as:Libraries can go to hell.‖http://bookviewcafe.com/blog/2012/08/27/libraries-and-ebooks/
  43. 43. AUTHORS And recorded music — in the sense of what it was when The Beatles arrived — was probably really gone with the advent of cassette tape . Because that was all of what it took to break the monopoly of production, of manufacture. There was never any real way to copy a vinyl record except to make another record, or make a copy on a reel - to-reel machine. It just wasn‘t something you could carry around. But as soon as that cassette tape was there, the monopoly was gone and the things started falling apart … I‘ve yet to come to a ver y clear opinion myself on how that‘s going to play out with printed books, but definitely, something is happening.William Gibson, interview with Wired:http://www.wired.com/underwire/2012/09/william-gibson-part-3-punk-memes/all/
  44. 44. BREAK!!!!
  45. 45. DEVICES & ACCESS METHODS
  46. 46. KINDLES
  47. 47. FREEBIE?
  48. 48. NOOKS
  49. 49. OTHER EREADERS
  50. 50. IPADS & SMARTPHONES
  51. 51. OTHER TABLETS
  52. 52. DON‘T FORGET PC S
  53. 53. PLATFORM TOUR
  54. 54. PROJECT GUTENBERG
  55. 55. KINDLE/NOOK ECOSYSTEMS https://read.amazon.com/
  56. 56. OVERDRIVEhttp://durhamcounty.lib.overdrive.com
  57. 57. GOOGLE BOOKS http://books.google.com
  58. 58. EBRARYhttp://eresources.lib.unc.edu/external
  59. 59. 1.The user needs to create an Adobe ID:https://www.adobe.com/cfusion/membership/index.cfm?nl=1&nf=12. The user needs to install Adobe Digital Editions, a free piece of software for PCs and Macs:http://www.adobe.com/products/digitaleditions/.3. Open the ebook in Ebrary and click the Download button near the top of the screen.4. Youll have to sign in with an Ebrary account, or create one.5.In the bottom section of the pop-up window, select "download the entire document for 14 days inAdobe Digital Editions format".6. Click OK at the bottom to start the download. A small file with a .acsm extension will download.7. Open the .acsm file. Adobe Digital Editions will launch and download the whole book. Log in withthe Adobe ID created in step 1 if asked.8. Click the Library icon in the upper left corner. At this point the book can be read on thecomputer or transferred to an eReader device.9. Plug the eReader into the computer. It should show up in the left column of Digital Editions.10. Drag and drop the book from the right side of the page onto the eReaders icon in the leftcolumn.
  60. 60. EBSCO/NETLIBRARYSample book
  61. 61. EBL
  62. 62. MYILIBRARYSample book
  63. 63. SAFARI / OREILLY / PROQUESTSafari sample ebook
  64. 64. SPRINGERLINK Link
  65. 65. GUTENBERG REDUX
  66. 66. QUESTIONS?Chad.Haefele@gmail.com
  67. 67. OTHER ISSUESDemand-Driven AcquisitionVendor lock-inAccessibilityWhat does ‗ownership‘ or ‗perpetual access‘ mean in a license?
  68. 68. EBOOK TOOLS
  69. 69. CALIBRE
  70. 70. DRM REMOVALapprenticealf.wordpress.com
  71. 71. LENDLE
  72. 72. OTHER READING APPS
  73. 73. PRICE COMPARISON Inkmesh.com Leatherbound.me

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